Complete Sales Scripts

Clozo Academy Proprietary Curriculum — The Food Truck Growth System

Greeting Script (First 3 Seconds)

"Hey there! Welcome to [Truck Name]. What can we get started for you?"

The Signature Item Pitch

"If it is your first time, you have to try the [Signature Item]. It is what we are famous for. But everything on the menu is solid."

During Rush (Speed Greeting)

"What can I get you?"

The Return Customer Acknowledgment

"[Name]! The usual today?"

Order Confirmation

"Perfect. That is [repeat order]. Anything else?"

The Handoff

"[Order] is ready! Enjoy it. See you next time!"

The Combo Upgrade

"Would you like to make that a combo with fries and a drink for just $4 more?"

The Add-On Suggestion

"Great choice on the [item]. Want to add our loaded fries? They pair perfectly with that."

The Premium Upgrade

"Would you like to upgrade to our house-made [sauce/side] for $1.50? It is worth it."

The Dessert Close

"Can I add one of our warm [dessert items] to your order? They are fresh today."

The Beverage Add

"Want to add a drink? Our house lemonade is made fresh this morning."

Group Order Upsell

"Since you are getting [number] items, have you seen our family meal deal? It saves you $8."

Initial Phone Response

"Thank you for calling [Truck Name]. This is [Your Name]. I would love to hear about your event. What date are you looking at, and how many guests are you expecting?"

Email Response Template

"Hi [Name],

Thank you for reaching out about catering your [event type] on [date]. We would be thrilled to be part of it.

We have three packages designed for events like yours:

Can we schedule a quick 10-minute call to discuss which option fits your event best?

Best,

[Your Name]"

The Discovery Call

"Tell me about your vision for this event. What is most important to you, the food, the experience, or the budget? [Listen] Based on what you have shared, I think our [package] would be perfect. Here is why..."

The Close

"We are booking [month] events now, and [date] is still available. To hold it, I just need a signed agreement and a 50% deposit. Should I send that over today?"

Cold Email to Office Manager

"Subject: Lunch for [Company Name] on Tuesday?

Hi [Name],

I run [Truck Name], a food truck that serves [cuisine] to offices around [area]. We are already parked near your building on [day], and I wanted to reach out about catering your next team lunch or company event.

We have served teams at [Company A] and [Company B], and our corporate packages start at $15 per person with full setup and cleanup included.

Would you be open to a quick call next week? I would love to send over a sample menu.

Best,

[Your Name]"

Follow-Up Email (1 Week Later)

"Hi [Name],

I wanted to follow up on my email from last week about catering lunch for [Company Name].

We just added a new seasonal item that would be perfect for a team lunch, and I would love to offer a complimentary tasting for up to 10 people so you can try it yourself.

Would Tuesday or Thursday work for a quick 10-minute call?

[Your Name]"

Phone Script for Corporate Outreach

"Hi [Name], this is [Your Name] from [Truck Name]. I am not sure if you are the right person to ask, but I am wondering who handles catering for team events at [Company]. [If yes] Great! I serve lunch outside offices around [area], and I would love to offer a complimentary tasting for your team. When is a good time to drop off some samples?"

Initial Email to Property Manager

"Subject: Free Lunch Option for [Property Name]

Hi [Name],

I run [Truck Name], a food truck serving [cuisine]. I am reaching out because I would love to offer your tenants a high-quality lunch option once a week.

We handle everything, we leave the property spotless, and there is no cost to you. We just need a parking spot and access to an electrical outlet if available.

We currently serve [Property A] and [Property B], and their tenants love having us. Would you be open to a trial visit next week?

I would be happy to send over our insurance certificate and health permits.

Best,

[Your Name]"

Phone Pitch

"Hi [Name], this is [Your Name] from [Truck Name]. I am a food truck operator looking to partner with office buildings in [area] to provide lunch for tenants. I wanted to see if [Property] might be open to having us park once a week. There is no cost to the property, we are fully insured, and we leave everything cleaner than we found it. Would you have 5 minutes to chat about what that might look like?"

The Property Owner Meeting

"Thank you for meeting with me. Here is what I propose: we come every [day] from 11am to 2pm. We bring our own power, we handle our own trash, and we are fully insured. Your tenants get a great lunch option, and you get added tenant satisfaction at zero cost. Can we try it for one day and see how it goes?"

Festival Inquiry Email

"Subject: Food Truck Vendor Application for [Festival Name]

Hi [Organizer Name],

I am [Your Name], owner of [Truck Name], a food truck serving [cuisine] in [City]. I am very interested in being a food vendor at [Festival Name] on [Date].

We have served at [Festival A] and [Festival B], and we specialize in high-volume, fast-service menu items perfect for festival crowds. Our average ticket is $[amount], and we are fully permitted and insured.

Could you send me the vendor application and fee structure? I am happy to provide references from other event organizers upon request.

Looking forward to the possibility of working together.

[Your Name]"

Negotiating Booth Fees

"Thank you for the opportunity. The event looks amazing. I wanted to ask if there is any flexibility on the booth fee. In exchange for a reduced rate, I would be happy to promote the event to my [number] social media followers and include it in my weekly email to [number] subscribers. I have done this for [Event] and it drove significant additional ticket sales. Would that be something you would consider?"

SMS List Invitation

"Want to know where we are every day before we even get there? Text [TRUCKNAME] to [number] and you will get our weekly schedule plus exclusive offers."

At the Window

"Are you in our text club? I can sign you up right now, and you will get $2 off your next visit. Just need your first name and phone number."

Receipt QR Code

"Scan the QR code on your receipt to join our loyalty program. You get a free [item] after 8 visits."

Social Media Bridge

"Follow us @[handle] for daily locations. We post where we are 30 minutes before we start serving."

The Immediate Response

"I am so sorry that happened. That is absolutely not the experience we want for you. Let me fix this right now."

Food Quality Issue

"I apologize. This does not meet our standards, and I want to make it right. I will remake this immediately, and I would like to add [compensation item] for the inconvenience. Will that work?"

Long Wait Time

"I am so sorry for the wait. We had an unexpected rush, and that is on us. Here is a [discount/free item] for your patience. Your order is my priority right now."

Wrong Order

"That is completely our fault. I am remaking your order right now, and it will be ready in [time]. Please keep the incorrect order as well. Again, I am so sorry."

Online Review Response (Negative)

"Hi [Name], thank you for letting us know about your experience. We are truly sorry we did not meet our own standards. We would love the chance to make this right. Please reach out to [contact info], and your next meal is on us. We appreciate the opportunity to earn back your trust."

Online Review Response (Positive)

"Hi [Name], thank you so much for the kind words! We are thrilled you enjoyed [specific item]. We can not wait to serve you again. Next time, ask about our loyalty program!"

The Happy Customer Ask

"I am so glad you loved it. If you have friends who would enjoy our food too, we have a referral program. Give them this card, and you both get $5 off your next order."

The Social Media Ask

"If you are posting that photo, tag us @[handle]! We repost every customer photo, and you will get a free side on your next visit."

The Group Incentive

"If you bring 3 friends who have never been here, your meal is free. Seriously. Just make sure they mention your name."

First-Time Customer

"Is this your first visit? Welcome! Do you want to join our loyalty program? It is free, and you get a free [item] after 8 visits. Plus I will give you your first stamp right now just for signing up."

Return Customer Not in Program

"I do not think I have you in our loyalty program yet. Want to join? It takes 10 seconds, and you are already earning toward a free meal."

Incentive Reminder

"You are one visit away from your free [item]! Make sure to come back this week so you do not lose your progress."

Location Announcement Post

"[Day] just got better. We are at [Location] from [Time] to [Time] with [Special Item]. Come hungry."

Behind-the-Scenes Story

"5am prep starts now. [Item] is marinating. Grill is warming up. See you at 11."

Customer Feature

"Shoutout to [Name] for this amazing photo of our [Item]. This is why we do what we do. Tag us for a chance to be featured!"

Engagement Question

"Be honest: which of our sides could you eat by itself? Truffle fries, loaded tots, or mac bites? Comment below."

Urgency Post

"30 minutes until close at [Location]. We have [number] [special items] left. First come, first served."

Requesting a Better Price

"I have been buying [ingredient] from you for [time period], and I am really happy with the quality. I am looking to consolidate more of my purchasing with one supplier. If I commit to [quantity] per month, what kind of pricing could you offer me?"

Comparing Quotes

"I got a quote from another supplier at $[price] per case for [ingredient]. I would prefer to keep working with you because of [reason]. Can you match or beat that price?"

Requesting Payment Terms

"Right now I am paying COD, which is fine. But as we grow, I would love to move to net-15 terms. I have been a consistent customer for [time], and I have never missed a payment. Would that be something we could set up?"

Volume Commitment

"I am planning to add a second truck in the next 6 months, which will double my volume. I would like to lock in pricing now in exchange for a volume commitment. Is that something we could discuss?"

13.1 "Your prices are too high."

ACKNOWLEDGE + REFRAME + VALUE:

"I completely understand—price matters. Here is what our customers tell us: when they compare our $14 [item] to a $10 fast-food option, they are not comparing the same thing. We use [specific premium ingredient], prepare everything fresh when you order, and our portions typically last two meals. Most of our customers say they actually save money because they are not hungry again in two hours. Would you like to try it once and see if the value matches the price?"

ALTERNATIVE - COST BREAKDOWN:

"Fair point. Let me break it down: our [item] uses [ingredient] at $[X]/lb, [ingredient] at $[Y]/lb, and takes [time] to prepare. After food costs, labor, and permits, we make about $[Z] on this item. We could charge less, but then we would have to use cheaper ingredients or smaller portions. We chose quality over cutting corners. Does that make sense?"

13.2 "I can get the same thing cheaper down the street."

DIFFERENTIATE WITHOUT DISPARAGING:

"You absolutely can, and I respect that everyone has a budget. Here is the difference: [specific differentiator—ingredient quality, preparation method, portion size, or unique element]. Our customers specifically tell us they come here for [specific reason]. I would love the chance to earn your trust with one order. If it is not noticeably better, I will happily refund your money. Deal?"

13.3 "I have never heard of your truck before."

SOCIAL PROOF + RISK REVERSAL:

"That just means we need to fix our marketing! We have been serving [City] for [time] and have [number] regular customers who eat with us [frequency]. We have also been featured in [publication/award if applicable]. Since we are new to you, let me take the risk off the table: try our [signature item]. If you do not love it, it is on the house. We have never had someone take us up on that offer. Want to find out why?"

13.4 "I am trying to eat healthier."

ALIGN + OFFER:

"That is awesome—so are a lot of our customers. We actually have several options that fit that goal. Our [healthy item] is only [calories] with [protein]g of protein. We can also modify most items—swap the bun for a lettuce wrap, go light on sauce, or add extra vegetables. What are your specific goals? I can recommend the perfect option."

13.5 "I do not have time to wait."

URGENCY + ALTERNATIVE:

"I totally get it—time is money. Our average serve time right now is about [X] minutes. If that does not work for you today, here is what I recommend: text [TRUCKNAME] to [number] and you will get our schedule every day. You can time your arrival for when the line is shortest. Most of our regulars have their food within 90 seconds of ordering. Can you spare [X] minutes today, or should I make sure you get first notice tomorrow?"

13.6 "I am allergic to [ingredient]."

SAFETY FIRST + ACCOMMODATION:

"Thank you for telling me—that is important. Let me be completely transparent: we do use [allergen] in our kitchen, so there is always a risk of cross-contamination. If your allergy is severe, I would recommend against eating here for your safety. If it is a preference or mild sensitivity, we can absolutely modify [item] to exclude [ingredient]. Our [alternative item] is completely [allergen]-free. What would you prefer?"

13.7 "I need to feed my whole office/team."

UPSELL TO CATERING:

"That is exactly what we do! For groups of 10+, we actually offer office catering that is faster and more affordable than individual orders. I can put together a package at $[X]/person that includes [items]. We deliver, set up, and handle everything. How many people and what time do you need it?"

13.8 "I had a bad experience last time."

OWN IT + MAKE IT RIGHT:

"I am really sorry to hear that. That is not the experience we want anyone to have, and I take full responsibility. Can you tell me what happened? [Listen] Thank you for telling me. Here is what I am going to do: I am going to remake your [item] personally right now, and I am also going to give you [compensation—free item, discount, etc.]. We are better than what you experienced, and I would love the chance to prove it. Will you give us another shot?"

13.9 "I am just looking / browsing."

INVITE WITHOUT PRESSURE:

"No pressure at all! Take your time. While you are deciding, a few things people love here: our [item 1] is the bestseller, our [item 2] is perfect if you want something lighter, and our [item 3] is what we are known for. I will be right here whenever you are ready. Can I answer any questions?"

13.10 "Do you have a restroom?"

REDIRECT + VALUE:

"We do not—we are a kitchen on wheels, not a restaurant. But [nearby location] has restrooms and they are great about letting our customers use them. The trade-off is that our food is fresher and faster than any restaurant, and you do not have to tip a server or wait 20 minutes. Want to give us a try?"

13.11 "I need to order for someone else. What do you recommend?"

PERSONALIZE + SIGNATURE:

"Happy to help! A few questions: Do they have any dietary restrictions? Spicy or mild? Light appetite or hungry? [Based on answers] Perfect. Here is what I would order: [specific recommendation with explanation]. It is our most popular item and it travels well. Want to add one of our [side/drink] to complete it?"

13.12 "Why do you not accept cash?" (or "Why cash only?")

EXPLAIN + ACCOMMODATE:

"[If cashless] We went cashless for speed and safety—card transactions are 40% faster, which means shorter lines for everyone. We accept all cards, Apple Pay, and Google Pay. Is there a card I can help you use?

[If cash only] We take cash to keep our prices down—card processing fees add up to thousands per year, and we would rather pass those savings to you. There is an ATM at [location] if needed, or I am happy to hold your order while you grab cash."

13.13 "Can you match [competitor's] price?"

STAND FIRM + VALUE:

"I understand the impulse, but we do not price-match. Here is why: [competitor] uses [lower-quality ingredient/process]. We use [your quality standard]. If we matched their price, we would have to cut corners somewhere, and we are not willing to do that. Our customers pay a little more because they know what they are getting. If budget is tight today, our [lower-priced item] is still made with the same quality and is only $[price]. Want to try that?"

13.14 "I am a vegetarian/vegan."

WELCOME + OPTIONS:

"Great—plenty of options for you! Our [item 1] and [item 2] are vegetarian as-is. We can also make our [item 3] vegan by substituting [ingredient]. Just let me know your preferences and I will make sure you get something amazing. We love feeding vegetarians—some of our best regulars are plant-based."

13.15 "I need to feed my kids. Do you have a kids menu?"

ACCOMMODATE + UPSELL:

"Absolutely! We do not have a separate kids menu, but we can do smaller portions of most items at a reduced price. Our [item] is really popular with kids—mild flavors, familiar ingredients. We can also do a half-order with a side for $[price]. Want me to put that together? And can I add something for you while I am at it?"

13.16 "Why is the line so long?"

REFRAME AS SOCIAL PROOF + SET EXPECTATIONS:

"Great question! The line is long for a reason—everything is made fresh to order, and we do not rush quality. Right now the wait is about [X] minutes. Here is a tip: if you text [TRUCKNAME] to [number], you will get our schedule and can time your visit for when we are less busy. Most of our regulars wait less than 2 minutes. Want to wait it out, or should I give you the text info?"

13.17 "Do you offer military/student/senior discounts?"

YES + CAPTURE:

"Absolutely—we love supporting [group]. Show me your [ID/card] and I will take 10% off your order today. Can I also get you signed up for our text list? You will get exclusive discounts sent directly to your phone. No spam, just deals."

13.18 "I want to open a food truck. Can you give me advice?"

BRIEF HELP + LEAD:

"That is awesome! I love seeing new operators enter the industry. I get this question a lot, so I actually put together a guide. Give me your email or phone number and I will send you our starter checklist. It covers permits, equipment, menu development, and the biggest mistakes to avoid. What is the best way to reach you?"

13.19 "Your competitor says they are better."

RISE ABOVE:

"There are a lot of great food trucks in this city—that is what makes it a great food scene. I will let our food speak for itself. Here is what I suggest: try us both, compare honestly, and come back to whoever earned your business. If it is us, great. If it is them, no hard feelings. Fair enough?"

13.20 "I need a receipt for expense/business purposes."

YES + CORPORATE:

"Of course! I can email or text you a digital receipt right now. While I am doing that, do you ever need catering for your office? We do corporate lunches with individual packaging and itemized receipts. I would love to send you our corporate menu."

13.21 "Can I customize my order?"

YES WITHIN REASON:

"Absolutely—within reason. We can add, remove, or substitute most ingredients. Just keep in mind that heavy modifications might change the price or add a little time. What are you thinking? I will let you know if it works and if there is any extra cost."

13.22 "Why do your prices change by location/event?"

TRANSPARENT EXPLANATION:

"Great question—we believe in transparency. Event pricing includes higher booth fees, travel costs, and special permit expenses that we do not have at our regular spots. Our street pricing is our baseline. Event pricing reflects the true cost of serving at that specific location. We would rather explain the pricing than hide costs or cut quality. Does that make sense?"

13.23 "I want to franchise your concept."

QUALIFY + NURTURE:

"Wow—that is incredibly flattering. We are exploring expansion opportunities. Are you interested in franchising, licensing, or a partnership? I would love to have a longer conversation about your background, capital, and vision. Give me your contact info and our business development person will reach out this week. This could be the start of something great."

13.24 "I want to leave a review. Where should I post it?"

GUIDE + GRATITUDE:

"That means the world to us! Google reviews help the most for local discovery—just search for [Truck Name] on Google and click 'Write a Review.' Yelp and Instagram tags also help a ton. Thank you so much for taking the time. Here is a [small free item] as our way of saying thanks."

13.25 "Why should I order from you instead of [chain restaurant]?"

AUTHENTIC DIFFERENTIATION:

"You should not—if you want a standardized experience that is identical in every city. But if you want something made by a real person who knows your name, uses ingredients you can pronounce, and genuinely cares whether you enjoy your meal, that is why we exist. Chain restaurants are fine. We are better. Try us once and you will understand the difference."

13.26 "I want to book you for an event but I have a tight budget."

ACCOMMODATE + SCOPE:

"I totally understand—budgets are real. Let me ask: what is your budget and how many people do you need to feed? I might be able to design a menu that hits your number. We could do a limited menu, drop-off service instead of full service, or adjust portions. I would rather find a way to work with you than say no. What is your budget?"

13.27 "Your truck looks dirty/old."

OWN + COMMIT:

"Thank you for being honest—that is important feedback. We clean the interior kitchen to health department standards every single day. The exterior takes a beating from road conditions and weather. I will take care of that. I appreciate you telling me, and I hope the food quality shows you where our real priorities are. Can we earn your trust with an amazing meal?"

13.28 "I want a refund. This was not what I expected."

IMMEDIATE YES:

"I am so sorry. Absolutely—here is your refund, no questions asked. I do not want you to pay for something you did not enjoy. [If applicable: can you tell me what was off so we can fix it?] I hope you will give us another chance in the future. Your satisfaction matters more than one sale."

13.29 "Do you have nutrition information?"

HONEST + HELPFUL:

"We are working on official nutrition labels for all our items. In the meantime, I can tell you that our [item] has approximately [X] calories and [Y]g of protein. If you have specific dietary needs—low carb, high protein, gluten-free—just tell me your goals and I will point you to the best options. We are transparent about what goes into our food."

13.30 "Can I get a job here?"

PROFESSIONAL + PROCESS:

"We are always looking for great people! We hire through [method—referral, online application, in-person]. Our ideal team member is [quality], [quality], and [quality]. If that sounds like you, here is what to do: [specific next step]. We take care of our team with [benefits]. I look forward to potentially working together!"

Clozo Academy Proprietary Curriculum — The Food Truck Growth System