Complete Sales Scripts

Script 1.1: Sizing/Fit Consultation (Live Chat/Email)

Purpose: Help uncertain customers choose the right size, reducing returns and increasing conversion.

Opening:

"Hi [Name]! I'd love to help you find the perfect fit. To give you the most accurate recommendation, could you share:

1. Your height and usual weight

2. What size you typically wear at [reference brand like Zara/J.Crew]

3. How you prefer things to fit — fitted, relaxed, or oversized?

>

Based on your answers, I'll give you my personal recommendation plus our Fit Guarantee — if it doesn't fit perfectly, we'll exchange it free."

After customer responds:

"Perfect! Based on what you've shared, I'd recommend a [Size] in the [Product]. Here's why: [specific reason tied to their inputs].

>

Our fit model is [height/measurements] and wears a [Size] — so that should give you a great reference point.

>

And remember — our Fit Guarantee means zero risk. If it doesn't fit, we'll send you the right size and cover return shipping. You have nothing to lose!"

Script 1.2: Shipping Delay Response

Purpose: Retain customer trust when delivery is delayed.

Email:

"Hi [Name],

>

I want to personally reach out about your order #[Number]. I know you were expecting it by [Original Date], and I'm truly sorry it's running behind.

>

Here's what happened: [1-2 sentence explanation — be honest, not defensive].

>

Here's where it actually is: Your package is currently [location/status] and the updated delivery estimate is [New Date].

>

I've tracked it myself and I'll monitor it until it reaches you.

>

To make this right, I've added a $15 credit to your account for your next order — no expiration, no minimum.

>

If you need this item for a specific event and it won't arrive in time, reply to this email and I'll make it right — whether that's expedited shipping on a replacement, a full refund, or something else.

>

You trusting us with your wardrobe means everything. I'm here if you need anything.

>

[Name]"

Script 1.3: Return-to-Exchange Conversion

Purpose: Convert refund requests into exchanges (retains revenue).

Email:

"Hi [Name],

>

I'm sorry the [Product] didn't work out perfectly. I completely understand — buying clothes online can be tricky!

>

Before I process your return, I wanted to offer a couple of options that might save you time and get you something you'll love:

>

**Option 1 — Different Size/Color:** I can ship you a [Size/Color] today with expedited shipping, and you can return the original whenever it's convenient. No need to wait!

>

**Option 2 — Different Style:** If the fit wasn't quite right, I can recommend a similar style that might work better for you. Our [Alternative Product] has [specific difference] and customers love it.

>

**Option 3 — Store Credit + Bonus:** If you'd prefer to take your time deciding, I can issue store credit with an extra 10% bonus. So your $[Amount] becomes $[Amount + 10%].

>

If none of these work, no problem at all — I'll process your refund right away. Just reply and let me know what feels right!

>

[Name]"

Script 1.4: Angry Customer De-escalation

Purpose: Turn an angry customer into a loyal advocate.

Response framework:

"Hi [Name],

>

I hear you, and I'm truly sorry. [Specific acknowledgment of their exact issue — show you actually read their message].

>

You deserved better, and we let you down. Here's exactly what I'm going to do to make this right:

>

1. [Immediate action]

2. [Compensation]

3. [Prevention of future issue]

>

I'm also going to personally follow up with you in 48 hours to make sure everything is resolved to your satisfaction.

>

My direct email is [email] — you can reach me anytime. No automated responses. No passing you around. Just me.

>

Thank you for giving us the chance to fix this.

>

[Name]"

Script 1.5: VIP Customer Surprise & Delight

Purpose: Create memorable moments for high-value customers.

Email:

"Hi [Name],

>

I was looking at your account this morning and realized you've been with us for [timeframe] and [X] orders. You're genuinely one of our most valued customers.

>

So I picked something out for you. It's on its way to you right now — no order needed, no charge, just a thank you.

>

It's our [Product] in [Color]. I thought of you because [personalized reason — e.g., 'I noticed you love navy pieces and this is our best navy yet'].

>

You should receive it by [Date]. I really hope you love it.

>

Thank you for being part of our story.

>

[Founder Name]"

Script 1.6: Out-of-Stock Alternative Offer

Purpose: Save the sale when a customer's desired item is unavailable.

Email:

"Hi [Name],

>

Bad news: The [Product] in [Size/Color] just sold out. I know that's frustrating — I'm frustrated too!

>

Good news: I have three options for you:

>

**Option 1 — Pre-order:** We're restocking in [timeframe]. I can reserve one for you right now and ship it the moment it arrives. You'll be first in line.

>

**Option 2 — Similar style:** Our [Alternative Product] is very similar — same [fabric/fit], but with [specific difference]. It's actually become a customer favorite. I can ship it today with free expedited delivery.

>

**Option 3 — Alert me:** I can notify you the exact moment the [Product] is back in stock. You'll get first access before it goes live on the site.

>

Which option works best for you? Just reply and I'll make it happen.

>

[Name]"

Script 1.7: Review Request (Post-Purchase)

Purpose: Collect detailed, photo-rich reviews.

Email (14 days after delivery):

"Hi [Name],

>

Your [Product] has been with you for about two weeks now — I'm curious, how's it fitting in?

>

If you have a minute, I'd love your honest feedback. Not just a star rating — real feedback from a real person who actually wears it.

>

Specifically, I'd love to know:

- How's the fit? (True to size? Size up? Size down?)

- What do you love most about it?

- Where have you worn it?

- Any photo you'd be willing to share?

>

As a thank you, I'll add [50 loyalty points / $10 credit] to your account — whether you write a glowing review or tell us what needs improvement.

>

[Link to review]

>

Thank you for being part of our community.

>

[Name]"

Script 1.8: Wholesale/Retail Inquiry Response

Purpose: Handle B2B inquiries professionally.

Email:

"Hi [Name],

>

Thank you so much for your interest in carrying [Brand]! We're always excited about potential retail partnerships.

>

To help me understand if we're a good fit, could you share a bit more about your store?

>

1. Store name and location(s)

2. Current brands you carry (so I can understand your customer)

3. Your target customer demographic

4. Approximate monthly unit volume you're looking for

5. Whether you've purchased from us before (personal experience with the product matters!)

>

Our wholesale program typically offers:

- [X]% off MSRP for opening orders of [minimum]

- Net 30 payment terms for established retailers

- Free merchandising materials (lookbooks, hangers, signage)

- No minimum reorder after opening order

>

Once I hear back from you, I can send our full wholesale catalog and line sheet.

>

Looking forward to potentially working together!

>

[Name]"

Script 2.1: Cold DM to Micro-Influencer (Instagram)

Purpose: Initiate contact with a micro-influencer for gifting or paid partnership.

DM:

"Hi [Name]! I've been following your content for a while and I love how you style [specific thing — e.g., 'minimalist workwear with a twist']. Your recent post about [specific post topic] really resonated with me.

>

I'm [Name], founder of [Brand]. We create [product category] for [customer description], and I genuinely think our pieces would fit your aesthetic perfectly.

>

I'd love to send you a few pieces from our new collection — no obligation to post, just wanted you to try them out. If you love them as much as I think you will, maybe we can explore a partnership.

>

Interested? If so, what's your preferred size and shipping address?

>

[Name]"

Script 2.2: Follow-Up After Gifting (No Post)

Purpose: Gently follow up after sending a gift without being pushy.

Email/DM (10 days after delivery):

"Hi [Name],

>

Just wanted to check in — did your package from us arrive safely? I hope you had a chance to try on the [Product]!

>

Curious what you thought. No pressure at all on posting — I'm just genuinely interested in your honest feedback. Fit right? Fabric feel good? Your opinion matters to us.

>

And if it's not your thing, no worries whatsoever. Not everything works for everyone, and that's totally okay.

>

Either way, thanks for giving us a shot!

>

[Name]"

Script 2.3: Paid Partnership Proposal

Purpose: Formalize a paid partnership with an influencer.

Email:

"Hi [Name],

>

I loved the content you created with our pieces — [specific compliment about their post]. Your audience really engaged with it, and the feedback has been amazing.

>

I'd love to formalize a partnership for our upcoming [Collection Name] launch. Here's what I'm thinking:

>

**The Partnership:**

- [X] feed posts + [X] Stories + [X] Reels over [timeframe]

- Products: [List of items]

- Compensation: $[Amount] + 15% commission on sales via your unique code [CODE]

- Content rights: We'd love to repurpose your content in our ads with full credit

- Timeline: Content due [date], goes live [date]

>

**Creative direction:** I trust your aesthetic completely — no scripts, no forced messaging. Just wear it, style it your way, and share what you genuinely think. The only requirements are tagging @[brand] and using #[brandedhashtag].

>

Does this feel like a good fit? Happy to adjust the scope or discuss any questions.

>

[Name]"

Script 2.4: UGC Rights Request

Purpose: Secure rights to repurpose customer/influencer content.

DM:

"Hi [Name]!

>

We absolutely LOVE the photo/video you posted wearing our [Product]. Your [specific compliment — e.g., 'styling is so fresh and the way you showed the fit detail was perfect'].

>

Would you give us permission to feature it on our [Instagram/website/ads]? We'll always credit you as @[handle] and tag you prominently.

>

If you're open to it, just reply with #Yes[BrandName] and I'll make sure you're featured!

>

As a thank you, I'll send you a $20 credit for your next order.

>

[Name]"

Script 2.5: Affiliate Program Invitation

Purpose: Recruit customers or micro-influencers into an affiliate program.

Email:

"Hi [Name],

>

I've been watching your posts about [Brand] and I'm blown away by how authentically you share your experience. You're exactly the kind of person we want representing our brand.

>

I'd love to invite you to join our exclusive affiliate program. Here's how it works:

>

- You get a unique discount code: [NAME]15 (15% off for your followers)

- You earn 15% commission on every sale through your code

- Monthly payouts via PayPal

- Early access to new collections

- Free products for major launches

>

Your followers already trust your recommendations. Why not get paid for them?

>

Interested? I can send over the agreement and get you set up this week.

>

[Name]"

Script 3.1: Instagram Live Selling Event (60 Minutes)

Opening (0-5 min):

"Hey everyone! Welcome to our live shopping event! I'm [Name], founder of [Brand], and I'm SO excited to show you our [Collection Name] pieces in real life — on a real body, in real time.

>

Here's how this works: Everything I show you is shoppable right now. Tap the product tags at the bottom of your screen to add to cart. And here's the exciting part — everyone shopping live gets an exclusive 20% off with code LIVE20. This code expires when the live ends, so if you see something you love, grab it now.

>

Drop a comment and let me know where you're watching from! And tell me — what are you most excited to see?"

Product Spotlight (5-20 min):

"Okay, first up is our [Product Name]. This is our bestseller for a reason. I'm wearing a size [Size] — for reference, I'm [height] and usually wear a [Size] at [reference brand].

>

The fabric is [material] which means [benefit — e.g., 'it has stretch so you can actually sit down comfortably']. I'm going to stand up and show you how it moves. [Demonstrate].

>

See how it [specific detail]? That's the difference between our [Product] and the ones that cost twice as much. You're paying for the fabric, not the logo.

>

Tap the tag to shop — remember, LIVE20 for 20% off. We have [X] units in stock and once they're gone, they're not restocking until [date].

>

Questions about fit? Drop them in the comments — I'll answer live!"

Styling Segment (20-35 min):

"Now let me show you how to style this three different ways. Most people think [Product] is only for [occasion], but I'm going to prove you can wear it anywhere.

>

**Look 1 — [Occasion]:** Pair it with [items]. This is your [description] look.

**Look 2 — [Occasion]:** Add [item] and suddenly it's completely different.

**Look 3 — [Occasion]:** Throw on [item] and you're ready for [event].

>

One piece, three completely different vibes. That's what I call wardrobe value.

>

Vote in the comments — which look is your favorite? 1, 2, or 3?"

Urgency Close (35-55 min):

"Alright, we're in the final stretch! I just got a notification that our [Product] in [Size/Color] only has 5 units left. If you've been eyeing it, now is the moment.

>

Remember: LIVE20 expires when this live ends — in about [X] minutes. After that, these pieces go back to full price.

>

Let me do one final walkthrough of everything we've shown. [Quick recap with product tags].

>

Last call for questions! And if you're on the fence about something, here's my promise: Our Fit Guarantee means if it doesn't fit, we exchange it free. Zero risk."

Closing (55-60 min):

"Thank you SO much for spending this hour with me! It means everything that you'd choose to hang out with us on a [day].

>

If you shopped today — thank you, thank you, thank you. Your order will ship within 24 hours and you'll get tracking via email.

>

If you missed something, the replay will be up for 24 hours but the LIVE20 code expires when this ends — so screenshot what you want and check out now!

>

Our next live is [date] and we'll be showing [teaser]. Mark your calendar!

>

Love you all. Mean it. [Name] out!"

Script 3.2: TikTok Live Selling (30 Minutes)

Opening:

"Okay besties, we're live and I've got ALL the new drops in front of me. Everything I'm about to show you is linked in the shop below this video. Tap the shopping bag — yes, that little icon — and add to cart without leaving TikTok.

>

First 10 people to buy something get a free [gift item] added to their order. I'm watching the orders come in real time. Go!"

Product showcase (per product, 3-5 min each):

"This is the [Product]. Don't let the [price] scare you — here's why it's worth it. [Show fabric detail]. Feel that? That's [material] which costs 3x what fast fashion uses.

>

I'm a size [Size], this is a size [Size] on me. [Show fit from multiple angles].

>

Tap the link, add to cart. We have [X] left. [Watch stock count]. Ooh, someone just bought the last [Size] in [Color]!"

Script 3.3: Flash Sale Live Event (15 Minutes)

High-urgency format:

"SURPRISE LIVE SALE! 15 minutes. 5 items. Up to 40% off. When they're gone, they're gone.

>

Item 1: [Product] — was $[Price], now $[Sale Price]. We have 20 units. [Show, describe, countdown].

>

18 left. 15 left. 10 left!

>

Item 2: [Product] — was $[Price], now $[Sale Price].

>

[Continue rapid-fire format]

>

Final item! Last chance for everything! Code FLASH40 at checkout. Sale ends when this live ends — 3 minutes!"

Script 4.1: Welcome Series Email #2 (Brand Story)

Subject: "Why I started this brand (it's personal)"

Body:

"[Name],

>

Four years ago, I was standing in my closet full of clothes and nothing to wear.

>

Everything was either uncomfortable, poorly made, or required dry cleaning I never had time for. I had spent thousands on a wardrobe that didn't actually work for my life.

>

So I started sketching. Not because I'm a designer — I'm not. But because I knew exactly what was missing.

>

I wanted clothes that felt like pajamas but looked like a million bucks. That could go from a 9 AM meeting to dinner without a change. That didn't fall apart after three washes.

>

That's how [Brand] was born.

>

Every piece we make is designed around one question: 'Would I actually wear this on my hardest day?'

>

If the answer isn't a hell yes, it doesn't make the collection.

>

Thanks for being here. It means more than you know.

>

[Founder Name]

>

P.S. — If you want to see the full collection, [click here]. And if you have questions about anything, just reply to this email. I read every single one."

Script 4.2: Cart Abandonment Email #2 (Social Proof)

Subject: "12,000 women bought this last month"

Body:

"[Name],

>

You left something beautiful in your cart — our [Product].

>

I get it. Buying clothes online feels risky. What if it doesn't fit? What if the fabric feels cheap? What if it looks nothing like the photo?

>

Here's what 12,000 women who bought this last month want you to know:

>

⭐⭐⭐⭐⭐ 'I was skeptical because I've been burned so many times. This exceeded every expectation. The fabric is unreal.' — Jennifer, Size M

>

⭐⭐⭐⭐⭐ 'Finally — a [product category] that fits my [body type] without gapping/pulling/sizing issues. Ordering two more colors.' — Michelle, Size L

>

⭐⭐⭐⭐⭐ 'My coworkers asked where I got this three times on the first day. That never happens.' — Sarah, Size S

>

And here's our promise: If you don't love it, we'll make it right. Free exchanges. Free returns. No questions, no hassle.

>

[Complete My Order — Link]

>

Your cart expires in 24 hours. After that, you'll have to start over — and I can't promise your size will still be available.

>

[Brand Team]"

Script 4.3: Win-Back Email (90 Days Lapsed)

Subject: "We saved this for you — 15% off your next order"

Body:

"[Name],

>

It's been a while — 90 days, actually. We noticed you haven't shopped with us recently, and I wanted to reach out personally.

>

Did we do something wrong? Was it a fit issue? A quality concern? Or has life just been busy?

>

Whatever it is, I want to make it right. Here's 15% off your next order — no minimum, no restrictions, just a genuine thank-you-for-being-a-customer discount.

>

Code: COMEBACK15

>

Valid for 10 days.

>

Since you last shopped, we've launched [new thing 1] and [new thing 2]. And our fit quiz — which 40,000 people have now used — might help you find something even better than before.

>

We'd love to have you back. But if our brand no longer serves you, I completely understand. Just know we're here when you need us.

>

[Founder Name]"

Script 4.4: Post-Purchase Cross-Sell Email

Subject: "The perfect partner for your [Product]"

Body:

"[Name],

>

How are you loving your [Product]? I hope it's become a staple in your wardrobe!

>

I wanted to share something: The piece our customers most often buy after the [Product] is the [Cross-sell Product].

>

Here's why they pair so well:

- [Reason 1: e.g., 'Same fabric, so they feel cohesive']

- [Reason 2: e.g., 'Designed to be styled together']

- [Reason 3: e.g., 'Complete the look without thinking']

>

[Photo of both styled together]

>

As a thank you for being a customer, add the [Cross-sell Product] to your order and get 15% off the pair.

>

Code: COMPLETE15

>

[Shop the Pair — Link]

>

Valid for 7 days. After that, the code expires and you'll pay full price.

>

Questions about fit or styling? Reply to this email — our team responds within 4 hours.

>

[Brand Team]"

Script 5.1: "It's Too Expensive"

Response:

"I completely understand — $[Price] is a real investment. Let me break down what you're actually paying for:

>

The fabric alone costs us $[X] per meter — that's 4x what fast fashion uses. The construction uses [specific technique] which means this will last 3-5 years with normal wear, not 3-5 washes.

>

At $[Price] worn 100 times, that's $[Price/100] per wear. A $20 fast fashion piece worn 5 times before it falls apart is $4 per wear. Our piece is actually cheaper per wear — and looks better every time.

>

Plus, our Fit Guarantee means zero risk. If it doesn't work for you, we exchange or refund. No questions.

>

Want to think about it? I get it. Just know we only produced [X] units and [Y] have already sold."

Script 5.2: "I'm Not Sure About My Size"

Response:

"Totally normal — sizing anxiety is the #1 reason people hesitate to buy clothes online. Here's how we solve it:

>

1. **Take our 30-second sizing quiz** — [link]. It asks 5 questions and recommends your size with 98% accuracy.

2. **Check our model measurements** — Our model is [height/weight] and wears a [Size]. Compare to your own measurements.

3. **Read fit reviews** — Filter reviews by customers with your body type.

4. **Our Fit Guarantee** — If our recommendation doesn't fit, we'll send you the right size free and cover return shipping. You can even keep both for 14 days to decide.

>

Seriously — zero risk. The only thing you risk is missing out if your size sells out."

Script 5.3: "I've Never Heard of Your Brand"

Response:

"That's fair — we're not Zara! We're an independent brand, which is actually exactly why our customers love us.

>

Here's what makes us different:

- We design everything in-house — no generic wholesale pieces

- We produce in small batches — limited quantities, less waste

- Our customer reviews speak for themselves: [X] reviews, [Y] star average

- We've been featured in [Publication 1] and [Publication 2]

- [X] customers have purchased from us in the last 12 months

>

And because you're new here — welcome! Use code NEW15 for 15% off your first order. Think of it as a 'nice to meet you' gift.

>

[Shop Now — Link]"

Script 5.4: "I Need to Think About It"

Response:

"Absolutely — big decisions deserve thought! Here's what might help:

>

**If you're thinking about the price:** Remember, code [CODE] expires in [timeframe]. After that, it's back to full price.

>

**If you're thinking about the fit:** Our Fit Guarantee means you can try it risk-free. But your size — [Size] — has [X] units left and has been selling [Y] per day.

>

**If you're comparing options:** I'd honestly rather you love something else than buy ours and feel unsure. That said, our [differentiator] is something you won't find at [competitor].

>

**Here's what I'll do:** I'll hold your cart for 24 hours with the discount locked in. No pressure — just so you don't lose the code if you decide yes.

>

Sound fair?"

Script 5.5: "I Had a Bad Experience with Online Fashion Before"

Response:

"I'm so sorry to hear that — a bad experience with another brand makes everyone hesitant. You deserve better.

>

Here's our promise to you:

- **Fit Guarantee:** If it doesn't fit, we exchange free — no return shipping cost to you

- **Quality Guarantee:** If anything is wrong with the construction or fabric, we'll replace it or refund — you choose

- **Photo Accuracy:** We show every product on multiple body types, in natural light, with no retouching. What you see is what you get.

- **Real Support:** Our customer service team responds in under 4 hours. Real humans, not bots.

- **Hassle-Free Returns:** If it's just not for you, return within 30 days. Prepaid label. No questions.

>

We've processed [X] orders and [Y]% of our customers come back to buy again. That doesn't happen if people are disappointed.

>

I'd love the chance to change your mind about online fashion. And if we don't? I'll make it right. That's a promise.

>

Ready to give us a shot? [Shop Now — Link]"

Clozo Academy Proprietary Curriculum

The Fashion E-commerce Growth System

Total: 15 scripts across 5 categories