Free preview·Day 4 of 5 — read all 5 free, then join the waitlist for the rest.
Join waitlistDay 4
Module 1: Foundation & Baseline
The Real Problem
What gets measured gets managed. Flooring contractors who track weekly numbers grow faster than those who rely on gut feel. Today you build a simple dashboard that you will update every week for the next 90 days.
Today's Learning
The Weekly Dashboard
Track these 12 metrics every Monday morning. It should take 10 minutes if your systems are set up.
Lead Flow
- Total inbound inquiries (phone, form, walk-in, referral)
- Inquiries by source (Google, Facebook, referral, showroom, partner)
- Cost per lead by paid source
Sales 4. Consultations scheduled 5. Estimates delivered 6. Contracts signed 7. Close rate (contracts ÷ qualified inquiries)
Operations 8. Jobs completed 9. Average ticket value 10. Callback/warranty rate
Financial 11. Revenue booked (signed contracts) 12. Revenue collected
Target Benchmarks by Business Stage
| Metric | Startup (<$500K) | Growth ($500K–$2M) | Scaled ($2M+) |
|---|---|---|---|
| Close Rate | 25% | 35% | 45%+ |
| Avg Ticket | $4,000 | $6,500 | $8,500+ |
| Callback Rate | <5% | <3% | <2% |
| Leads/Week | 8–12 | 15–25 | 30–50+ |
Today's Action Steps
Step 1: Dashboard Setup (45 minutes)
Create a simple spreadsheet or use your CRM to build a weekly tracking dashboard with the 12 metrics above. Set it up to calculate week-over-week changes automatically.
Step 2: Baseline Capture (30 minutes)
Fill in your current numbers for each metric. If you do not have historical data, start tracking today and set your first target for 30 days out.
Step 3: Review Rhythm (5 minutes)
Block 30 minutes every Monday at 8:00 AM for dashboard review. Put it on your calendar now. This meeting with yourself is non-negotiable.
Day 4 Checklist
- Dashboard created with all 12 metrics
- Baseline numbers entered
- Monday morning review scheduled
- Targets set for Day 30 check-in
Clozo Academy Proprietary Curriculum — The Flooring Business Growth System