Complete Sales Scripts

Script 1: Consultative Supplement Recommendation (Live Chat/Phone)

Purpose: Guide a prospect to the right product through questions

Opening: "I'd love to help you find the right formula. To point you in the right direction, can you share what you're hoping to address?"

Discovery Questions:

Recommendation: "Based on what you've shared, I'd recommend [Product]. Here's why it addresses what you described: [specific benefit mapping]."

Risk Reversal: "And if you don't feel a difference within 30 days, our team will make it right with a full refund — no return needed."

Close: "Would you like me to set you up with the starter supply, or would the subscription with 20% savings work better for you?"

Script 2: Subscription Upgrade Conversation

Purpose: Convert one-time buyers to subscribers

Context: Post-purchase email or customer service interaction

Opening: "I noticed you picked up [Product] — great choice. I wanted to reach out personally because most customers who see the best results are the ones who take it consistently for 60-90 days."

Value Build: "The reason is [mechanism explanation in simple terms]. One bottle gives you a great start, but the real benefits compound over time."

Offer: "Because you just purchased, I can offer you our subscriber rate even on this first order — 20% off ongoing deliveries, and you can pause, skip, or cancel anytime through your account. No phone calls, no hassle."

Objection: "I'm not sure I want to commit"

"Totally understand. The commitment is to yourself, not to us. If you ever want to pause — vacation, want to try something else, whatever — one click in your account does it. Most people find it's actually easier than remembering to reorder."

Objection: "I'll just reorder when I run out"

"That's what most people plan, but our data shows about 40% of one-time buyers never get around to reordering. Life gets busy. The subscription makes sure you don't have a gap in your routine."

Script 3: Retail Buyer Pitch (Phone)

Purpose: Secure initial conversation with retail buyer

Opening: "Hi [Name], this is [Your Name] from [Brand]. We make a [category] supplement that's currently the [ranking] best-seller on Amazon in [subcategory] and has a [rating] rating from [number] verified customers. I'm calling because I think it would perform well in your [specific department]. Do you have 90 seconds?"

Value Proposition: "Here's what makes it different: [unique mechanism]. We've generated $[amount] in DTC sales in [timeframe] with a [return rate]% return rate and [repeat purchase rate]% repeat purchase rate. Your customers are already looking for this — we see [location] in our top search regions."

Ask: "I'd love to send you a sample pack with our sell sheet and some customer data. Would that be useful?"

Close: "I'll get that out this week. Can I follow up next Wednesday to get your initial impressions?"

Script 4: Product Effectiveness Concern

Customer: "I've been taking this for 2 weeks and don't feel any different."

Response: "Thank you for sharing that with me — I want to make sure you get the results you're looking for. A couple of questions: Are you taking it consistently at the same time each day? And are you taking it [with food/empty stomach] as recommended?

Some customers do need the full 30 days to notice changes, especially with [ingredient category]. That said, if you reach day 30 and still don't feel a difference, our guarantee means you'll get a full refund with no product return needed. Would it be okay if I check in with you in another 2 weeks?"

Script 5: Subscription Cancellation Request

Customer: "I want to cancel my subscription."

Response: "I'm sorry to hear that. I'll take care of that for you right away. To make sure we're improving, can I ask what led to your decision? [Price / Too much product / Didn't work / Other]

If price: "I completely understand. Would a temporary discount help, or would switching to every-other-month delivery work better for your budget?"

If too much product: "That makes sense. Most people don't realize you can switch to bi-monthly delivery — you'd get one box every 2 months instead. Want me to set that up?"

If didn't work: "I appreciate you giving it a try. As part of our guarantee, you're eligible for a full refund on your last shipment. I'll process both the cancellation and the refund now."

If other: "Thank you for letting me know. I'll process the cancellation now. The door is always open if you want to return — just reach out or reactivate through your account."

Script 6: Shipping Delay Response

Customer: "Where is my order? It's been [X] days."

Response: "I sincerely apologize for the delay. Let me look into this right now. [Check tracking]. Here's what I see: [status]. [If stuck] I'm going to escalate this with our carrier immediately. [If lost] I'm sending a replacement today at no charge with expedited shipping. [If delayed] The tracking shows it will arrive by [date]. I've added a [discount code/free product] to your account for the inconvenience. You'll receive [X] off your next order."

Script 7: Initial Influencer Outreach (Email)

Subject: [Their Name] x [Brand] — partnership opportunity

Body:

"Hi [Name],

I've been following your content on [platform] for a while and really resonated with your recent post about [specific topic]. Your perspective on [detail] stood out because it's exactly the kind of honest, evidence-based approach we value at [Brand].

We create [brief product description] designed for [target customer]. Based on your audience and content, I think they'd genuinely benefit from learning about what we've built — especially [specific product feature relevant to their content].

I'd love to send you our [product] to try — completely free, no obligation to post. If you love it, I'd be excited to discuss a longer-term partnership.

Would you be open to receiving a package? I can have it out this week.

Best,

[Your Name]

[Title], [Brand]

[Website]"

Script 8: Follow-Up (No Response)

Subject: Re: [Brand] x [Name]

Body:

"Hi [Name],

Just following up on my note from last week about sending you some [Product]. No pressure at all — I know your inbox is probably overflowing.

I did want to mention that we're currently looking for just a few partners for our [month/quarter] campaign, and your content genuinely aligns with what we're building. If you're interested, I'd love to move quickly.

Either way, keep creating the great content you're putting out.

[Your Name]"

Script 9: Affiliate Program Invitation

Subject: Earn [X]% recurring commissions with [Brand]

Body:

"Hi [Name],

We've been impressed with how you've built trust with your audience around [topic]. Your approach aligns perfectly with what we do at [Brand].

We're inviting a small group of creators to join our affiliate program with terms we think you'll appreciate:

Our top affiliates are earning $[amount]/month promoting products they actually use.

Interested? I can get you set up with a unique link and code this week.

[Your Name]"

Script 10: Health Food Store Approach

Purpose: Secure wholesale account with independent retailer

Opening: "Hi, I'm [Name] with [Brand]. We make a [category] supplement that's generating strong online demand, and I noticed you carry [competitor/similar product]. I think ours would resonate with your customers for a specific reason."

Differentiator: "Most [category] supplements use [common ingredient/form], which [problem]. We use [your approach], which [benefit]. The result is [specific outcome]. We've got a [X]% repeat purchase rate online, which tells me customers feel the difference."

Terms: "Our wholesale terms are [terms]. We provide [sell sheets, display materials, sampling support]. And I personally handle all reorders — you'll never chase me down for product."

Close: "Can I leave you with a sample box and our sell sheet? I'll follow up next week to get your thoughts."

Script 11: Gym/Fitness Center Partnership

Purpose: Place products in gym retail areas or trainer recommendation programs

Opening: "I'm [Name] with [Brand]. We make [product] specifically for [athlete type]. I know [Gym Name] has a serious training culture, and I think our product would complement what your members are already doing."

Trainer Angle: "We also have a trainer affiliate program where your coaching staff can earn commission on recommendations. It gives them a way to add value without extra work."

Trial: "I'd love to set up a trial — I'll provide [X] sample packs for your front desk and [X] full-size bottles for your pro shop. If they don't sell in 30 days, I'll take them back. No risk."

Template 1: Welcome Sequence (5 Emails)

Email 1 — Welcome (Immediate)

Subject: "Welcome to [Brand] — here's what to expect"

Body: Welcome message, brand story, lead magnet delivery, soft product mention.

Email 2 — Problem Deep-Dive (Day 2)

Subject: "The real reason you feel [problem] (it's not what you think)"

Body: Educational content, counterintuitive insight, brand approach introduction.

Email 3 — Social Proof (Day 4)

Subject: "How [Customer Name] finally solved their [problem]"

Body: Customer transformation story with specific (compliant) results.

Email 4 — Science & Trust (Day 6)

Subject: "What's actually in our [product]? (Full ingredient breakdown)"

Body: Transparent ingredient breakdown, quality signals, what makes you different.

Email 5 — The Offer (Day 8)

Subject: "Your exclusive welcome gift expires tomorrow"

Body: 15-20% exclusive discount, urgency, guarantee, strong CTA.

Template 2: Cart Abandonment (3 Emails)

Email 1 — 1 Hour

Subject: "You left something behind"

Body: Product image, reminder, return to cart CTA, no discount.

Email 2 — 24 Hours

Subject: "Still thinking it over?"

Body: Social proof, reviews, value reinforcement, 10% discount.

Email 3 — 48 Hours

Subject: "Last chance: Your cart expires soon + 15% off"

Body: Urgency, 15% discount, guarantee reminder, final CTA.

Template 3: Post-Purchase (7 Emails)

Email 1 — Order Confirmation: Tracking, delivery timeline, what to expect.

Email 2 — Welcome to Journey: Quick-start guide, habit tips.

Email 3 — Science Deep-Dive: Key ingredient explanation.

Email 4 — Lifestyle Tips: Habits that complement the product.

Email 5 — Social Proof: Customer story, community invitation.

Email 6 — Subscription Invite: 20% off auto-delivery.

Email 7 — Check-In: Feedback request, subscription reminder, referral.

Template: Meta Ad (Problem-Solution)

Headline: "The Real Reason You're Tired at 3 PM"

Body: "It's not lack of sleep. It's not too much coffee. It's a specific stress response that most people never address. Our [Product] uses [mechanism] to help support [benefit]. 50,000+ customers have made the switch. Try it risk-free for 60 days."

CTA: "Shop Now"

Template: Google Search Ad

Headline 1: "Best [Category] Supplement | [Brand]"

Headline 2: "Clinically Studied Ingredients"

Headline 3: "Third-Party Tested | 60-Day Guarantee"

Description: "Premium [category] formula with [key ingredients]. 4.8/5 stars from [X] reviews. Free shipping on orders $50+. Subscribe & save 20%."

Template: Amazon Sponsored Brand

Headline: "[Brand] — Premium [Category] Supplements"

Body: "Clinically dosed. Third-party tested. 50,000+ happy customers."

CTA: "Shop [Brand]"

Script 12: UGC-Style Product Story (30 seconds)

[0-3s] Hook: "Okay, real talk. I was spending $200 a month on supplements that weren't doing anything."

[3-8s] Problem: "I'd take like 12 pills a day, feel no different, and wonder if it was all placebo."

[8-15s] Discovery: "Then I found [Brand]. They actually show you the clinical studies behind every ingredient."

[15-22s] Proof: "I've been taking [Product] for 6 weeks now, and [specific felt experience]."

[22-27s] Callout: "Plus, it's third-party tested, so you know what's on the label is actually in the bottle."

[27-30s] CTA: "Link's in my bio. They have a 60-day guarantee, so honestly, what do you have to lose?"

Script 13: Founder Story (60 seconds)

[0-5s] Hook: "I started this company because I got tired of being lied to about supplements."

[5-15s] Origin: "I was a [background] who couldn't find a [product category] that [problem]. Everything was either loaded with fillers, underdosed, or making claims with zero evidence."

[15-30s] Creation: "So I spent 18 months working with [experts] to create something I actually wanted to take. Something with research-backed ingredients at clinical doses. No proprietary blends, no artificial fillers, no BS."

[30-45s] Proof: "We launched [timeframe] ago. Since then, [social proof metrics]. But the number I'm most proud of is our [return rate]% — because it means people are actually getting results."

[45-55s] Mission: "This industry needs transparency. Every batch we make is third-party tested, and we publish the results. You deserve to know exactly what you're putting in your body."

[55-60s] CTA: "Try [Product] risk-free for 60 days. If you don't feel the difference, it's free. Link below."

Script 14: Ingredient Education (45 seconds)

[0-5s] Hook: "Let me explain why your magnesium supplement probably isn't working."

[5-15s] Education: "Most supplements use magnesium oxide, which your body only absorbs at about 4%. The rest? You're literally flushing it down the toilet."

[15-25s] Solution: "We use magnesium glycinate, which has a 90%+ absorption rate. It's chelated, meaning it's bound to an amino acid your body recognizes and absorbs efficiently."

[25-35s] Benefit: "That means you're actually getting the 400mg on the label into your system, where it can support relaxation, sleep quality, and muscle recovery."

[35-40s] Proof: "We third-party test every batch to verify the magnesium content. The results are published on our site."

[40-45s] CTA: "If you want magnesium that actually works, link in bio. 60-day guarantee."

Script 15: Post-Purchase Review Request (Email)

Subject: "How's your [Product] working for you?"

Body: "Hi [Name],

Your [Product] should have arrived [timeframe] ago. I wanted to personally check in and see how it's going.

If you've had a positive experience, would you mind taking 30 seconds to leave a review? It genuinely helps other people discover [Brand] and make informed decisions about their health.

[Leave Review Button]

If you have any questions or concerns, just reply to this email — I read every response personally.

Thank you for being part of the [Brand] community.

[Founder Name]

[Title], [Brand]"

Script 16: Video Review Request

Subject: "We'd love to feature your story"

Body: "Hi [Name],

We've noticed you've been with us for [timeframe] and have ordered [Product] multiple times. That tells us you're seeing real results.

Would you be open to recording a quick 30-60 second video sharing your experience? Nothing fancy — just you on your phone talking about what changed since you started taking [Product].

As a thank you, we'll send you a free [product/bundle] and feature your story on our page (only if you're comfortable with that).

If you're interested, just reply and I'll send the details.

Thanks for being one of our best customers.

[Name]"

Script 17: Amazon Review Request (Compliant)

Amazon "Request a Review" Timing: 5-7 days after delivery

Follow-up Email (if Amazon system used): Use Amazon's built-in "Request a Review" button only. No custom emails to Amazon customers per TOS.

Product Insert (Compliant):

"Thank you for choosing [Brand].

Your feedback helps us improve and helps other customers make informed decisions.

If you have any questions or concerns about your product, our team is here: [support email]

If you're happy with your purchase, we'd appreciate you sharing your experience on Amazon.

[QR code linking to Amazon review page — check current TOS for QR code compliance]"

The Supplement Business Growth System — Clozo Academy Proprietary Curriculum