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Join waitlistVideo Script Outline: Day 01 — Defining Your Salon Identity
354 words · ~2 min read
**Module 1** | Foundation & Market Positioning | Clozo Academy Proprietary Curriculum
Video Specs
Duration: 18-25 minutes
Format: Talking head + B-roll + on-screen graphics
Ratio: 16:9 (course platform) + 9:16 vertical cut for social
Branding: Clozo Academy lower third, module badge
Opening Hook (0:00-1:30)
Attention Grabber:
Industry-specific hook related to defining your salon identity
The Stakes:
What the stylist/salon owner stands to lose by not mastering this concept
Preview:
By the end of this session, you will have [specific deliverable].
Section 1: The Concept (1:30-6:00)
Core Teaching:
Detailed explanation of today's concept with industry data and behavioral economics context
On-Screen Graphic:
Key statistic or framework diagram
B-Roll:
Salon footage, client interaction, product demonstration
Section 2: The Methods (6:00-14:00)
Method 1:
Name + 2-minute demonstration or explanation
Method 2:
Name + 2-minute demonstration or explanation
Method 3:
Name + 2-minute demonstration or explanation
Method 4:
Name + 2-minute demonstration or explanation
(Additional methods as relevant to day's topic)
Section 3: The Implementation (14:00-19:00)
Step-by-Step Action Plan:
First action item
Second action item
Third action item
Fourth action item
Fifth action item
Worksheet Walkthrough:
Reference to accompanying worksheet and how to complete it
Section 4: Common Mistakes (19:00-22:00)
Mistake 1:
Description + correction
Mistake 2:
Description + correction
Mistake 3:
Description + correction
Psychology Behind This:
Why stylists/salon owners make these mistakes and how to prevent them
Closing & Call to Action (22:00-24:00)
Summary:
Today we covered 3 key takeaways.
Tomorrow's Preview:
Tomorrow, Day 2: Client Avatar Mapping
Implementation Reminder:
Do not just watch — complete your worksheet before moving on.
Production Notes
Props needed: List any physical items to demonstrate
Location: Salon floor / consultation area / treatment room
Guest appearance: If applicable — client, stylist, industry expert
Music cue: Opening upbeat, transitions subtle, closing inspirational
Captions: Required for accessibility and social cut
Clozo Academy Proprietary Curriculum | Unauthorized distribution prohibited