Complete Sales Scripts

The Kids Activity Growth System — Clozo Academy Proprietary Curriculum

1.1 Front Desk Greeting (Trial Family Arrival)

"Hi there! You must be [Child Name]! Welcome to [Center Name] — we're so excited you're here today! I'm [Staff Name]. This is [Instructor Name], who will be [Child Name]'s instructor today. [Instructor Name] is one of our most popular teachers — the kids absolutely love [him/her].

Let me get you checked in. [Child Name], do you have any [gymnastics/dance/karate] experience, or is this your very first time? [Respond appropriately — if first time, say 'Perfect! We love first-timers. By the end of today, you'll have learned your very first real skill.']

Here's your name tag and our welcome packet for parents. The observation area is right through there — you can see the whole gym from those seats. We'll come get you right after class. Any questions before [Child Name] gets started?"

1.2 Instructor Child Welcome (First 3 Minutes)

"[Child Name], I'm so glad you're here! My name is [Instructor]. Today we're going to have a ton of fun, and I bet by the end of class you'll be able to do something you've never done before. Do you like [superhero jumps/spinning like a ballerina/ninja moves]? Great! That's exactly what we're working on today.

Let me introduce you to two friends — this is [Student 1] and [Student 2]. They've been coming for a while and they're really nice. Want to warm up with us?"

1.3 Post-Class Instructor Debrief (The Same-Day Close)

"[Parent Name], come here — I want to show you something. [Child Name], show your mom/dad that [skill] you learned today! [Child demonstrates].

[Parent Name], I have to tell you — [Child Name] was a pleasure to teach. [He/She] listened, tried hard, and picked up [skill] faster than most kids do in their first class. That's a great sign.

Here's what I noticed: [specific positive observation — 'great balance,' 'excellent focus,' 'natural athlete,' 'brave and willing to try']. Those are the qualities that help kids excel in our program.

I would love to have [Child Name] in my class. We have spots open on [Day] at [Time] and [Day] at [Time]. Which works better for your schedule?"

1.4 Same-Day Close — Enthusiastic Parent

"Fantastic! I'm so excited to have [Child Name] join us. Let's get you over to [Front Desk Staff] — [he/she] will get you all set up with our Jump-Start Pack. That includes your first month, registration, uniform, and starter kit at a special new-member price. [Walk them to front desk and hand off personally]."

1.5 Same-Day Close — "Need to Think About It"

"Totally understand — it's a family decision. Here's what I can do: our Jump-Start Pack is $159 today, and it includes your first month plus everything you need to get started. If you enroll by [specific time tomorrow], I'll honor that price and also add [bonus — extra class, private lesson, merchandise]. After that, the regular pricing applies.

Also, those class times I mentioned? They fill up fast. I can hold a spot for 24 hours while you decide — no obligation, no charge. Fair enough?"

1.6 Same-Day Close — Price Objection

"I hear you — budgets matter. Let me ask: what were you hoping to spend? [Listen]. Our Core program is $115 a month. That's about [calculate] per class. For context, that's less than most families spend on [piano lessons/tutoring/soccer leagues].

Plus, we have our 30-Day Love-It Guarantee. If [Child Name] doesn't absolutely love it after a month, we'll refund 100%. So there's no real risk.

The bigger question is: do you think [Child Name] enjoyed it today? [Yes] Then let's find a way to make it work. Would the [Day] class work for your schedule?"

1.7 Same-Day Close — Comparing Other Centers

"Smart! You should compare. Here's what I'd ask at the other places: Do they have a structured skill progression, or is every class the same? Do they track your child's individual progress? What is their instructor turnover like? [Child Name] deserves a place where [he/she] will be known by name and coached individually.

I'm confident that once you see the difference, you'll choose us. To make that easy, I'll hold a spot in my class for 48 hours — no charge, no commitment. Take your time, check out the other options, and come back to us. We'll be here."

2.1 New Inquiry Response

"Hi, this is [Name] from [Center Name]. Thank you so much for your interest! I'd love to help you find the perfect class for [Child Name]. Can I ask a few quick questions?

How old is [Child Name]? [Age] — perfect! We have a great [program] for [his/her] age.

Has [he/she] done [activity] before, or would this be [his/her] first time? [Experience level noted]

What days work best for your schedule? [Days noted]

We have a [Day] class at [Time] with [Instructor] that would be perfect. We also have [alternative]. Which sounds better?

Great! I can book [Child Name]'s trial class right now. It's just $[price] and includes [details]. I'll send you a confirmation email with everything you need. Is [email] the best address?

Perfect! We'll see you [Day] at [Time]. [Child Name] is going to have a blast. Any other questions I can answer?"

2.2 Follow-Up Call (Trial Attended, Didn't Enroll)

"Hi [Parent Name], this is [Name] from [Center Name]. I wanted to check in — [Child Name] came in for a trial class on [Day], and I wanted to see how you felt about it.

[Listen to response]

I'm so glad [he/she] enjoyed it! [Instructor Name] actually mentioned how well [Child Name] did. The class we talked about — [Day] at [Time] — still has [X] spots open. Are you ready to get [him/her] enrolled?

[If hesitation] I completely understand. To make it easier, I can waive the registration fee and give you [Child Name]'s first week as a bonus. That's a [$X] value. Should I reserve that spot?

[If still hesitant] No problem at all. Can I ask — is there a specific concern I can help with? [Address concern]. Would it help if [Child Name] tried one more class free?"

2.3 Exit Interview Call

"Hi [Parent Name], this is [Your Name] from [Center Name]. I saw that [Child Name]'s enrollment ended recently, and I wanted to call personally to check in. We really valued having your family with us, and your feedback matters to me — it helps us get better for other families. Do you have 3 minutes to chat?

How long had [Child Name] been with us? [Confirm]. That's a meaningful amount of time. In general, how was your experience while you were here?

What was the main factor that led to the decision to stop?

Was there anything that happened in the weeks or months before that gave you hesitation?

Are you planning to try something else for [Child Name], or just taking a break for now?

If we could address [the issue they mentioned], would you consider coming back in the future?

Thank you so much for being honest with me. Your feedback is genuinely helpful, and I'm going to [specific action]. If things change and you want to give us another try, just give me a call directly — I'd love to have [Child Name] back. Take care, [Parent Name]."

2.4 Win-Back Call

"Hi [Parent Name], it's [Owner] from [Center]. I wanted to call one more time because [Child] really was a special part of our community, and I hate that [he/she] isn't here anymore.

I know I emailed you a couple of weeks ago about the welcome-back offer. I wanted to personally invite [Child] to come try a class — on us, no pressure. If it feels right, great. If not, no hard feelings at all.

I have a spot in [Instructor Name]'s class on [Day] at [Time] — [he/she] was always one of [Child]'s favorite instructors. Can I reserve it for [him/her] this week?"

3.1 Progress Update (Monthly)

"Hi [Parent Name]! [Child Name]'s progress update for this month:

SKILLS MASTERED:

✓ [Skill 1]

✓ [Skill 2]

SKILLS IN PROGRESS:

→ [Skill 3] — getting close!

→ [Skill 4] — building [strength/conflexibility/confidence]

INSTRUCTOR NOTE:

'[Personalized note from instructor about effort, attitude, or specific improvement]'

NEXT EVALUATION: [Date]

NEXT LEVEL: [Level Name] — estimated [timeframe]

Questions? Just reply to this email!"

3.2 Re-Engagement (Missed Classes)

"Hi [Parent Name], we noticed [Child Name] missed [his/her] last two classes. Everything okay?

Life gets busy — we totally understand! If you need to switch class times, we have options:

• [Alternative day/time 1]

• [Alternative day/time 2]

If there's anything else going on, just reply and let us know. We're here to help!

[Instructor Name] says hi and hopes to see [Child Name] soon!"

3.3 Upgrade Conversation

"[Parent Name], I wanted to chat about [Child]. [He/She] has been doing really well — [specific observation]. I'm seeing [him/her] outgrowing the current class pace a bit.

I think [Child] would really benefit from [upgrade option]. It would mean [specific change]. The investment is [price difference] more per month, but I believe [he/she] is ready for it.

Would you like me to send you some information, or should we schedule a time for [Child] to try a [upgrade class] and see how it feels?"

3.4 Sibling Invitation

"Hi [Parent Name], [Child 1] is such a joy to have in class! We were wondering if [Sibling Name] might want to try a class too? This week, we're offering a FREE trial class for siblings of current students. [Sibling Name] can try [age-appropriate class] on [Day] at [Time] — the same time [Child 1] is in class, so it's one trip for you! No pressure, just fun. Want me to reserve a spot?"

4.1 Facebook Ad — Trial Class

Headline: "Is Your Child Getting Enough Active Play?"

Body: "Kids spend 7+ hours a day on screens. Our [program] builds strength, confidence, and focus — and kids LOVE it. Ages 3-12. First trial class: just $[price].

'[Testimonial quote from parent]'

[Number]+ happy families. [Number] years serving [City].

CTA: Book Trial Class"

4.2 Referral Request (In-Person)

"We're so proud of [Child]! Do you know any other families who would love to see their child up there? If you refer a friend and they enroll, you both save $25. Grab some referral cards on your way out!"

4.3 Review Request (Text)

"Hi [Parent Name]! [Owner] from [Center]. [Child] has been with us [X months] now — if you're happy with the experience, would you leave us a quick Google review? Takes 30 seconds and helps other families find us: [link]. Thank you!"

4.4 Camp Registration Push

"Summer is coming — and so is our [Theme] Camp! Weekly themes, certified instructors, and kids who beg to come back. Early-bird pricing saves you $50/week. Register at [link] or call [number]. Spots are limited and filling fast!"

4.5 Parents Night Out Promotion

"Friday night date night? YES. We've got the kids covered. Parents Night Out this Friday: 3 hours of themed fun, games, and activities for $[price]. Drop off at [time], pick up at [time]. Siblings welcome! Register at [link]."

5.1 Weekly Training Opener

"Thanks everyone for being here. 30 minutes — that's all, and then you're done. Today we're working on [topic]. This matters because [connect to student experience or business outcome]. Let's dive in."

5.2 Performance Feedback (Positive)

"[Name], I want to share something with you. Your class on [Day] was excellent — I noticed [specific behavior]. That is exactly the kind of teaching that makes families want to stay. Thank you for bringing that energy every day."

5.3 Performance Feedback (Constructive)

"[Name], can I share an observation? I noticed [specific behavior] during [situation]. I know you care about your students, so I want to suggest [alternative approach]. Let's practice it together this week. I'm here to support you."

5.4 Referral Ask to Staff

"We're growing and looking for great people. If you know someone who loves working with kids and has the energy our students deserve, send them our way. If we hire them, you get a $200 bonus after they've been here 90 days."

6.1 Party Booking Call

"Hi [Parent Name]! Thanks for your interest in a birthday party at [Center Name]. Let me tell you about our options...

[Describe Bronze, Silver, Gold in 30 seconds each]

Most families go with our Silver package — it includes [key features] and takes all the pressure off you. Which package sounds right for your celebration?

Great choice! A couple of add-ons most families love: [most popular add-on 1] and [most popular add-on 2]. Interested?

Your total would be $[amount]. I just need a 50% deposit to hold your date. Which card would you like to use?"

6.2 Party-to-Class Conversion (During Party)

"[Child Name], having fun today? [Yes!] You know what's even cooler than birthday parties? Our regular classes where you learn real [gymnastics/dance/karate] skills! Ask your parents about trying a free class — we have one with your name on it!"

6.3 Promotion Ceremony Script

"Next, we have [Student Name]! [Student] has been training with us for [X months] under Instructor [Name]. Today, [he/she] is being promoted from [Old Level] to [New Level]!

[Student] has mastered: [list 2-3 key skills]. [He/She] has shown [specific quality].

[Student], please demonstrate your [signature skill] for us. [Student performs — applause].

Congratulations, [Student Name]! You have earned your [New Symbol]!

Parents and friends, please welcome [Student] to [New Level Name]!"

7.1 "It's Too Expensive"

"I understand — budgets are real. Let me put this in perspective: $115 a month is about $26 a week, or $[X] per class. That's less than a family dinner out, and the benefits last a lifetime. Plus, our 30-Day Love-It Guarantee means there's zero risk. If it's not the right fit, you get a full refund. What feels like the bigger risk — trying it, or missing out on what [Child Name] could become?"

7.2 "We Don't Have Time"

"I hear that a lot from busy families. Here's what our most successful families do: they treat class like school — it's on the calendar, non-negotiable, twice a week. The kids get into a routine, parents build it into their schedule, and before long it feels weird NOT to come. We have [Day] and [Day] classes at [Time] — would either of those work?"

7.3 "My Child Is Too Shy"

"That's actually one of the best reasons to start. Some of our most confident students began as shy kids who barely said a word. Our instructors specialize in making every child feel comfortable — no pressure, no forcing, just gentle encouragement. Give us 3 classes. If [Child Name] isn't feeling more comfortable by then, we'll talk about it. Deal?"

7.4 "We'll Sign Up Next Month"

"I appreciate you thinking about it! Just so you know — our [Day/Time] class that would be perfect for [Child Name] only has [X] spots left. Once they're filled, the next opening would be [alternative time, potentially less convenient]. Can I hold a spot for you with no deposit? Just a soft reservation — you can confirm or cancel anytime before [date]."

7.5 "We Had a Bad Experience at Another Center"

"I'm sorry to hear that. Unfortunately, not all programs are created equal. Here's what makes us different: [specific differentiator 1], [specific differentiator 2], and our 30-Day Love-It Guarantee — if it's not a perfect fit, you get a full refund. We're not asking you to commit. We're asking you to give us one chance to show you what a great experience looks like. One trial class. Fair enough?"

Clozo Academy Proprietary Curriculum — The Kids Activity Growth System

Use these scripts as starting points. Customize the language to match your personality and your center's voice. The key is authenticity, enthusiasm, and genuine care for every child and family.