Quiz: Module 1 — Market Positioning & Merchant Persona Mapping

1.What are the five platform archetypes? 1. Hosted all-in-one, Open-source self-hosted, Headless commerce, Marketplace-specific tools, Vertical-specific platforms (CORRECT) 2. Enterprise, Mid-market, SMB, Micro, Hobbyist 3. SaaS, PaaS, IaaS, On-premise, Hybrid 4. Social commerce, Dropshipping, Wholesale, Retail, B2B

2.What is the Three-Axis Competitive Mapping framework? 1. Customization Freedom, Operational Simplicity, and Ecosystem Depth (CORRECT) 2. Users, Features, Revenue 3. Cost, Revenue, Profit 4. Price, Quality, Speed

3.What is a 'wedge strategy'? 1. A pricing discount to attract first customers 2. A narrow entry point that creates momentum before expanding to broader markets (CORRECT) 3. A viral marketing campaign 4. A feature that competitors cannot replicate

4.Which of the following is NOT one of the seven merchant archetypes? 1. Solo Creator 2. Digital Native Brand 3. B2B Wholesaler 4. Enterprise Marketplace Seller (CORRECT)

5.What is 'whitespace' in competitive positioning? 1. A marketing channel with no competition 2. A market coordinate where demand exists but platform supply is thin (CORRECT) 3. A geographic region with no platforms 4. A new technology not yet adopted

6.What is the primary purpose of the Merchant Value Matrix? 1. To design product features 2. To track competitor pricing 3. To prioritize segments by lifetime value and ease of service (CORRECT) 4. To calculate marketing budgets

7.What does JTBD stand for in persona development? 1. Jobs-to-be-Done (CORRECT) 2. Journey-to-Business-Delivery 3. Joint Technical Business Design 4. Just-in-Time Business Development

8.What is the most important factor in platform positioning? 1. Having the best design 2. Occupying a defensible position where demand exceeds supply (CORRECT) 3. Being the cheapest option 4. Having the most features

9.What is 'data gravity' in platform lock-in? 1. The volume of data stored 2. The tendency of data to attract more data 3. As merchants add more data, switching costs increase non-linearly (CORRECT) 4. The speed of data processing

10.Which platform archetype typically has the highest customization freedom? 1. Hosted All-in-One Platforms 2. Headless Commerce Engines (CORRECT) 3. Marketplace-Specific Tools 4. Vertical-Specific Platforms