Day 4

Module 1: Foundation Reset — Your Numbers & Baseline

Today's Focus: Establish a specific, achievable revenue target with a clear path to hit it.

Vague goals produce vague results. "I want more concrete work this season" is a wish, not a target. Today you build a revenue target rooted in your actual numbers, your crew capacity, and your seasonality — then reverse-engineer exactly how to hit it.

The Revenue Target Formula

Your 90-day revenue target = (Number of Projects) × (Average Project Value)

You control both variables. Most contractors only focus on "getting more jobs." The real leverage is in increasing average project value while maintaining or growing job count.

Example Target Build:

• Current APV: $11,000
• Current monthly project volume: 5 jobs
• Current monthly revenue: $55,000
• 90-day baseline projection: $165,000

Optimized Target:

• Improved APV with upsells: $14,500 (31% increase)
• Improved monthly volume with better marketing: 7 jobs
• 90-day target revenue: $304,500

The difference between baseline and target — $139,500 — comes from systematic improvements in lead generation, pricing, and upselling that this curriculum teaches.

Capacity Reality Check

Before setting an aggressive target, audit your actual capacity:

• How many square feet can your crew pour per day?
• How many days are lost to weather, cure times, and scheduling gaps?
• What is the realistic project count given your current crew size?
• Do you need to add a crew, or optimize the one you have?

Today's Action Steps

Step 1: Write Your 90-Day Revenue Target Use this format: "In the next 90 days, [Company Name] will generate $______ in revenue by completing ______ projects at an average project value of $______."

Step 2: Break It Into Weekly Milestones Divide your 90-day target into 12 weekly milestones. Week 1 focus: leads and estimates. Week 4 focus: contracts signed. Week 8 focus: projects completed and invoiced.

Step 3: Identify the Biggest Lever Of the two variables (project count × APV), which has the most growth potential in the next 90 days? If you are lead-starved, project count is your lever. If you get plenty of estimates but price too low, APV is your lever.

Key Takeaway

A specific target with a specific plan beats a bigger target with no plan every time. Your 90-day number is not a wish — it is a commitment backed by daily actions.

Deliverable

Written 90-day revenue target with weekly milestones and identified growth lever.