Complete Sales Scripts

The Printing Business Growth System — Clozo Academy Proprietary Curriculum

Purpose: Qualify corporate prospects and understand their print needs

Duration: 30 minutes

Opening (2 minutes)

"Thanks for taking the time, [Name]. Here is how I would like to use our 30 minutes. First, I would love to learn about your current print operations, what is working, what is frustrating. Then I will share how we have helped similar companies, and we can both decide if a deeper conversation makes sense. Does that work for you?"

Current State Exploration (10 minutes)

About Their Business:

About Current Printing:

About Pain Points:

About Current Vendor:

Quantification (5 minutes)

Vision Building (5 minutes)

Your Brief Introduction (5 minutes)

"Based on what you have shared, here is how we might help. We specialize in [relevant capability]. We helped [similar client] reduce their print management time from 10 hours to under 1 hour per month. We did that through [specific solution]. Does that sound relevant to your situation?"

Next Steps (3 minutes)

"I would love to put together a brief proposal based on what we discussed. Would you be open to a 20-minute call next week where I can walk you through what that would look like?"

Purpose: Welcome new clients, set expectations, and identify expansion opportunities

"Hi [Name], this is [Your Name] from [Company]. I wanted to personally welcome you and make sure we deliver exactly what you need on this first order.

I have a few quick questions to make sure we get everything right:

Great. I want you to know that we will send you a proof within [timeframe], and you will have a dedicated contact, which is me, throughout this process. My direct number is [number].

One more thing: many of our clients in [industry] also order [related product]. I would be happy to include a sample with your delivery so you can see our quality on that as well. Would that be helpful?

Thank you for choosing [Company]. I will be in touch when your proof is ready."

Purpose: Move pending quotes toward a decision

"Hi [Name], this is [Your Name] from [Company]. I sent you a proposal for [project] on [date], and I wanted to check in and see if you have had a chance to review it.

[If yes] Great. Do you have any questions I can answer?

[If no concerns] Wonderful. To hit your [deadline/event], we would need to start production by [date]. I can reserve the production slot now with your approval. Would you like me to send over the order confirmation?

[If price concern] I understand budget is a consideration. Let me ask: is it the overall budget, or is there a specific part of the proposal we could adjust to make this work? We could look at [alternative option] which would bring the investment to [lower price] while still delivering [core outcome].

[If need to compare] Absolutely, that makes sense. When you are comparing, I recommend looking at three things beyond the bottom-line price: guaranteed turnaround times, proofing accuracy, and what happens if something needs to be reprinted. We score well on all three. Would it help if I sent you a comparison sheet?

[If not ready] No problem at all. When do you expect to make a decision? I will follow up then so you do not have to worry about it falling through the cracks.

Thanks, [Name]. I will [send confirmation/follow up on date/send comparison]. Talk soon."

Purpose: Confirm satisfaction, request reviews, and schedule reorders

"Hi [Name], this is [Your Name] from [Company]. I wanted to check in and make sure your [product] arrived and everything looks good.

[Listen to response]

[If satisfied] That is great to hear. I am glad we hit the mark. If you have a moment, I would love to ask: on a scale of 1 to 10, how would you rate the experience working with us?

[If 8-10] That is fantastic. Would you be willing to share that in a quick Google review? It takes about 60 seconds and helps other businesses find us. I can text you the link right now.

[If reorder applicable] One more thing: based on your quantity, you will probably need to reorder around [estimated date]. I will send you a reminder, but would it be helpful if I just put a note in my calendar to reach out then?

[If 7 or below] I appreciate your honesty. What would have made it a 10?

[Address concern]

Thank you for the feedback, [Name]. We will make sure [improvement] happens on your next order."

Purpose: Proactively reach out before clients run out of materials

"Hi [Name], this is [Your Name] from [Company]. I was looking at your account and noticed it has been about [timeframe] since your last [product] order.

Most of our clients in [industry] reorder every [typical frequency], so I wanted to check in before you run low.

Are you getting close to needing more [product]?

[If yes] Perfect timing. I can have a fresh batch ready in [turnaround time]. Would you like me to:

[If not yet] No problem at all. When do you think you will need more? I will put a note in my calendar to check in then so you never have to worry about running out.

[If something changed] I understand. Has anything changed with your business that I should know about? We have added some new capabilities since your last order, including [new service], which might be helpful.

Thanks, [Name]. I will [reorder/follow up/send info]. Have a great day."

Purpose: Re-engage dormant clients who have not ordered in 6+ months

"Hi [Name], this is [Your Name] from [Company]. I was looking through our client records and realized we have not worked with you in [timeframe]. I wanted to reach out personally and see how things are going.

[If they left for price] I understand price is important. I would love the chance to review your needs and see if we can find a solution that works for your budget. We have also streamlined some of our processes since you were last with us, which has helped us become more competitive.

[If they had a bad experience] I know we had some challenges in the past, and I want you to know we have made significant improvements to our [quality control/turnaround/communication process]. I would welcome the chance to earn back your trust with a small project.

[If they drifted away] Things get busy, and I know it is easy to fall into a routine with vendors. I wanted to remind you that we are here and we have added some new capabilities since we last worked together, including [new service].

Would you be open to a brief conversation about your current printing needs? No pressure, I just want to make sure you know we value your business.

[If not interested] I completely understand. If anything changes in the future, please know the door is always open. I will send you my contact info in case you need anything down the road.

Thanks for your time, [Name]. Take care."

Purpose: Structured review with enterprise accounts

Duration: 60-90 minutes

1. Opening and Relationship Check (5 minutes)

"Before we dive into the numbers, how are things going from your perspective? What is working well? What could be better?"

2. Performance Review (15 minutes)

Present:

3. Business Impact Analysis (15 minutes)

4. Upcoming Quarter Planning (20 minutes)

5. Goals and Action Items (10 minutes)

Set 2-3 measurable objectives with owners and due dates.

6. Closing (5 minutes)

"Thank you for the partnership. Here is what I am taking away from today [summarize action items]. I will have the meeting notes to you by [date]. See you in three months."

Subject: "Welcome to [Company], [Name] — Here is what happens next"

Hi [Name],

Welcome to [Company]. I am personally excited to work with you.

Here is what you can expect:

Your first order:

Quick tips:

Your portal (if applicable):

If you have any questions, reply to this email or call me directly at [phone]. I respond to all inquiries within 2 hours during business hours.

Looking forward to a great partnership.

[Your Name]

[Title]

[Company]

[Phone] | [Email]

P.S. Follow us on [LinkedIn/Instagram] for examples of our latest work.

Email 1: Quote Delivery (Day 0)

Subject: "Your printing proposal from [Company] — #[Number]"

Hi [Name],

Thank you for the opportunity to quote on [project]. I have attached a detailed proposal with three options based on our conversation.

I recommend the Professional package at $[amount] — it delivers the quality you need at the best value.

Timeline: Production begins upon approval. Standard delivery is [date].

Please let me know if you have any questions. I am here to help.

Best,

[Your Name]

Email 2: Receipt Confirmation (Day 1)

Subject: "Did you receive the proposal?"

Hi [Name],

I wanted to make sure you received the proposal I sent yesterday for [project]. Sometimes proposals end up in spam folders.

If you have any questions about the pricing, timeline, or specifications, I am happy to clarify anything.

Looking forward to working with you.

[Your Name]

Email 3: Value-Added Touch (Day 3)

Subject: "How [Similar Company] increased event leads 40%"

Hi [Name],

While you are considering the proposal, I thought you might find this relevant.

We recently helped [Similar Company] with their trade show materials. By upgrading from standard banners to a complete booth package, they increased booth traffic by 40% and generated 23 qualified leads.

Here is the case study: [link]

This is the kind of impact professional display materials can have. Let me know if you would like to discuss how we can achieve similar results for you.

[Your Name]

Email 4: Direct Question (Day 5)

Subject: "Quick question about your proposal"

Hi [Name],

I tried calling earlier but missed you.

Quick question: Are there any concerns about the proposal I can address? Sometimes prospects hesitate because of pricing, timeline, or specifications. Whatever it is, I am happy to work with you to find a solution.

Just reply to this email or call me at [number].

[Your Name]

Email 5: Alternative Offer (Day 7)

Subject: "An alternative option for you"

Hi [Name],

I know the full proposal might be more than you need right now. Here is an alternative:

Instead of the complete package, we could start with just [core item] at $[amount]. You get the essential materials now, and we can add the other items later when you are ready.

This gets you what you need for [upcoming event/deadline] without committing to the full project.

Would that work better for your current situation?

[Your Name]

Email 6: Urgency Touch (Day 10)

Subject: "Proposal expires in 20 days"

Hi [Name],

Just a friendly reminder that the proposal I sent expires on [date], which is 20 days away.

To hit your [deadline/event], we would need to start production by [start date].

No pressure at all — I just want to make sure timing works for you. If the project has been delayed or changed, let me know and I can update the proposal.

[Your Name]

Email 7: Break-Up (Day 14)

Subject: "Should I close your file?"

Hi [Name],

I have reached out a few times about the proposal for [project]. I have not heard back, which tells me one of three things:

If it is #1, I will close your file. No hard feelings, and I hope we can work together in the future.

If it is #2 or #3, just reply with "still interested" and I will follow up at a better time.

Either way, I appreciate the opportunity to quote. Best of luck with [Company].

[Your Name]

Subject: "New Service: Complete Direct Mail Campaigns from Design to Mailbox"

Hi [Name],

We are thrilled to announce that [Company] now offers complete direct mail campaign services.

Direct mail is one of the most effective marketing channels available, with response rates 10-30x higher than email. Now you can work with a single partner for your entire campaign:

We handle everything. You focus on responding to the leads.

Launch Special: First 5 clients receive 20% off their first campaign. Mention code MAIL20 when requesting a quote.

Common campaign sizes and all-in pricing:

Ready to discuss a campaign? Reply to this email or call [phone].

[Your Name]

Subject: "Introducing the [Company] Online Ordering Portal"

Hi [Name],

We are excited to announce our new online ordering portal, designed to make ordering your printed materials faster and easier than ever.

With our portal, you can:

To get started, visit [portal link] and create your account. As a thank you for trying the portal, use code PORTAL10 for 10% off your first online order.

We will also schedule a brief walkthrough to show you how everything works. Reply to this email or call us at [phone] to schedule.

Questions? We are here to help.

Best regards,

[Your Name]

Subject: "Time to reorder your [product]?"

Hi [Name],

I hope you are doing well. I was reviewing your account and noticed it has been [timeframe] since your last [product] order.

Most of our clients in [industry] reorder every [typical frequency]. If you are getting low, I can have a fresh batch ready in [turnaround time].

Would you like me to:

Just reply to this email or give me a call at [number].

Best regards,

[Your Name]

Subject: "We miss working with you, [Name]"

Hi [Name],

[Company] was one of our valued clients, and I noticed we have not heard from you in a while. I want to personally invite you back.

Here is what has changed since you last ordered:

As a welcome back, I would like to offer you [specific offer].

Call me directly at [number] or reply to this email. I would love to work with you again.

[Owner's signature]

[Your Name], [Title]

Subject: "Never think about printing again: Introducing the [Company] Monthly Program"

Hi [Name],

What if you never had to think about whether your marketing materials were stocked? What if your direct mail went out automatically every month? What if you had a design team on call without the overhead of hiring one?

Our Monthly Marketing Program handles everything:

Investment: $1,699/month (6-month commitment)

Compare that to the time your team spends managing vendors, approving designs, and coordinating mailings. Most clients find the program pays for itself in recovered time alone.

Would you be open to a 15-minute call where I can walk you through exactly how it works?

[Your Name]

Subject: "An update on our pricing — effective [date]"

Hi [Name],

After three years at our current pricing, we are adjusting our rates to reflect increased material and labor costs. The new pricing takes effect [date 60 days out].

What this means for you:

How to minimize the impact:

We value your partnership tremendously. This adjustment ensures we can continue delivering the quality, speed, and service you expect from [Company].

If you would like to discuss how to maintain your budget through bundling or a volume commitment, I would welcome a brief call.

Thank you for your continued trust.

[Your Name]

Subject: "Quick favor? A 60-second review would mean the world to us"

Hi [Name],

I hope your [product] is working out perfectly for you.

If you have 60 seconds, would you mind leaving us a quick review on Google? It helps other businesses in [city] find us and know what to expect.

[Leave a Review button/link]

Thank you so much for your support.

[Your Name]

P.S. If there is anything we could have done better, please let me know directly at [email]. I read every piece of feedback.

Template 1: General Outreach

"Hi [Name], I work with [industry] companies in [city] to simplify their print operations. Would love to connect and share some ideas."

Template 2: Referral-Based

"Hi [Name], [Mutual Connection] suggested we connect. I specialize in helping multi-location businesses maintain brand consistency across their printed materials. Would love to connect."

Template 3: Content/Value-Based

"Hi [Name], I noticed [Company] is growing in [city]. I shared a recent case study about how we helped a similar company reduce print management time by 80%. Would love to connect and share it with you."

Template 4: Event Follow-Up

"Hi [Name], great meeting you at [Event Name]. I enjoyed our conversation about [topic]. Would love to stay connected here."

Template 5: Post-Connection Follow-Up

"Thanks for connecting, [Name]. I work with commercial printing clients in [industry] who need brand-consistent materials across multiple locations. Curious: what is your biggest frustration with your current print setup? I hear different answers from every marketing director I talk to."

Proof Ready:

"Hi [Name], your proof for [product] is ready for review. Check your email or view here: [link]. Please approve by [time] to stay on schedule. — [Your Name], [Company]"

Order Complete:

"Hi [Name], your [product] is ready for pickup / has shipped. Tracking: [number]. Let me know when it arrives. — [Your Name]"

Quick Reorder:

"Hi [Name], running low on [product]? I can have a new batch ready by [date]. Reply YES to reorder the same specs. — [Your Name], [Company]"

Appointment Reminder:

"Hi [Name], confirming our call tomorrow at [time] to discuss [topic]. Talk then. — [Your Name], [Company]"

Review Request:

"Hi [Name], hope your [product] arrived perfectly. If you have a moment, a quick review here would mean a lot: [link]. Thanks! — [Your Name]"

"Your price is too high."

"I appreciate you sharing that. Help me understand — are you comparing it to your current vendor, or is there a specific budget you are working within?"

[After understanding]

"Our pricing reflects the included design support, guaranteed turnaround, and quality inspection. Many clients find that the total cost is actually lower when they factor in the time they save and the reprints they avoid."

"We are happy with our current vendor."

"That is great to hear. Happy relationships are valuable. If you do not mind me asking, what does your current vendor do best? And if you could change one thing about working with them, what would it be?"

"I need to get three quotes."

"Absolutely, that makes sense. When you are comparing quotes, I would suggest looking at three things beyond the bottom-line price: guaranteed turnaround times, proofing accuracy rates, and what happens when something goes wrong. We score well on all three."

"We handle printing in-house."

"In-house printing can work well for certain jobs. What types of materials do you handle internally? And what volume or complexity pushes work outside? Many companies with in-house capabilities send us their complex variable-data jobs and large format work."

"Your turnaround is too long."

"I understand timing is critical. Our standard turnaround for this job is [X] business days, which includes preflight, proofing, production, and quality inspection. We can accelerate to [Y]-day turnaround for a [Z]% surcharge. Would that work for your timeline?"

Discovery Call Follow-Up

"Hi [Name], this is [Your Name] from [Company]. I sent you an email last week about how we help [industry] companies save time on print management. I would love 10 minutes to learn about your current setup and share how we have helped similar companies. My number is [number]. I will also follow up by email. Thanks."

Quote Follow-Up

"Hi [Name], this is [Your Name] from [Company]. I sent you a proposal for [project] on [date] and wanted to make sure you received it. I am here to answer any questions. My number is [number]. Talk soon."

Reorder Reminder

"Hi [Name], this is [Your Name] from [Company]. I noticed it has been about [time] since your last [product] order. Just checking in to see if you need more. Give me a call at [number] or reply to the email I sent. Thanks."

Win-Back Attempt

"Hi [Name], this is [Your Name] from [Company]. We have not worked together in a while and I wanted to personally reach out. We have made some great improvements since then and I would love the chance to earn your business back. Call me at [number]. Thanks."

The Printing Business Growth System — Clozo Academy Proprietary Curriculum

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