Complete Sales Scripts

The Coding Bootcamp Growth System

These scripts guide admissions conversations from initial inquiry through enrollment confirmation. Each script is designed for consultative selling — guiding prospective students to the right decision through discovery, not pressure.

Channel: Phone or video call

Duration: 10-15 minutes

Objective: Build rapport, understand situation, and schedule a proper discovery conversation

Opening

"Hi [Name], this is [Your Name] from [Bootcamp]. Thanks so much for reaching out — I'm excited to learn more about what you're looking for. Before we dive in, can you tell me a little bit about what led you to explore a coding bootcamp?"

Discovery (5-7 minutes)

"That's really helpful context. Let me ask you a few questions to make sure I'm pointing you in the right direction:

Value Alignment

"Based on what you've shared, here's why I think our program could be a strong fit: [connect 2-3 specific program features to their stated goals]. But I want to be fully transparent — this program is intense, and it's not the right fit for everyone. The best next step is a longer conversation where we can really dig into whether this makes sense for your specific situation."

Next Step

"I'd love to schedule a 30-minute call where we can go deeper on your goals, walk through the program in detail, and answer any questions you have. I have time Thursday at 2pm or Friday at 10am — what works better for you?"

If They Want to Apply Immediately

"I appreciate your enthusiasm! Let me send you the application link right now. I also want to make sure we still get that 30-minute conversation on the calendar — the application is step one, but the conversation is where we make sure this is the right fit. Sound good?"

Channel: Video call (preferred) or phone

Duration: 30-45 minutes

Objective: Deeply understand the prospect's situation, build trust, and determine program fit

Opening (3 minutes)

"Thanks for making time today, [Name]. Before we talk about the program, I want to understand your situation. The better I understand where you are and where you want to go, the better I can help you figure out if this is the right path — even if that means recommending something else. Fair?"

Current Situation Exploration (7 minutes)

"Tell me about your current role. What does a typical day look like?"

[Listen actively. Take notes. Follow up on specifics.]

"What led you to start looking for alternatives? Was there a specific moment, or has this been building over time?"

[Listen for emotional triggers: financial stress, lack of growth, feeling undervalued, desire for remote work.]

"If nothing changes, where do you see yourself in 3 years?"

[This question creates urgency without you having to manufacture it.]

Goal Exploration (7 minutes)

"Let's flip to the positive. Paint me a picture of your ideal work situation. What are you doing? Where are you working? What does your life look like?"

[Listen for specificity. Vague answers suggest they haven't fully committed to the idea of change.]

"What salary range would make this transition worth the investment of time and money?"

[Anchor their expected outcome. You'll reference this number later when discussing tuition ROI.]

"Is remote work important to you? Flexibility? Specific company type?"

[This helps you tailor the program benefits to their priorities.]

Concern & Barrier Exploration (7 minutes)

"I want to be real with you — this is a big decision. What concerns do you have about enrolling in a bootcamp?"

[Common concerns: cost, time, capability, job market, family support. Address each with empathy.]

"On a scale of 1 to 10, how committed are you to making a career change happen?"

[If 7 or below: "What would need to change to get you to an 8 or 9?" If 8 or above: "What's driving that commitment?"]

"Who else is involved in this decision? Spouse? Parents? Partner?"

[Identify decision-makers who need to be included in the conversation.]

Program Alignment (7 minutes)

"Okay, let me share why I think our program aligns with what you've described — and also where it might not be the perfect fit."

[Connect specific program elements to their stated goals. Be honest about any mismatches.]

"Our [Program Name] is designed for someone in exactly your situation: [restate their background]. The curriculum focuses on [relevant technologies]. And our career services team specializes in placing people from [their current industry] into [their target role]."

"Here's what I'd expect for someone with your background: graduation in [timeframe], job search of approximately [X] months, and a starting salary in the [range] zone. Does that align with what you were hoping for?"

Next Steps (5 minutes)

"I'm recommending you for admission. Here's what happens next:

Our next cohort starts [date], and we have [X] seats remaining. Do you have any questions before I send you that application link?"

Context: Prospect has completed the discovery consultation but isn't ready to commit

Response

"Absolutely. This is a significant decision, and I want you to feel confident. Can I ask what specifically you're thinking through? Is it the financial side, the timing, or something else about the program itself?"

[Let them identify the real concern. Then address it specifically.]

If It's Financial

"Let's look at this as an investment, not a cost. You mentioned you're currently earning [salary]. Our graduates with similar backgrounds average [salary] in their first role. That's a [difference] annual increase. Even on our ISA option, you'd keep 90% of that increase. The question isn't whether you can afford [tuition]. It's whether you can afford to stay in your current income bracket."

"Let's walk through the financing options together. We have four ways to structure this, and one of them is designed for people in exactly your situation."

If It's Timing

"I understand. When you say timing, are you thinking about when the program starts, or more about when you're ready to make this change?"

[If program start:] "The next cohort after this one doesn't start until [date] — that's [X] months later. Which means [X] months longer until you're earning your new salary. What would need to happen between now and [date] for you to feel ready?"

[If personal readiness:] "What would make you feel confident this is the right time?"

If It's Program Fit

"I appreciate your honesty. Tell me what part of the program doesn't feel like the right fit."

[Listen carefully. If it's a real mismatch, acknowledge it. "You're right — if [concern] is your top priority, [alternative] might actually be a better fit. I can refer you to [resource]." If it's a misunderstanding, clarify.]

Close

"I don't want to pressure you. I do want to make sure you have all the information you need to make the right decision. Can we do this: take 48 hours to think it through. I'll send you [specific resources]. And let's schedule a quick 10-minute call for Thursday so I can answer any new questions. Does that work?"

Channel: Video call

Duration: 45 minutes

Objective: Assess fit and readiness while reinforcing value and building commitment

Opening (3 minutes)

"Great to see you again, [Name]. Today is a two-way conversation. I'm going to ask you some questions to assess your readiness for the program, and I want you to ask me anything that's on your mind. By the end, we should both have clarity on whether this is the right fit. Sound good?"

Motivation Assessment (5 minutes)

"When we spoke last, you shared that [restate their situation]. Since then, have you done anything to prepare or explore this path further?"

"Why do you want this specifically? Not 'a better job' — why coding? Why now?"

[Look for internal motivation (personal fulfillment, problem-solving love) vs. external (money, status). Both are valid, but internal motivation predicts completion better.]

Readiness Assessment (10 minutes)

"I'm going to give you a brief problem-solving exercise. There are no wrong answers — I'm looking at how you think, not what you know."

[Simple logic puzzle or pattern recognition exercise.]

"Walk me through your thinking on that."

[Listen for: structured thinking, persistence when stuck, willingness to ask questions.]

"How do you typically learn something new? Walk me through your process."

[Look for: resourcefulness, willingness to struggle, help-seeking behavior.]

"This program requires 60-80 hours per week for [duration]. What does your support system look like? How will you handle the intensity?"

[Look for: realistic planning, family support, backup plans.]

Q&A (10 minutes)

"What questions do you have for me?"

[Common questions to be prepared for:]

"What happens if I fall behind?"

"We have a structured support system. Every student has weekly 1-on-1s with their instructor. If you're struggling, we catch it early through our early warning system and provide additional tutoring, study groups, or pacing adjustments. We don't let students fall through cracks."

"How do you help with job placement?"

"Career services starts in week 4, not after graduation. Resume work, LinkedIn optimization, mock interviews, and employer introductions begin while you're still in the program. Our career coaches work with you until you place. Last cohort: 94% placed within 6 months."

"Can I really get hired without a CS degree?"

"73% of our graduates don't have CS degrees. Employers care about what you can build, not where you went to school. Your portfolio of projects is your credential."

The Close (7 minutes)

"Based on our conversation today, I'm confident you're a strong fit for this program. You have [specific strengths]. I'm recommending you for admission to the [Program Name] cohort starting [Date]."

"You'll receive your formal admissions offer within 24 hours with all the details: program specifics, financing options, and enrollment timeline. Our next step is to get on a quick call to walk through the offer and discuss any remaining questions. I have time tomorrow at 11am or 3pm — what works for you?"

"And one more thing — this cohort is filling faster than expected. We have [X] confirmed enrollments out of [Y] seats. I can't guarantee availability if you decide in a few weeks. I want to make sure you have a seat if you want it."

Channel: Video call

Duration: 20-30 minutes

Objective: Present the offer, review financing options, and secure the deposit

Opening (2 minutes)

"Congratulations again on your acceptance, [Name]. I'm excited to officially welcome you to the [Cohort Name] cohort. Today we're going to walk through your offer, discuss financing, and get you enrolled. Sound good?"

Offer Presentation (5 minutes)

"Here's what you're getting:

"Your enrollment deadline is [Date]. To secure your seat, the deposit is [Amount]. The balance can be structured several ways, which we'll discuss in a moment."

Financing Options Presentation (10 minutes)

Present in order from most accessible to most advantageous:

Option 1: Income Share Agreement

"Pay nothing upfront. After graduation, you pay [X]% of your income for [Y] months, but only once you're earning above [threshold]. The payment cap is [amount]. This is our most flexible option — we take the risk with you."

Option 2: Deferred Tuition

"Pay a [deposit amount] deposit to secure your seat. The balance of [amount] is due [upon placement / at graduation / by date]. This gives you time to get hired before the full payment is due."

Option 3: Upfront Payment

"Pay in full at enrollment and receive a [discount percentage] discount. Your total would be [discounted amount] instead of [full amount]. This is the best value if you have access to savings or financing."

Option 4: Third-Party Financing

"We partner with [ lender names ] who offer bootcamp loans with fixed monthly payments. Rates and terms vary based on credit. I can connect you directly with them if you'd like to explore this."

Objection Handling

"I need to talk to my partner/parents."

"Of course. This is a decision that affects people who care about you. Would it help if they joined our next call? I can walk them through the same information and answer their questions. When would work for all of you?"

"The deposit is more than I expected."

"I understand. The deposit serves two purposes: it secures your seat in a limited cohort, and it demonstrates your commitment to the program. That said, I want to find a way to make this work. Let's look at our financing options — several of them reduce or eliminate the upfront deposit requirement."

"I want to compare with [competitor]."

"Absolutely. You should compare. Here's what I'd look at if I were you: audited placement rates, average starting salaries, tuition model flexibility, and the job guarantee terms. I'm confident we compare well on all of those, but I want you to feel confident in your decision. What would help you feel ready to commit?"

The Ask (5 minutes)

"[Name], you've been accepted to a program that has placed 94% of graduates in tech roles with an average starting salary of [salary]. You're a strong fit. The next cohort starts [date]. The enrollment deadline is [date].

I'm going to send you the enrollment agreement and deposit link right now. Can we get your deposit in today to lock in your seat?"

[Pause. Wait for their answer.]

If They Commit

"Excellent! I'm so excited for you. You'll receive the enrollment agreement within the hour. Once that's signed and your deposit is processed, you'll get access to the pre-course materials and our student community. Welcome to the family."

If They Need More Time

"I understand. How much time do you need?"

[If 24-48 hours: "That's fine. I'll follow up with you [day] at [time]. Just so you know, we do have a waitlist forming, so I can't guarantee the seat beyond [date]."]

[If longer than 48 hours: "I want to be transparent — I can't hold your seat beyond [date] because other applicants are waiting. What would need to happen between now and [date] for you to feel confident enrolling?"]

Channel: Phone or video

Duration: 10-15 minutes

Objective: Address lingering questions and move toward enrollment

Opening

"Hi [Name], this is [Your Name]. I wanted to follow up on your admissions interview and see what questions have come up since we spoke. How are you feeling about everything?"

Discovery

"Have you had a chance to review the offer materials I sent?"

"Have you talked to [spouse/parent/involved person] about the decision?"

"On a scale of 1 to 10, how close are you to deciding to enroll?"

[If 7 or below: "What's holding you back? Let me see if I can help with that."]

[If 8 or above: "What do you need to feel 100% confident?"]

Push (Gentle)

"I want to make sure you have all the information you need. I also want to remind you that the enrollment deadline is [date] and we have [X] seats remaining with [Y] people on the waitlist. I don't want you to lose this opportunity because of timing."

"Is there anything I can clarify or provide that would help you make this decision?"

Close

"Can we get your deposit in by [specific date]? That secures your seat and gives you access to the pre-course materials. If something changes, your deposit is [refundable/partially refundable] until [date]."

Channel: Phone

Duration: 10 minutes

Objective: Reconnect with past inquiries who never applied

Opening

"Hi [Name], this is [Your Name] from [Bootcamp]. You inquired about our program a few months ago, and I wanted to check in. How are things going?"

Discovery

"When we last spoke, you were considering a career change into tech. Where are you with that now?"

[If still interested:] "That's great timing. We've had some exciting updates since you last looked at us: [new placement data, new program, new scholarship, new cohort date]. I'd love to catch you up and see if now makes more sense for you."

[If circumstances changed:] "I understand. Life happens. Just so you know, we have [upcoming cohort / new flexible option] that might work better with your current situation. Would it be worth a quick conversation?"

[If no longer interested:] "I appreciate you being upfront. No pressure at all. Can I ask what changed? Your feedback helps us improve. And if things change in the future, you'll always have my contact info."

Close

For interested prospects: "Let's schedule a proper call this week. I have [times]. What works for you?"

Channel: Video call

Duration: 20 minutes

Objective: Help the student select and secure the right tuition payment option

Opening

"Today we're going to figure out the best way to structure your tuition investment. My goal is to find an option that minimizes your financial stress while maximizing your career ROI. Let's start with your situation."

Financial Discovery

"Do you have savings set aside for this, or are you looking at financing options?"

"Have you looked into any loans or financing already?"

"What's your monthly budget for tuition payments? What can you realistically afford?"

"Is anyone helping with this investment — family, employer, scholarship?"

"What's more important to you: minimizing total cost, minimizing monthly payments, or minimizing upfront cash?"

Option Recommendation

Based on their answers, recommend the best fit:

[For savings-available students]: "If you can pay upfront, the discount saves you [amount]. That's the lowest total cost option."

[For payment-flexible students]: "The ISA aligns our incentives — we only succeed if you succeed. No payments until you're earning."

[For budget-conscious students]: "Deferred tuition lets you start with just the deposit. The balance comes after you're earning."

Next Steps

"I'll send you the paperwork for [selected option] today. Most students complete it within 15 minutes. Once that's processed, you're fully enrolled. Any questions about the terms?"

Context: End of a live or virtual info session

Duration: 5 minutes

Objective: Convert attendees into applicants

Closing Statement

"Thank you all for joining us tonight. Before you go, I want to leave you with three things:

If you're serious about a career change, the best time to start is now. Not because I'm pressuring you, but because every month you wait is a month you're not earning your new salary.

I'm going to put a link in the chat right now for two things: the application, and my calendar to schedule your consultation. Grab them both while you're motivated.

Thank you again. I look forward to talking with many of you individually."

Channel: Video call

Duration: 30 minutes

Objective: Introduce partnership program and secure a follow-up meeting with decision-makers

Opening

"Thanks for making time, [Name]. I know your time is valuable, so I'll be direct. [Bootcamp] produces [X] job-ready software developers per year, and I'm reaching out because I noticed [Company] has been hiring aggressively for [role type]. I'd love to explore whether a partnership could make your hiring faster, cheaper, and more predictable."

Discovery

"Can you tell me about your current biggest hiring challenge? What roles are hardest to fill?"

"What's your typical cost-per-hire and time-to-fill for junior developers?"

"Have you hired bootcamp graduates before? What was that experience like?"

"Are you actively looking at ways to diversify your technical team?"

Value Presentation

"Here's what our hiring partners typically see: time-to-fill drops from 60 days to under 20 days, cost-per-hire is 40-60% below agency recruiting, and our graduates have [X]% retention at 12 months. Plus, we handle the sourcing, screening, and initial interviews — you meet pre-qualified candidates who are ready to contribute."

"We have three partnership tiers depending on your hiring volume. Most companies start with our free Hiring Partner tier to test the quality, then upgrade as they see results."

Next Step

"I'd love to show you some graduate profiles that match your current openings and walk you through a partnership proposal customized for your needs. Do you have 30 minutes next Tuesday or Wednesday for a deeper conversation? I'd also suggest inviting [hiring manager/HR lead] — their input would be valuable."

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