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Start free trialTemplate: Competition Promotion Kit
544 words · ~3 min read
Clozo Academy Proprietary Curriculum
1. Save-the-Date Graphic (Instagram/Facebook)
Design: High-energy competition photo or action shot with bold text overlay
Text:
SAVE THE DATE
[Competition Name]
[Date] | [Box Name]
Divisions for EVERYONE
Rx | Scaled | Masters | First-Timers
Registration opens [Date]
[Box Logo]
2. Registration Announcement Email
Subject: "[Competition Name] registration is OPEN - Get your spot"
Body:
[Box Name] Family,
The competition you have been waiting for is here.
[Competition Name]
[Date]
[Box Name], [City]
WHAT: [Format - Individual/Team, number of WODs]
DIVISIONS: Rx Men, Rx Women, Scaled Men, Scaled Women, Masters 40+, First-Timer Friendly
PRICE: $30 members / $45 non-members (includes day-of drop-in)
SPECTATORS: FREE
PRIZES: Awards for top 3 in each division + Spirit Award + Raffle prizes
REGISTER: [Link]
This is not just for competitors. We need judges, volunteers, and spectators. Community events like this are what make [Box Name] special.
Questions? Reply to this email.
Coach [Name]
P.S. Registration closes [Date] or when divisions fill. Do not wait.
3. Weekly Promotion Posts (8-Week Countdown)
Week 8: Save the date + format announcement
Week 7: Division standards released + early bird reminder
Week 6: Registration opens + "first 10 registrants get [bonus]"
Week 5: Athlete spotlight - "[Name] competed last year and said..."
Week 4: Movement standards video + judge volunteer request
Week 3: "Registration is [X]% full" + "last chance for t-shirt"
Week 2: Heat schedule preview + logistics email + final registration push
Week 1: Day-of logistics + hype video + "see you there"
4. Day-Of Runbook
6:00 AM - Setup Team Arrives
Equipment staging
Registration table setup
Sound system test
Coffee/water station
7:30 AM - Staff Briefing
Role assignments
Schedule review
Safety protocols
Leaderboard system
8:00 AM - Check-In Opens
Athlete packet distribution (heat schedule, lane assignments)
T-shirt distribution
Waver confirmation
9:00 AM - First Heat Begins
Emcee welcome
National anthem (optional)
Judge briefing
Heat 1 starts
12:00 PM - Lunch Break (if applicable)
Food truck or catering
Vendor booths open
Raffle tickets on sale
3:00 PM - Final Heat
Last workouts
Score finalization
4:00 PM - Awards Ceremony
Top 3 each division
Spirit award
Raffle drawing
Group photo
Next competition announcement
5:00 PM - Breakdown
Equipment return
Facility reset
Volunteer thank-you
5. Post-Competition Follow-Up Email
Subject: "Thank you for making [Competition Name] amazing"
Body:
[Name],
Yesterday was incredible. [Number] athletes. [Number] spectators. [Number] PRs. Countless moments of community, courage, and celebration.
Thank you for being part of it.
Photos: [Link to Google Drive or Dropbox]
Results: [Link to leaderboard]
Video highlights: Coming [date] - follow us on Instagram for first look
If you competed, you should be proud. If you spectated or volunteered, you made it possible. If you referred a friend, thank you.
Next competition: [Date] - mark your calendar.
Coach [Name]
P.S. Non-members who competed: if you are looking for a gym home, we would love to have you. Reply to this email for a free week on us.
Clozo Academy Proprietary Curriculum. The CrossFit Boxes Growth System.