6 Calculators

Interactive Calculators

Model your revenue metrics in real time. Adjust the inputs to see how pipeline coverage, deal velocity, and compensation scenarios change for graphic design & branding agencies.

Client Lifetime Value (CLV) Calculator

Calculate the total revenue you can expect from a typical client relationship, including initial projects, upsells, retainers, and referrals.

Inputs

Initial Project Value ($)$500

Upsell Conversion Rate (%)500%

Average Upsell Value ($)$500

Retainer Conversion Rate (%)500%

Average Retainer Monthly Value ($)$500

Average Retainer Duration (months)500

Referral Rate (%)500%

Average Referred Client Value ($)$500

Client Acquisition Cost ($)$500

0 Benchmarks

label: Minimum Healthyratio: 3description: 3:1 ratio — sustainable but room for improvement

1 Benchmarks

label: Strongratio: 5description: 5:1 ratio — healthy growth engine

2 Benchmarks

label: Exceptionalratio: 8description: 8:1+ ratio — significant competitive advantage

Effective Hourly Rate Calculator

Calculate your true effective hourly rate per project by dividing total fee by all hours invested—including client communication, revisions, and admin.

Inputs

Project Fee ($)$4

Design Hours4

Revision Hours4

Client Communication Hours4

Admin Hours4

0 Benchmarks

label: Entry Levelvalue: 50description: $50/hour — employee-level compensation

1 Benchmarks

label: Freelancer Averagevalue: 85description: $85/hour — typical freelancer rate

2 Benchmarks

label: Agency Minimumvalue: 125description: $125/hour — sustainable agency rate

3 Benchmarks

label: Premium Agencyvalue: 200description: $200/hour — premium positioning

4 Benchmarks

label: Strategy Levelvalue: 300description: $300/hour — brand strategy consulting

Packaging Design SKU-Based Pricing Calculator

Calculate packaging design project fees based on SKU count, complexity tier, and deliverable requirements.

Inputs

Number of SKUs2,500

Complexity Tier2,500

Base Price per SKU ($)$2,500

Additional SKU Discount (%)2500%

Strategy Phase Fee ($)$2,500

Additional Deliverable Fees ($)$2,500

Value-Based Project Pricing Calculator

Price your design projects based on client business outcomes rather than hours worked. Calculates recommended price as a percentage of estimated first-year client impact.

Inputs

Client Annual Revenue ($)$—

Estimated Revenue Impact (%)Brand Identity%

Value Capture (%)Brand Identity%

Project Type—

Monthly Recurring Revenue (MRR) Calculator

Calculate your target Monthly Recurring Revenue from brand strategy retainers and model different client mix scenarios.

Inputs

Tier 1 Clients (Brand Steward)5

Tier 1 Monthly Price ($)$5

Tier 2 Clients (Brand Growth)5%

Tier 2 Monthly Price ($)$5

Tier 3 Clients (Brand Partner)5

Tier 3 Monthly Price ($)$5

Monthly Churn Rate (%)5%

Scenario Modeling

Scenario	Attainment	Total Earnings
Conservative	%	—
Moderate	%	—
Aggressive	%	—

Design Subscription Capacity & Revenue Calculator

Model your design subscription revenue based on team size, clients per designer, pricing tiers, and capacity utilization.

Inputs

Number of Designers6,000

Effective Design Hours per Designer/Month6,000

Average Hours per Client per Month6,000

Starter Tier Clients6,000

Starter Monthly Price ($)$6,000

Professional Tier Clients6,000

Professional Monthly Price ($)$6,000

Enterprise Tier Clients6,000

Enterprise Monthly Price ($)$6,000

Monthly Cost per Designer ($)$6,000