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Join waitlistTemplate: Platform Positioning Statement
223 words · ~2 min read
Clozo Academy Premium | Fill-in-the-Blanks Template
The Positioning Formula
For [specific merchant type] who [primary job-to-be-done], [Platform Name] is the [category] that [key benefit]. Unlike [primary competitor], we [key differentiator] because [proof/reason to believe].
Worked Example
For B2B wholesalers who need to offer net terms and customer-specific pricing, TradeStack is the e-commerce platform that makes B2B selling as easy as B2C. Unlike Shopify, we handle complex B2B workflows natively because we were built exclusively for B2B from day one.
Your Turn
For _________________________________ who _______________________________,
[Platform Name] is the _________________ that __________________________.
Unlike _________________, we ____________________________________ because
__________________________________________________________.
Extended Positioning Framework
Tagline (10 words max)
__________________________________________________________
Value Proposition (25 words)
__________________________________________________________
__________________________________________________________
Positioning Pillars (3-4)
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________
Proof Points (2-3 per pillar)
Pillar 1: ________________________________
Proof: ________________________________
Proof: ________________________________
Pillar 2: ________________________________
Proof: ________________________________
Proof: ________________________________
Pillar 3: ________________________________
Proof: ________________________________
Proof: ________________________________
Competitive Alternatives
| Alternative | Their Strength | Their Weakness | Our Advantage |
|---|---|---|---|
| Option 1 | |||
| Option 2 | |||
| Option 3 | |||
| Do Nothing |
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