Complete Sales Scripts

Script 1A: Opening and Rapport Building

You: "Good morning, thank you for calling [Center Name]. This is [Your Name]. How may I help you today?"

Parent: "Hi, I'm looking for child care for my [age] child. Do you have any openings?"

You: "I'm so glad you called! I'd love to help. Tell me a little about your little one. How old are they?"

Parent: "They're [age]."

You: "That's such a wonderful age. And what is your timeline for starting care?"

Parent: "I'm hoping for [month/start date]."

You: "Perfect. We have availability in that timeframe. Before I share the details, tell me—what matters most to you in a child care center?"

[Listen actively. Take notes.]

You: "Thank you for sharing that. Based on what you've told me, I think [Center Name] could be a wonderful fit for your family. Here's why..."

[Connect their priorities to your center's strengths.]

Script 1B: Price Question Response

Parent: "How much do you charge?"

You: "Our tuition for the [age group] program is $[amount] per month, and that includes everything—meals, snacks, enrichment activities, and our parent communication app with real-time updates. There are no hidden fees. Would it be helpful if I sent you a breakdown of everything included so you can compare apples to apples?"

Script 1C: Scheduling the Tour

You: "I'd love to show you our center in person. Tours take about 30 minutes, and you'll meet our teachers, see the classrooms, and get a feel for our community. We offer tours Tuesday through Thursday at 10:00 AM and 2:00 PM. Which works better—Tuesday at 10 or Thursday at 2?"

Parent: "Tuesday at 10 works."

You: "Wonderful! I'll put you down for Tuesday at 10:00 AM. During your tour, you'll meet [Teacher Name], who has been with us for [years] years. Please bring a photo ID for our security check-in. I'll send you a confirmation text. Is [phone number] the best number to reach you?"

Script 1D: Follow-Up Text (Within 15 Minutes)

"Hi [Parent Name], it was wonderful speaking with you about [Child] today. I have you scheduled for a tour on [Day] at [Time]. Our address is [Address]. Please bring a photo ID. If you need to reschedule, just reply to this text. We're so excited to meet you! — [Your Name], [Center Name]"

Script 2A: The Greeting (First 60 Seconds)

"[Parent Name], it is so wonderful to finally meet you. And [Child], you are even cuter than your photo! We've been looking forward to your visit. Let me show you why families love [Center Name]."

[Make eye contact. Smile. Offer handshake. Use their names at least twice.]

Script 2B: Classroom Introduction

"This is our [classroom name]. Right now the children are [describe activity]. Ms. [Teacher] has been our lead [age group] teacher for [years] years. She is absolutely wonderful with this age group."

[Turn to teacher] "Ms. [Teacher], this is [Parent Name] and [Child]. They're considering enrolling in our [program]."

[Teacher engages. Parent sees warmth and professionalism.]

Script 2C: The Close (Final 5 Minutes)

"[Parent Name], based on everything you've told me about what you're looking for, I genuinely believe [Center Name] would be a wonderful fit for [Child]. Our teachers are exceptional, our curriculum prepares children for kindergarten, and our community is warm and supportive. The next step is to complete the enrollment application and submit a $[amount] deposit, which secures your spot and applies to your first month's tuition. I'll email you the application tonight. Do you have any final questions before you go?"

Script 2D: Post-Tour Thank-You Text (Within 2 Hours)

"Hi [Parent Name], thank you so much for visiting [Center Name] today. It was wonderful to meet you and [Child]. I loved seeing [Child's] reaction to our [classroom/playground]. If you have any questions at all, please text or call me directly. I am here to help. — [Your Name]"

Script 3A: Value-Add Follow-Up (Day 2)

"Hi [Parent Name], I hope you and [Child] are doing well. I wanted to share a resource that I thought might be helpful as you think about your child care decision. [Attach resource: parent guide, developmental checklist, etc.] I know choosing child care is a big decision, and there is no rush. When you are ready, I am happy to answer any questions or schedule a second visit. — [Your Name]"

Script 3B: Social Proof Follow-Up (Day 4)

"Hi [Parent Name], I wanted to share a note we received last week from one of our current families. I thought it might give you a parent's perspective on what makes [Center Name] special. [Insert testimonial] If you would like to talk to any of our current families directly, just let me know. Several have offered to share their experience. — [Your Name]"

Script 3C: Urgency Follow-Up (Day 10)

"Hi [Parent Name], I wanted to give you a quick update on availability. Since you toured last week, one of the spots in our [classroom] program has been filled. We now have [X] spots remaining for a [month] start date. I know you are taking time to make the right decision for your family, and I respect that completely. I just want to make sure you have accurate information about timing. If you would like to move forward, the application and deposit can be submitted online at [link]. — [Your Name]"

Script 3D: Final Check-In (Day 14)

"Hi [Parent Name], I know life gets busy, and decisions about child care are important ones that should not be rushed. I wanted to reach out one more time to see if there is anything I can do to help with your decision. Whether you choose [Center Name] or another option, I genuinely want what is best for [Child] and your family. If you have any questions, would like a second tour, or just want to talk through your options, I am here. — [Your Name]"

Script 4A: "Your tuition is higher than we expected."

"I completely understand. Child care is a significant investment, and every family has to think carefully about their budget. What I would encourage you to consider is the total value, not just the monthly number. Our tuition includes all meals and snacks, our weekly enrichment program, the parent app with real-time updates, and all classroom supplies. When families add up what other centers charge separately for these items, they often find our all-inclusive pricing is actually competitive. More importantly, our teacher retention rate is 94%, which means your child builds lasting relationships with consistent caregivers. That stability has a value that is hard to put a price on. Would it help if I walked you through exactly what is included?"

Script 4B: "You are farther than we would like."

"I completely understand. The commute is a real factor in your daily life. Many of our families drive 12-15 minutes because they decided that the quality of care their child receives is worth those extra few minutes. One of our parents told me that the 10-minute drive became her favorite part of the day because her daughter uses that time to tell her everything she learned. We also have families who carpool from the same neighborhood. I would love for you to meet our teachers and see the classrooms. If you feel the same connection our current families feel, I think the drive will feel different. Would you like to schedule a tour this week?"

Script 4C: "We are not sure our child will adjust."

"That is such a valid concern, and it is actually the number one worry we hear from parents. The good news is that we have a structured transition plan designed specifically for this. We start with a 2-hour visit where you stay with your child and meet the teachers. Then a half-day. Then a full day by the end of the first week. Our teachers are trained to recognize signs of adjustment difficulty, and they will communicate with you daily during the transition. Most children begin showing comfort within 5-7 days. And if you are still concerned, our 30-day satisfaction guarantee means you have a full month to decide with confidence. Would you like me to walk you through exactly what the first week looks like?"

Script 4D: "We need to think about it and compare."

"Absolutely. This is one of the most important decisions you will make, and you should feel completely confident. Here is what I would suggest: as you visit other centers, ask them three specific questions. First, what is their teacher turnover rate? Second, do they offer a satisfaction guarantee during the first month? Third, can you see real-time updates of your child's day? These are the things our families tell us mattered most to them. When you are ready to talk further, I am here. And I will be transparent with you about our availability as you make your decision."

Script 4E: "We are not ready yet. Our need is 6 months away."

"That makes complete sense, and I am glad you are planning ahead. Here is what I want you to know: our September enrollment typically fills by June, and families on our early-interest list get first access to classroom placement and preferred start dates. There is no cost or commitment to join the list. I will send you our parent guide and add you to our monthly newsletter so you can get to know us over the next few months. When you are ready to tour, just let me know. Does that sound helpful?"

Script 4F: "We want a nanny for one-on-one attention."

"Nanny care can be wonderful, and for some families it is absolutely the right choice. What I would encourage you to consider is what your child gains in a high-quality center that is very difficult to replicate at home. Social development with peers, exposure to trained early educators who specialize in developmental milestones, structured curriculum designed by childhood development experts, and the social skills that come from navigating group dynamics. Our ratio in the toddler room is 1:5, which means your child still receives significant individual attention while gaining the benefits of peer interaction. Many of our families tried nanny care first and chose us because they wanted their child socially prepared for school."

Script 5A: The Assumptive Question

"[Parent Name], based on everything you have seen today, does [Center Name] feel like the right place for [Child]?"

Script 5B: The Soft Close

"I am so glad you feel that way, because I would love to have [Child] in our family. The next step is really straightforward. We can complete your enrollment application right now. It takes about 10 minutes. You submit the $[amount] deposit, which secures your spot and applies to your first month's tuition, and [Child's] place is reserved. Would you like to do that now?"

Script 5C: Partner Not Present

"Of course. What I can do is hold this spot for 24 hours while you talk to your partner. I will send you the application link, and if you submit it by tomorrow at [time], your spot is secure. After that, I will need to offer it to the next family on our waitlist. Does that work?"

Script 5D: Budget Check Needed

"I understand. What I can offer is a 48-hour hold on this spot while you confirm your budget. If you submit your deposit within 48 hours, the spot is yours. And remember, the deposit is fully refundable for 14 days, so you have time to feel completely confident."

Script 6A: Waitlist Welcome Email

"Thank you for your interest in [Center Name]. You have been placed on our waitlist for the [program] with an estimated start date of [month]. Our waitlist operates on a tiered system. Priority Placement families receive first access to open spots. You can advance your placement by [specific actions]. We update placements monthly. — [Director Name]"

Script 6B: Spot Offer Phone Call

"Hi [Parent Name], this is [Name] from [Center Name]. I have wonderful news—a spot has opened in our [classroom] program with a start date of [date]. As a priority deposit family, you have first right of refusal. I know this is an important decision, and I want to give you all the information you need. The spot is available now, and I need to know by [date/time] if you would like to secure it. Can I answer any questions for you right now?"

Script 6C: Waitlist Reactivation

"Hi [Parent Name], I was thinking about you and [Child] this week and realized it has been a while since we connected. I wanted to check in personally and see how things are going with your child care search. A lot has happened at [Center Name] since you first joined our waitlist. We have [new programs, improvements]. I would love to show you what is new. Are you still looking for care starting [month]?"

Script 7A: Re-Enrollment Launch

"It is time to secure [Child's] spot for next year! Your re-enrollment packet is attached. We are offering a $200 tuition credit for families who re-enroll by [date]. After that date, spots will be offered to waitlisted families. Re-enrolling takes just 2 minutes—return the signed form with your deposit, and [Child's] place is secured."

Script 7B: Personal Outreach to Non-Re-Enrollers

"Hi [Parent Name], I wanted to check in personally about next year. We have not received [Child's] re-enrollment form yet, and I want to make sure everything is okay. We would love to have [Child] back for another year. Is there anything I can answer for you? Any concerns about the program, the teachers, or the tuition?"

Script 7C: Final Reminder

"This is our final reminder about re-enrollment for next year. The deadline is [date], which is two weeks away. After that date, we will begin offering spots to families on our waitlist. If you plan to return, please submit your re-enrollment form as soon as possible to secure [Child's] place."

Script 8A: In-Person Referral Ask

"We are so excited to have your family join us. Many of our best families come from referrals. If you know any other families looking for child care, we would love to meet them."

Script 8B: Referral Email

"Hi [Parent Name], We are growing our [Center Name] family and wanted to reach out. If you know any families looking for quality child care, we would be grateful for the introduction. As a thank you, both your family and the referred family will receive a $200 tuition credit when they enroll. You can share this link: [referral link]. Thank you for being part of our community!"

Script 8C: Text Referral Request

"Hi [Parent Name]! If you know any families searching for child care, we have spots opening in our [program]. We'd love your recommendation! Both families get $200 credit when they enroll. [Link] Thanks!"

Script 9A: In-Person Review Request

"[Parent Name], I have loved getting to know your family, and it has been wonderful to see [Child] thrive here. If you have been happy with your experience so far, would you consider leaving us a review on Google? It takes just 2 minutes and helps other families find us. I can send you the link in a text right now."

Script 9B: Review Request Text

"Hi [Parent Name], thank you for trusting us with [Child]. If you are happy with your experience, would you take 2 minutes to leave us a review? It means the world to us and helps other families find [Center Name]. [Direct Google review link]. Thank you so much!"

Script 9C: Review Request Email

"Dear [Parent Name], We are so grateful that [Child] is part of the [Center Name] family. Your trust means everything to us. If you have been happy with your experience, would you consider leaving us a brief review on Google? It takes just 2 minutes. [Direct link]. Thank you for being part of our family. — [Director Name]"

Script 10A: Addressing a Parent Complaint

"[Parent Name], thank you for bringing this to my attention. I take your concern seriously, and I want you to know that I am looking into it right now. I will get back to you with more information and a plan by [specific time]. Your child's wellbeing and your family's experience are my top priorities."

Script 10B: Resolution Meeting

"Thank you for meeting with me today. I want to start by saying I hear you. What you experienced matters, and I am sorry that happened. Here is what I found in my investigation [share findings]. Here is what we are going to do [present plan]. Does this address your concern? Is there anything else you need from us?"

Script 10C: Family Who Chose Another Center

"Thank you so much for letting me know, [Parent Name]. I completely understand, and I genuinely wish you and [Child] the very best. If anything changes in the future, please know that our door is always open. And if you ever know another family looking for child care, we would be grateful for the recommendation. Take care!"

Script 10D: Price Increase Conversation

"I understand this increase is an adjustment for your family budget. This decision was not made lightly. We analyzed our costs carefully and kept the increase as modest as possible while ensuring we can continue to provide the quality of care your family expects. We value your family deeply, and we hope you will continue with us. If the increase creates a genuine hardship, I am happy to discuss payment plan options."

Script 10E: Late Pickup Policy Reminder

"Hi [Parent Name], I wanted to have a quick conversation about pick-up times. Our closing time is [time], and we have noticed several late pickups recently. I understand that life gets hectic, and traffic happens. At the same time, our teachers have families to get home to as well. Going forward, late pickups will incur a fee of $[amount] per [time period], as outlined in our parent handbook. I wanted to give you a heads-up so there are no surprises. Is there anything going on that we can help with?"

Script 10F: Teacher Performance Discussion

"Ms. [Teacher], I want to start by saying how much I value you as part of our team. I have noticed [specific behavior/performance issue] in the past [timeframe]. I want to understand what's going on from your perspective, and I want to work together on a plan to address this. Can you share your thoughts with me?"

Clozo Academy Proprietary Curriculum