Complete Sales Scripts

The Commercial Landscaping Growth System — Clozo Academy Proprietary Curriculum

Opening:

'Hi [Name], this is [Your Name] with [Company]. I specialize in landscape maintenance for commercial properties like [Property Name]. Do you have 30 seconds?'

Value Hook:

'I drove by your property recently and noticed [specific observation — irrigation issue, overgrown beds, etc.]. We work with [similar property type] and recently helped [similar client] reduce their landscaping complaints by 80% while actually lowering their annual cost. I would love to do a free assessment of your property and show you three specific improvements we could make in the first 30 days.'

Close:

'Would Tuesday or Thursday morning work for a brief 15-minute site visit? I am happy to work around your schedule.'

Connection Request:

'Hi [Name], I noticed your portfolio includes [Property Name] — I drive by regularly and admire the landscape design. I specialize in commercial property maintenance and would love to connect to share insights on [local market/topic].'

Message 1 (Day 1 — After Accept):

'Thanks for connecting, [Name]. I work with commercial property managers in [City] to reduce landscaping headaches through proactive service and transparent communication. No pitch — just here if you ever want to compare notes on property maintenance. Best, [Your Name]'

Message 2 (Day 5 — Value Share):

'Hi [Name], I came across this article on water conservation strategies for commercial properties and thought of you. Many of our clients have reduced irrigation costs 20-30% with these approaches. Happy to share more if helpful. [Link] Best, [Your Name]'

Message 3 (Day 10 — Soft Pitch):

'Hi [Name], I am doing complimentary property assessments this month for commercial properties in [Area]. No obligation — I will walk your grounds, identify any issues, and send you a brief report with recommendations. Would you be open to a 15-minute site visit next week? Best, [Your Name]'

Follow-Up 1 (No Response to Message 3):

'Hi [Name], following up on my offer for a complimentary property assessment. I am not trying to sell you anything — just offering a professional set of eyes on your grounds. If now is not the right time, I completely understand. I will check back in a few months. Best, [Your Name]'

Follow-Up 2 (3 Months Later):

'Hi [Name], hope you are doing well. Quick update — we just completed a landscape renovation for [Similar Property] that increased their curb appeal rating significantly. I would love to show you the before/after if you are open to it. No pressure, just thought you might find it relevant. Best, [Your Name]'

Upon Arrival:

'Thank you for taking the time to meet with me today, [Name]. I appreciate the opportunity to walk your property with you. My goal for the next 30 minutes is to understand your current situation, identify any concerns you have, and see if there are opportunities we might be able to help with. Before we start walking — what are the biggest frustrations you have with your current landscaping situation?'

During the Walk:

'I noticed [specific observation]. This is actually a common issue we see with [property type]. What we typically recommend is [solution]. Have you had issues with this in the past?'

Before Leaving:

'[Name], thank you for the walk-through. I noticed three things we could improve quickly: [Issue 1], [Issue 2], and [Issue 3]. I will prepare a detailed proposal with three service options and have it to you by [specific date]. Would it make sense to schedule a brief follow-up call to walk through it together?'

Opening:

'Thank you for the opportunity to propose on your property, [Name]. I have prepared three options based on what I observed during our site visit. Before I walk through them, I want to confirm — the three priorities you mentioned were [Priority 1], [Priority 2], and [Priority 3]. Is that still accurate?'

Presenting Tiers:

'Option 1 — Foundation: This covers the essential maintenance to keep your property professional and compliant. It includes [services] at $[price] per month.'

'Option 2 — Premier: This is our most popular option for properties like yours. It includes everything in Foundation plus [additional services]. The key difference is [specific benefit] — which directly addresses the [priority] you mentioned. This is $[price] per month.'

'Option 3 — Institutional: This is our white-glove package for properties where standards are non-negotiable. It adds [premium services] and includes [unique benefit]. This is $[price] per month.'

Transition to Close:

'Based on what you shared about your priorities, I believe Option 2 — Premier — would be the best fit. It gives you [specific benefit] at $[price] per month, which works out to about $[daily cost] per day to ensure your property never has a landscaping complaint. Does that align with what you were expecting?'

Opening (2 minutes):

'Thank you, President [Name] and board members, for the opportunity to present this evening. I know how much you care about [Community Name] — it is evident in the pride homeowners take in their properties. Landscaping is one of the most visible investments this community makes, and I want to show you how we can protect and enhance that investment.'

Property Assessment (5 minutes):

'I walked every common area in your community last week. Here is what I observed: [Specific issues with photos]. These issues are [causes]. What this means for homeowners is [impact on property values and community appearance].'

Our Approach (8 minutes):

'Here is how we would address each of these issues. First, [solution to Issue 1]. Second, [solution to Issue 2]. Third, [solution to Issue 3]. Our goal is simple: every entrance, every common area, every amenity space meets a consistent, high standard — 52 weeks per year.'

Investment (5 minutes):

'I have prepared three service levels for your consideration. Option 1 is $[price] per month and covers [services]. Option 2, which I recommend for a community of your size, is $[price] per month and includes [services]. Option 3 is $[price] per month and adds [premium services]. The annual assessment works out to approximately $[per-homeowner amount] per homeowner per month.'

References and Close (3 minutes):

'I have brought references from three HOA communities similar to yours. I would welcome the opportunity to arrange site visits so you can see our work firsthand. I am happy to answer any questions you have. Thank you for your time and consideration.'

First Contact (Email):

'Dear [Name],\n\nMy name is [Your Name], and I am the [Title] at [Company]. We provide professional landscape maintenance services for commercial and municipal properties throughout [Region].\n\nI am writing to introduce our company and request to be added to your vendor notification list for upcoming landscaping RFPs. We are fully licensed, insured, and bonded, and we currently maintain [number] commercial properties including [relevant municipal or institutional experience].\n\nI would welcome the opportunity to meet briefly to introduce our capabilities and learn more about your upcoming needs. Would you be available for a 15-minute call or meeting in the coming weeks?\n\nI have attached our capability statement for your review.\n\nBest regards,\n[Your Name]\n[Contact Information]'

Follow-Up (After Registration):

'Dear [Name],\n\nThank you for adding us to your vendor list. I wanted to follow up and offer a brief introduction to our company. We specialize in [specific municipal service areas] and have experience with [similar projects].\n\nI noticed [upcoming RFP or contract expiration] and would welcome the opportunity to discuss how we might be a good fit. Would a brief call next week work for your schedule?\n\nBest regards,\n[Your Name]'

'Your price is too high.'

'I appreciate you sharing that. Help me understand — are you comparing this to your current spend, or to other bids you have received? [Listen] Our pricing reflects our 24-hour response guarantee, dedicated account manager, and the fact that our clients average 10+ year relationships. The cheapest option often becomes the most expensive when you factor in callbacks, complaints, and early termination. Would it make sense to review exactly what is included at each price level?'

'We are happy with our current provider.'

'That is great — you should be happy. Most of our best clients were happy too. Our approach is different: proactive communication, monthly property reports, and quarterly enhancement recommendations. Would it be worth seeing what that looks like for your property? No obligation — just a free assessment you can compare.'

'We are under contract.'

'Understood. When does your current contract expire? I would love to send you our information 60 days before you go out to bid so you have a strong comparison point. Many property managers tell us they wish they had known about us before they renewed.'

'We need to get multiple bids.'

'Absolutely — that is good practice. I encourage it. Here is what I suggest: let us do our assessment first. Then when you go out to bid, you will have our detailed scope to share with other bidders. This ensures you are comparing apples to apples, which most bids do not.'

'The board decided to go with someone else.'

'I respect the board's decision. Would you mind sharing what factors were most important? I want to make sure I am positioning correctly for future opportunities. And if anything changes with the selected vendor, please keep us in mind — we would welcome another opportunity to serve your community.'

'Send me your information.'

'Absolutely. To make sure I send something relevant, can you tell me — what is your biggest landscaping frustration right now? I will make sure our proposal addresses it directly. Also, would a brief 10-minute call make sense so I can ask a few questions that will help me tailor this to your needs?'

The Assumptive Close:

'Great. If we start on the first of next month, I will have our account manager walk the property with you on the 28th to confirm the scope. Does morning or afternoon work better for your schedule?'

The Alternative Close:

'Would you prefer the 3-year agreement with the locked-in rate, or the annual agreement with the flexibility to adjust scope each year?'

The Trial Close:

'If we could address the irrigation issue and get the entrance beds looking professional within the first 30 days, would that meet your expectations?'

The Urgency Close:

'Our installation season books up quickly. If we want the renovation completed before your annual board meeting in May, we need to start by March 15th. Can we get the agreement in place this week?'

The Puppy Dog Close:

'Let us start with a 90-day trial. If you are not completely satisfied at the end of 90 days, you can cancel with 30 days notice. But I am confident you will see the difference within the first month.'

Opening:

'[Name], it has been a great year working together. Before we talk about next year, I want to review what we accomplished. [List 3-5 specific improvements: reduced complaints, enhanced areas, resolved issues, cost savings]. Your property looks significantly better today than it did a year ago, and I am proud of what our team has delivered.'

Address Any Concerns:

'Before I present next year's proposal, is there anything about this year's service that we could improve? I want to make sure we address any concerns head-on.'

Present Renewal:

'For next year, I am recommending we renew at the same scope of service with a 3% CPI adjustment, which brings the monthly investment to $[price]. I have also identified two enhancement opportunities that would make a significant impact: [Enhancement 1] at $[price] and [Enhancement 2] at $[price]. These are optional, but I believe they would [specific benefit].'

Multi-Year Option:

'I also want to offer a 3-year renewal option at $[price] per month with built-in 3% annual increases. This locks in your rate and guarantees priority scheduling. Many of our clients prefer this for budget predictability. What are your thoughts?'

Close:

'Can we get the renewal agreement signed today so we can start planning for spring? I will have the paperwork ready in 5 minutes.'

The Direct Ask (to Satisfied Clients):

'[Name], I have really enjoyed working with you and your property this year. I am wondering — do you know any other property managers or facility directors who might benefit from the same level of service we provide you? I would welcome an introduction. And as a thank you, we offer a $500 service credit for any referral that becomes a client. Is there anyone who comes to mind?'

The Email Version:

'Subject: A quick favor?\n\nHi [Name],\n\nI hope you have been happy with our service this year. I am looking to grow our client base with properties similar to yours — [property type] that values [key benefit they receive].\n\nDo you know any property managers or facility directors who might be a good fit? I would welcome an introduction, and as a thank you, we offer a $500 service credit for any referral that becomes a client.\n\nNo pressure at all — just thought I would ask since you have been such a pleasure to work with.\n\nBest,\n[Your Name]'

During Quarterly Walk-Through:

'[Name], as we walk through the property, I have noticed a few opportunities that could make a significant impact. First, the entrance beds are due for a refresh — the plantings are looking tired and some varieties are past their prime. For $[price], we could redesign and replant those beds with seasonal color that would make a much stronger first impression.\n\nSecond, the irrigation controller is running on an outdated schedule. For $[price], we could reprogram it and add soil moisture sensors that would save you an estimated $[amount] annually in water costs.\n\nI have prepared a formal proposal for both enhancements. Would you like me to send it over, or do you have questions I can answer now?'

The ROI Close:

'The entrance bed renovation is $[price], which works out to about $[daily cost] per day. Every tenant, every visitor, every prospective lease sees that entrance first. For less than the cost of a cup of coffee per day, you transform the first impression your property makes.'

Copyright © Clozo Academy Proprietary Curriculum — The Commercial Landscaping Growth System