Complete Sales Scripts

The Handyman Business Growth System — Clozo Academy Proprietary Curriculum

Purpose: Convert incoming inquiries into booked appointments while establishing professionalism and value.

[RING — Answer within 3 rings]

"Thank you for calling [Company Name], this is [Your Name]. How can I help you today?"

[Listen to their problem. Take notes. Do not interrupt.]

"I completely understand. [Restate their problem briefly] is something we handle regularly. Let me ask you a few quick questions so I can make sure we are the right fit and give you an accurate picture of what to expect."

[Discovery Questions]

[Transition to Value]

"Great. Based on what you have described, this sounds like a [service category] job. Our [flat-rate/package] for this type of work typically runs between [$X] and [$Y]. The exact price depends on [specific factor], which I can confirm when I see it."

[If they hesitate on price — use anchoring]

"The alternative is usually [higher-cost option], which runs [$much higher amount]. Most homeowners find that addressing it now with a proper repair saves significantly."

[Book the appointment]

"I have availability on [Day] at [Time] or [Day] at [Time]. Which works better for you?"

[Confirm details]

"Perfect. I have you scheduled for [Day] at [Time]. I will send you a confirmation text with my photo and a link to my profile. I will also send a reminder the day before. Is there anything else I can answer for you right now?"

[Close warmly]

"Looking forward to meeting you and getting this handled. Have a great day."

Purpose: Present the estimate using choice architecture and close on the spot.

[Arrive on time. Greet professionally. Tour the project area.]

"Thank you for having me out today. I have taken a good look at everything. Before I go through the options, let me tell you exactly what I found and what we recommend."

[Explain the problem in simple terms. Show photos if helpful.]

"Here is what is happening: [clear explanation]. The good news is this is absolutely fixable, and we can get it done for you without any disruption to your routine."

[Present three options using Good-Better-Best]

"I have put together three approaches for you."

OPTION 1 — GOOD:

"Our Essential Fix addresses the immediate problem. We will [scope of work]. This runs [$price] and is backed by our [timeframe] warranty. This gets you taken care of at the most accessible price point."

OPTION 2 — BETTER:

"Our Standard Solution includes everything in the Essential Fix, plus [additional value]. We also [detail added benefits]. This is [$price] and includes our [timeframe] warranty plus [additional benefit]. Most of our customers go with this option because it solves the problem thoroughly without going overboard."

OPTION 3 — BEST:

"Our Complete Package is the worry-free solution. You get everything in the Standard Solution, plus [premium additions]. This runs [$price] and comes with our longest warranty at [timeframe]. If you want this handled once and never worry about it again, this is the way to go."

[Pause. Let them think. Do not fill the silence.]

[If they ask which you recommend]

"For your situation, I would recommend Option [2 or 3]. Given [specific reason related to their home], the added [benefit] really pays off. But any of these will solve the problem; it just depends on your preference."

[If they say yes to any option]

"Excellent choice. I can get started [timeframe]. I just need your approval here [present agreement digitally or on tablet], and we will get you on the schedule. We accept all major credit cards, and [deposit terms]."

[If they need to think about it]

"Absolutely, it is smart to consider your options. I will send you a detailed proposal by email within the hour with everything we discussed. I will also hold these prices for 7 days. One thing to note: my schedule fills about [timeframe] out, so if you want to lock in a slot, I recommend booking within the next day or two. Can I follow up with you [specific day]?"

Purpose: Convert completed-job customers into maintenance members.

[Use immediately after job completion, while customer is satisfied]

"[Customer Name], I am so glad we got this handled for you. Everything looks great and you are all set."

"Before I head out, I want to ask you something. How long has that [issue] been on your mind?"

[Let them answer]

"That is exactly what I hear from almost every homeowner. Small problems nag at you for weeks or months before you finally call. And by then, they often cost more to fix."

"Here is what I would love to do for you. We have a Home Care Membership where I come out every quarter and handle the small stuff before it turns into big stuff. Filter changes, caulking checks, gutter cleanouts, door adjustments — all the maintenance that most people forget about until something breaks."

"It is [$79/month] and includes priority scheduling, a 10% discount on any additional work, and no service call fees. Most of our members tell me it pays for itself in the first visit because we catch things they would have missed."

"Would you like me to add you to the membership? I can get your first quarterly visit on the calendar today."

[If they say yes]

"Perfect. Let me grab a few details and we will get you set up. Your first maintenance visit is complimentary — it is on me."

[If they hesitate]

"I understand — it is a new idea for most people. Here is what I will do. I will leave you with a membership brochure, and when I send your invoice today, I will include a link to sign up if you change your mind. There is no commitment — you can cancel anytime. And honestly, most people who try it for a quarter end up keeping it because the peace of mind alone is worth it."

Purpose: Justify higher minimum charges for small jobs without losing the customer.

[When customer asks for a quote on a 30-minute job]

"I completely understand why this seems like a quick fix. And honestly, if it goes smoothly, it might only take 30 or 40 minutes on site."

"Here is what goes into every job we do, even the small ones: I am licensed and insured, which protects you if anything goes wrong. I bring a fully stocked vehicle so I do not have to make a second trip for parts. I warranty my work for [timeframe], so if there is an issue, I come back at no charge. And I schedule a two-hour arrival window, not an all-day window."

"That level of reliability and professionalism costs something to maintain, and that is built into our minimum service charge of [$125]. What you are paying for is not just the 30 minutes on site — it is knowing the job is done right, done safely, and backed by someone who stands behind it."

"Now, while I am here, is there anything else you have been meaning to get fixed? A lot of homeowners stack 2-3 small jobs into one visit, which spreads that service charge across multiple fixes and gives you more value."

Purpose: Maintain trust while declining work that requires a licensed specialist, and monetize the referral.

[When customer asks for electrical/plumbing work you cannot legally perform]

"I really appreciate you thinking of me for this. You are absolutely right to get this handled — [electrical/plumbing issue] is not something to put off."

"Here is the thing: this type of work requires a licensed [electrician/plumber] to meet code and keep your home insurance valid. I am not licensed for that, and I would never put you at risk by attempting work outside my scope."

"The good news is I have a partner I work with regularly — [Specialist Name] at [Company]. They are licensed, insured, do excellent work, and they prioritize my clients. I can text them right now and get you on their schedule, usually within [timeframe]."

"Also, since they are coming out anyway, is there anything on my side — carpentry, drywall, painting, general repairs — that we could coordinate? A lot of my clients have us handle the surrounding work while the specialist handles the technical part, which saves them from coordinating two separate contractors."

[If customer asks if you get a referral fee]

"[Specialist Name] and I have a professional arrangement. My priority is making sure you get the right person for the job and that everything is handled seamlessly. Whether you have us coordinate together or just use them directly, my goal is that you are taken care of."

Purpose: Address price resistance by reframing value, not defending the number.

[When customer says you are too expensive]

"I appreciate you being upfront about budget — that helps me help you. Can I ask what you were expecting, or what other quotes you have seen?"

[Let them answer]

"That makes sense. Here is what I can tell you about why our pricing is what it is, and then you can decide if the difference matters to you."

"The quote at [$lower price] — is that from an insured, warranty-backed operator who arrives in a two-hour window, uses drop cloths, cleans up completely, and fixes any callback issue at no charge? Because that is what is built into our price."

"I am not the cheapest option, and I do not try to be. What I am is the option that shows up, does it right the first time, and stands behind the work. The homeowners who hire me do so because they have already learned that the cheapest quote often becomes the most expensive one after callbacks, damage, or having to hire someone else to redo it."

"That said, I want to make sure you are comfortable. Here are three things I can do:"

"Option A: We can phase the work — handle the most critical part now and the rest in a few months when budget allows."

"Option B: I can show you exactly where every dollar goes so you see there is no fluff in this quote."

"Option C: If you genuinely cannot make this work right now, I can hold this quote for 30 days and you can call me when you are ready. No pressure either way."

Purpose: Maintain relationship without pressure while increasing likelihood of return.

[When customer wants to shop around]

"Absolutely — getting multiple quotes is smart. I encourage it, and I will still be here when you are ready to move forward."

"Here is what I will do to make your comparison easier. I am going to send you a detailed written proposal within the hour. It will break down every line item so you can see exactly what you are getting and what each part costs. Most quotes you get will be a single number with no detail — ours shows the full picture."

"Three questions to ask every contractor you talk to, so you can compare apples to apples:"

"One: Are you licensed and insured, and can you provide a certificate of insurance?"

"Two: What is your warranty policy if something goes wrong after the work is done?"

"Three: Do you charge for callbacks or warranty visits?"

"When you ask those questions, you will quickly see why some quotes are lower — they are missing things that matter when something goes wrong."

"I will hold this pricing for 7 days. And if you decide to move forward, just text or call and we will get you on the schedule. My calendar typically books [timeframe] out, so if you want a specific date, it helps to lock it in soon."

Purpose: Confidently communicate emergency pricing without apology.

[When customer calls with an urgent after-hours or weekend emergency]

"I am glad you called — [describe emergency] is definitely something that needs immediate attention, and I can get there."

"Here is what I need to tell you upfront so there are no surprises. For emergency calls outside our standard hours, our rate is [1.5x standard rate / specific emergency rate]. The reason is simple: I am either pulling from personal time with my family or rearranging other commitments to get to you tonight. That premium ensures I can continue offering emergency availability without burning out or shortchanging my scheduled clients."

"For your specific issue, we are looking at approximately [$X] to [$Y]. I can be there in [timeframe]. Does that work for you?"

[If they hesitate]

"I understand it is a shock when you were not expecting an extra cost. Here is the reality: if this waits until tomorrow, the damage could [escalate description], which would cost significantly more to repair. Most homeowners in your situation choose to handle it now."

"If the cost is genuinely a concern, I can also do a temporary stabilization tonight for [$lower amount] that stops the immediate damage, and then we can do the full repair during standard hours tomorrow at our regular rate. Would that work better for your budget?"

Purpose: Add value and increase ticket size by identifying additional needs during service.

[While on site, after completing primary work, before packing up]

"[Customer Name], the [primary job] is all done and it looks great. Before I pack up, I noticed a couple of things while I was working that I want to mention — not because you have to do anything about them, but because they are the kind of small issues that tend to get expensive if they sit too long."

"First, your [item 1] is [condition]. It is not an emergency, but in my experience, that turns into a [costly problem] within about [timeframe]. If we handle it now while I am already here, it would add about [$X] to today's total and save you a separate service call later."

"Second, I also noticed your [item 2]. Again, not urgent, but something to keep an eye on."

"Would you like me to take care of [item 1] while I am here? It will take about [time] and like I said, you save the second trip fee."

[If they say yes]

"Great. Let me grab the parts from my truck and I will get it handled."

[If they say no]

"No problem at all — I just wanted to make sure you knew. I will add it to your file so if you call me back in a few months, I remember exactly what we discussed. And if it starts bothering you before then, just text me and we will get it on the schedule."

Purpose: Re-engage prospects who did not book immediately, without being pushy.

[Call or text 48-72 hours after estimate, or at the follow-up date you agreed on]

"Hi [Customer Name], this is [Your Name] from [Company]. I wanted to follow up on the estimate I sent you for [project]. No pressure at all — I know these decisions take time. I just wanted to see if you had any questions I can answer."

[If they say they are still thinking]

"Totally understand. Is there anything about the proposal that is unclear, or any concern I can address?"

[If they say price is the issue]

"I hear that. Let me ask — is it the total amount, or is it the timing of the expense? Because if it is timing, we can definitely break this into phases. If it is the total, I am happy to walk through the quote line by line and see if there is anything we can adjust without compromising the quality."

[If they hired someone else]

"I appreciate you letting me know. I hope it goes perfectly for you. Just so you know, I warranty my consultations — if anything with the other contractor does not feel right or if you need a second opinion, I am happy to take a look at no charge. And if you have any other projects down the road, I would love another shot at earning your business."

[If they are ready to book]

"Fantastic. Let me pull up my calendar. I have [Day] at [Time] or [Day] at [Time]. What works better?"

Purpose: Reconnect with past customers to generate repeat business and membership conversions.

[Phone call or personalized text/email to past customers from 6-12 months ago]

"Hi [Customer Name], this is [Your Name] from [Company]. I worked on your [project] about [timeframe] ago and I wanted to check in. How is everything holding up?"

[Let them respond]

"That is great to hear. I was thinking about you because we are running our seasonal maintenance special this month, and I wanted to make sure you knew about it. For past customers, we are offering a [seasonal service — e.g., gutter cleaning, weatherproofing check, HVAC filter swap] for [$special price], which is about [$X] less than our normal rate."

"It is a great way to catch small issues before [seasonal risk — e.g., winter freeze, summer heat]. Would you like me to squeeze you in this week or next?"

[If they decline]

"No problem at all — I just wanted you to know. And if anything comes up around the house, you have my number. I always prioritize past customers when my schedule gets tight."

Purpose: Secure referral relationships with real estate agents who need pre-sale repairs.

[In-person meeting or phone call with a real estate agent]

"[Agent Name], I know your job gets harder when a listing has deferred maintenance. Buyers notice every loose doorknob, stained ceiling, and wobbly railing. And every repair item on an inspection report is a negotiation that cuts into your seller's net."

"Here is what I do for agents: I offer a pre-listing home tune-up service where I walk the property with you and the seller, identify every cosmetic and minor repair issue, and handle them all in [timeframe] for a flat fee or a la carte pricing. The seller spends [$500-$1,500] on fixes and avoids [$5,000-$10,000] in buyer credits at closing."

"I bill the seller directly, so it costs you nothing. I work on your timeline — if you need it done in 48 hours before photos, I make it happen. And I warranty everything, so if the buyer's inspector flags something I touched, I come back at no charge."

"I am looking for 3-4 agents to partner with regularly. Would you be open to me doing a complimentary pre-listing walkthrough on your next listing so you can see how this works?"

Purpose: Position yourself as the go-to maintenance partner for property managers.

[Meeting or call with a residential property manager]

"[Manager Name], I know your world. You have tenant complaints at 8 PM, owners who do not want to spend money, and vendors who ghost you when you need them most. I have built my business specifically to solve those problems."

"Here is what I offer property managers:"

"One — Guaranteed response within [timeframe] on all maintenance requests, with emergency availability for urgent issues."

"Two — Flat-rate pricing by job type, so you know exactly what to budget before you even call me. No surprise invoices."

"Three — Photo documentation of every repair, sent to you and the owner automatically, so everyone knows what was done."

"Four — Direct billing to the owner or to your office, whichever works for your workflow."

"Five — I handle everything from drywall to doors to decks. One call, one relationship, one invoice. No more coordinating five different contractors."

"I am already working with [X] properties in [area], and my average turnaround from call to completion is [timeframe]. Would you be open to a trial? I will handle your next 3 maintenance calls at my standard rate, and if I do not deliver on every promise, you owe me nothing for the fourth."

Purpose: Politely redirect customers who ask for free or discounted add-ons.

[When customer asks for an extra small task "while you are here" without expecting to pay]

"I would love to help with that — and honestly, a lot of people ask. Here is the thing: every job I do, even the small ones, gets documented, warrantied, and done to the same standard. That is why my customers trust me."

"If I just throw it in without documenting it, I am not covered by insurance if something goes wrong, and you are not covered by warranty if it needs adjustment. Neither of us wants that."

"What I can do is add it to today's work order as a line item. It will take about [time] and add [$X] to your total. That way it is properly documented, warrantied, and you know it is done right. Does that work?"

[If they push back]

"I understand. Another option is I note it in your file and you can schedule it as a separate job. I offer a small-job bundle where we knock out 3-5 minor fixes in one visit for a flat [$X], which is a great value if you have a few things like that. Want me to send you details on that?"

Purpose: Explain why you provide materials while maintaining trust.

[When customer wants to supply their own materials to save money]

"That is a fair question, and some people do prefer to supply their own materials. Here is what I have learned after [X] jobs: when customers buy their own materials, about 30% of the time something is wrong — wrong size, wrong type, missing parts, or lower quality than what the job needs. When that happens, the job stops, someone has to make a return trip to the hardware store, and the timeline blows up."

"I carry a fully stocked van with professional-grade materials that I have vetted over years of use. I know what works, I know what lasts, and I warranty my workmanship only when I control the materials. If you supply materials and they fail, it creates a gray area I cannot stand behind."

"That said, if you have a specific aesthetic preference — a particular light fixture, paint color, cabinet hardware — I am happy to install customer-supplied items. I just charge a "customer-supplied materials" rate that is slightly higher because I cannot warranty the material itself, only the installation."

"For standard repairs and maintenance, though, my recommendation is always to let me handle materials. It saves time, eliminates trips, and you know it is done with the right stuff. Does that make sense?"

Purpose: Transparently explain billing structure to prevent disputes.

[When customer questions the service call fee on top of hourly or flat-rate labor]

"Great question — I want you to understand exactly where your money goes. The service fee of [$X] covers the fixed cost of getting me to your door: vehicle expenses, insurance, fuel, the administrative time to schedule and confirm your appointment, and the tools and equipment I bring to every job. Whether the repair takes 20 minutes or 3 hours, those costs are the same."

"The labor or project fee covers the actual work — my time on site, the expertise applied to your specific problem, and the warranty that backs it up."

"The reason we separate them is transparency. Some companies bury the service fee into an inflated hourly rate and you never know what you are paying for. We show you exactly what covers the cost of showing up and what covers the cost of doing the work."

"I know it can feel like an extra charge if you are used to a single hourly number. But when you compare total cost to total cost, our pricing is competitive — and you get the benefit of knowing exactly what you are paying for. Does that help clarify it?"

Purpose: Turn a callback into a loyalty-building moment.

[When customer calls with an issue related to previous work]

"[Customer Name], I am sorry this is happening. Let me assure you — if it is related to our work, we will make it right at no cost to you, period. That is our warranty promise and I stand behind it completely."

"Can you tell me exactly what you are seeing so I know what to bring when I come back out?"

[Listen carefully, take notes, do not get defensive]

"That is helpful. Based on what you are describing, it sounds like [possible cause]. The good news is it is definitely something we can resolve quickly. I can be there [timeframe]."

[When you arrive]

"I have taken a look, and here is what is happening: [clear explanation, no blame, no defensiveness]. This is [covered under warranty / a separate issue unrelated to our previous work]."

"Here is what I am going to do: [specific fix]. This will take about [time] and there is no charge. And I am going to [extra gesture — e.g., check a related component, leave a small upgrade] as my way of saying thank you for your patience."

"I know it is frustrating when something does not work perfectly the first time. I appreciate you giving me the chance to make it right. Is there anything else I can look at while I am here?"

Purpose: Calm an upset customer and turn the interaction around.

[When customer is angry — missed appointment, unsatisfactory work, miscommunication]

"[Customer Name], I can hear that you are frustrated, and you have every right to be. I am going to listen to everything you have to say, and then I am going to tell you exactly how I am going to fix this. Is that okay?"

[Listen fully. Do not interrupt. Do not defend. Take notes.]

"Thank you for telling me all of that. Here is what I heard: [summarize their concerns accurately]. Did I get that right, or did I miss anything?"

[Let them confirm or add]

"You are absolutely right about [specific point]. That should not have happened, and I take full responsibility. Here is what I am going to do to make this right:"

"[Specific corrective action 1 — be concrete, not vague]"

"[Specific corrective action 2]"

"And as an apology for the frustration and your time, I am also going to [gesture — discount, free service, upgraded warranty]."

"I cannot undo what happened, but I can make sure you are completely satisfied from this point forward. Will you give me the chance to do that?"

Purpose: Proactive outreach to generate recurring revenue and demonstrate value.

[Phone call to active and past customers at season transitions]

"Hi [Customer Name], this is [Your Name] from [Company]. I am calling because [season — e.g., winter freeze season, summer heat] is coming, and I wanted to make sure your home is ready."

"Most homeowners do not realize that [seasonal risk — e.g., frozen pipes, AC strain, gutter overflow] causes [specific damage] that is completely preventable with about [$X] worth of maintenance. We have already had [X] calls this week from people who waited too long."

"I have a [seasonal service package] that covers [list of tasks] for [$price]. It takes about [time] and I can do it this week or next. Would you like me to add you to the schedule?"

[If they say no]

"No problem — I just wanted you to know. Here is what I will do: I will send you a quick checklist of the [X] things to check before [seasonal event], and if any of them look questionable, give me a call. I would rather see you for a $100 tune-up than a $2,000 repair."

Purpose: Increase average ticket by bundling multiple projects into a single scope.

[During estimate, after customer lists one project]

"[Customer Name], that is a great project and I am excited to help you with it. Can I ask — while I am already going to be here with my tools and setup, is there anything else on your list? Most homeowners have 2-3 things they have been meaning to address, and bundling them together saves you money."

[Let them list items]

"Okay, so we have [project 1], [project 2], and [project 3]. If I quote these separately, you are looking at three service fees and three separate appointments. Here is what I can do if we bundle them into one visit:"

"I will waive the second and third service fees, which saves you [$X]. I will also apply a multi-project discount of [10%] on labor for projects 2 and 3. Your total for all three, done in one day, would be [$bundled price] instead of [$separate total]."

"That is a savings of [$X], and you get your whole to-do list cleared in one day instead of stretching it across three weeks. How does that sound?"

[If they still only want one project]

"No problem at all — we will handle [project 1] and you can call me for the others whenever you are ready. I will note them in your file so next time you call, I already know what we discussed."

Purpose: Confirm emergency bookings while setting clear expectations.

[When customer books an after-hours or weekend emergency]

"[Customer Name], I have you confirmed for an emergency call tonight at [time]. Here is what to expect:"

"I will arrive within [timeframe] of our scheduled time. If I am running late, I will text you with an updated ETA."

"The emergency service rate is [$X/hour or flat rate]. I will assess the situation when I arrive and confirm the total with you before starting any work. If the repair requires parts I do not have on hand, I will stabilize the issue tonight and schedule the full repair for our next available standard-hours slot."

"Payment is due upon completion. I accept cash, check, and all major credit cards."

"Do you have any pets I should know about, and is the [affected area — basement, exterior, etc.] accessible?"

"Great. I will see you at [time]. If anything changes on your end, text me immediately so I can adjust."

Purpose: Answer confidently and use it as a positioning opportunity.

[When customer asks about licensing]

"That is exactly the right question to ask, and I am glad you did. Here is my situation: I carry a [general contractor's license / business license / specific state handyman license if applicable], and I maintain general liability insurance of [$1M-$2M] with [carrier]. I can email you my certificate of insurance right now if you would like."

"Here is the important thing to know: handyman work is different from electrical, plumbing, and HVAC work, which require specialized trade licenses in most states. For anything outside my licensed scope — major electrical panel work, gas line plumbing, structural modifications — I refer you to licensed specialists I have vetted personally. I never touch work I am not qualified for, because your safety and my integrity are not negotiable."

"The fact that you are asking this tells me you are a smart homeowner. The unlicensed guy who says he can do everything is the one to worry about. I will send you my license number and insurance certificate within the next 10 minutes. Does that give you the confidence you need?"

Purpose: Secure five-star reviews at the peak of customer satisfaction.

[After job completion, before leaving, while customer is pleased]

"[Customer Name], I am so glad we got this handled. Everything is working perfectly and you are all set."

"Before I go, can I ask you a quick favor? My business grows almost entirely through word of mouth and online reviews. If you were happy with the work today, would you be willing to leave me a quick review on [Google / Yelp / Facebook]? It takes about 60 seconds and it makes a huge difference for a small business like mine."

[If they say yes]

"Thank you so much — that really means a lot. Here is what I will do: I will text you a direct link to my review page right now, while you are still here. All you have to do is tap the link, pick a star rating, and write one sentence about your experience. If you mention [specific detail — e.g., 'showed up on time', 'fixed it right the first time'], that is especially helpful."

"And just so you know — I read every review personally, and I will send you a handwritten thank-you note this week."

[If they hesitate]

"No pressure at all — I completely understand. I will still send you the link in case you change your mind later. And either way, I appreciate your business and I am here if you need anything else."

Purpose: Address competition from low-cost platforms without being defensive.

[When customer mentions Thumbtack, TaskRabbit, or Craigslist competitor]

"I am not surprised — those platforms are full of people willing to work cheap. Here is what I can tell you from homeowners who have hired me after going that route first:"

"The person who shows up from [platform] is often uninsured, unvetted, and working as a side gig. If they damage your home, you are paying for it. If they do not show up, you have no recourse. If the repair fails, they are gone and you cannot find them."

"I am not competing with those platforms on price because we are not the same thing. I am a full-time professional with insurance, warranties, a local reputation, and a business license. My customers hire me because they have already learned that the $50 savings on the front end costs $500 on the back end."

"Here is what I will do: go ahead and try the cheaper option if your gut says to. And if it works out perfectly, great — you saved money. But if anything feels off, if they do not show up, or if the repair does not hold, save my number. I will come fix it properly, and I will not say I told you so. Fair?"

Purpose: Retain maintenance members at renewal time with value reinforcement.

[Phone call or email 30 days before membership renewal]

"Hi [Customer Name], this is [Your Name]. I wanted to reach out because your Home Care Membership renews next month, and I wanted to make sure you are getting the full value from it."

"Since you joined [timeframe] ago, we have completed [X] maintenance visits, identified and resolved [Y] potential issues before they became costly problems, and you have saved [$X] on additional work through your member discount. That is a solid return on your [$monthly fee] investment."

"I also wanted to let you know about a few things we have added to the membership since you joined: [new benefits — e.g., annual home health report, priority booking for holiday weekends, partner discounts with local service providers]. These are included at no extra cost."

"Your renewal is automatic on [date], and your rate stays the same. If you have any questions or if there is anything you would like us to focus on at your next visit, just let me know. Otherwise, you are all set and I will see you at your next scheduled maintenance."

[If they mention canceling]

"I am sorry to hear that. Can I ask what changed? If it is budget, I can offer a reduced plan that covers the essentials. If it is value, tell me what we missed and I will make it right. I would hate to lose you as a member over something we can fix."

Purpose: Move customers from hourly thinking to value-based flat-rate pricing.

[When customer directly asks for your hourly rate]

"That is a fair question, and most people ask it. Here is why I do not quote hourly rates: hourly pricing punishes efficiency. The faster I work, the less I make — which means there is no incentive for me to get in and out quickly. That does not feel right to me."

"Instead, I quote by the job. You tell me what result you want, and I tell you exactly what it costs to deliver that result — start to finish, materials included, warranty backed. If I finish in 45 minutes, you pay the quoted price. If it takes 3 hours because of an unexpected complication, you still pay the quoted price. The risk is on me, not you."

"That is how professional service works — your dentist, your mechanic, and your HVAC tech all quote by the job, not by the hour. It is fair to you and it lets me focus on doing great work instead of watching the clock."

"For [specific job], the flat-rate price is [$X]. That includes everything — labor, materials, cleanup, and warranty. Does that work for you?"

Purpose: Expand into light commercial maintenance for offices, retail, and small businesses.

[Meeting with a small business owner or office manager]

"[Client Name], I know that in a small business, every dollar matters — and so does every hour of productivity. When your bathroom faucet leaks, your door lock sticks, or your break room light flickers, it is not just an inconvenience. It is a distraction that costs you focus and sends the wrong message to clients who visit."

"I work with [X] small businesses in [area] on a simple model: you pay a flat monthly retainer of [$X] and I handle all routine maintenance and minor repairs. Faucets, doors, drywall touch-ups, furniture assembly, fixture swaps, minor electrical and plumbing — all covered."

"No service fees. No hourly surprises. No coordinating multiple vendors. One monthly fee, one point of contact, and a maintained space that never embarrasses you in front of a client."

"If something breaks outside the routine scope, you get a 15% discount on the repair and priority scheduling."

"Most of my commercial clients started with one call, tried the retainer for a quarter, and never looked back because the peace of mind alone is worth more than the retainer costs. Would you be open to a 90-day trial?"

Clozo Academy Proprietary Curriculum — Premium Edition