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Module 1 Quiz: Foundation Reset & Market Positioning
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Questions
- 1.What are the five dimensions of the catering business audit? **Options**: A. Revenue, Marketing, Staff, Food, Clients B. Sales, Costs, Marketing, Operations, Growth C. Revenue Clarity, Cost Control, Client Quality, Operational Systems, Market Position D. Budget, Menu, Staff, Venues, MarketingShort-answer questions aren't auto-graded yet.
- 2.What percentage of food cost is the target for profitable catering operations? **Options**: A. 15-20% B. 25-30% C. 35-40% D. 45-50%Short-answer questions aren't auto-graded yet.
- 3.Which behavioral economics principle describes ignoring negative information? **Options**: A. Loss Aversion B. The Ostrich Effect C. Confirmation Bias D. AnchoringShort-answer questions aren't auto-graded yet.
- 4.What is the ideal number of client avatars to create? **Options**: A. 1 avatar B. 3 distinct avatars C. 5 avatars D. 10 avatarsShort-answer questions aren't auto-graded yet.
- 5.What is the primary purpose of competitive intelligence? **Options**: A. Copy competitors B. Price match C. Understand positioning and identify gaps D. Find weaknesses to exploitShort-answer questions aren't auto-graded yet.
- 6.Which tool is recommended for CRM? **Options**: A. Excel B. HoneyBook C. Photoshop D. QuickBooksShort-answer questions aren't auto-graded yet.
- 7.What is the target gross margin for catering operations? **Options**: A. 45-55% B. 55-60% C. 65-72% D. 75-85%Short-answer questions aren't auto-graded yet.
- 8.What does the 'Blue Ocean Strategy' refer to? **Options**: A. Competing on price B. Finding uncontested market space C. Ocean-themed events D. Sustainable seafoodShort-answer questions aren't auto-graded yet.
- 9.What percentage of a catering company's revenue typically comes from the top 20% of events? **Options**: A. 50% B. 60% C. 70% D. 80% (Pareto Principle)Short-answer questions aren't auto-graded yet.
- 10.What is the primary revenue model for catering companies? **Options**: A. Flat fee per event B. Hourly service charges C. Per-head event contracts D. Commission-basedShort-answer questions aren't auto-graded yet.
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