Complete Sales Scripts

The Beauty E-commerce Growth System — Clozo Academy Proprietary Curriculum

Email 1: The Welcome (Immediate)

Subject: Welcome to [Brand] — your 15% off code is inside

Hi [First Name],

Welcome to the [Brand] family. I am [Founder Name], and I started this brand because [brief founder story — 1-2 sentences].

Your skin journey is personal, and I am honored you are letting us be part of it.

As a welcome gift, here is 15% off your first order:

Code: WELCOME15

[Shop Now — CTA Button]

Our bestselling [Hero Product] is where most people start. It is the product that [key benefit in one sentence].

If you are not sure what to try first, reply to this email and tell me about your skin. I read every response personally.

Warmly,

[Founder Name]

P.S. Your code expires in 7 days, but the results last much longer.

Email 2: The Story (Day 1)

Subject: Why I started this brand (it is personal)

Hi [First Name],

Before [Brand], I tried 37 different products to [solve skin concern]. Nothing worked. Everything either irritated my skin or delivered empty promises.

That is when I learned the truth: most skincare brands care more about marketing than formulation. They use the cheapest version of an ingredient, put it in pretty packaging, and charge a premium.

I started [Brand] to do the opposite.

We source our [key ingredient] from [origin]. We use [X]% concentration — the level clinical studies show actually works. We test every batch for purity and potency.

The result? A product that [specific outcome] for [specific customer type].

[Read Our Full Story — CTA]

Warmly,

[Founder Name]

Email 3: The Education (Day 2)

Subject: The ingredient most people get wrong

Hi [First Name],

Not all [ingredient] is created equal. Let me explain why this matters for your skin.

Most brands use [cheap form of ingredient] because it costs 60% less than [premium form]. The problem? [Explain why the cheap form is inferior — does not penetrate, oxidizes quickly, causes irritation].

We use [premium form] at [X]% concentration, formulated at pH [X] for optimal penetration.

Here is what that means for you:

This is the difference between a product that works and a product that just smells nice.

[Learn More About Our Formula — CTA]

To your best skin,

[Founder Name]

Email 4: The Social Proof (Day 3)

Subject: Before and after: real customers, real results

Hi [First Name],

I can tell you about our products all day. But I would rather let our customers do the talking.

"[Customer testimonial — specific, emotional, mention timeframe]" — [Customer Name], [Age], [Skin Type]

"[Customer testimonial — mention specific result and product]" — [Customer Name], [Age]

"[Customer testimonial — mention surprise at how well it worked]" — [Customer Name]

These are real people with real skin concerns who found real solutions.

[See More Reviews — CTA]

Still have questions? Hit reply. I am here.

[Founder Name]

Email 5: The Routine (Day 5)

Subject: The 3-product routine that changes everything

Hi [First Name],

The biggest mistake in skincare? Using too many products.

Your skin does not need a 12-step routine. It needs 3 products that work together:

Step 1: Cleanse — [Cleanser Name]

Removes dirt, oil, and makeup without stripping your skin barrier.

Step 2: Treat — [Serum Name]

Our hero product. [One-line benefit statement].

Step 3: Protect — [Moisturizer/SPF Name]

Locks in hydration and shields from environmental damage.

Together, these three products address [X]% of common skin concerns. No confusion. No overwhelm. Just results.

[Shop the Complete Routine — Save 20% — CTA]

[Founder Name]

Email 6: The Urgency (Day 7)

Subject: Your 15% code expires tonight

Hi [First Name],

Quick reminder: your welcome code WELCOME15 expires at midnight tonight.

If you have been on the fence, here is what I will say: the best time to start taking care of your skin was yesterday. The second best time is today.

[Shop Now — Code WELCOME15 — CTA]

Not ready? No pressure. I will still be here with tips, education, and zero spam.

[Founder Name]

Email 1: The Reminder (1 hour)

Subject: You left something behind

Hi [First Name],

You were so close to treating your skin to something great.

Your cart:

[Product image and name]

[Price]

[Complete Your Order — CTA]

Questions about shipping, ingredients, or whether this is right for your skin? Reply to this email — I answer every one personally.

[Founder Name]

Email 2: The Incentive (24 hours)

Subject: Still thinking it over? Here is 10% off

Hi [First Name],

I get it. Trying a new skincare product is a commitment. You want to be sure it is right for you.

Here is what I can offer: 10% off your order + free shipping. No minimum.

Code: COMEBACK10

Plus, every order comes with our 60-day satisfaction guarantee. If you do not love it, we refund every penny. You keep the product.

[Complete Your Order — CTA]

What do you have to lose (except maybe a few fine lines)?

[Founder Name]

Response to Product Reaction/Allergy

Hi [Customer Name],

I am so sorry to hear your skin reacted to [Product Name]. That must have been frustrating and worrying, and I want to make this right immediately.

First: please discontinue use and apply a gentle, fragrance-free moisturizer. If the reaction is severe, please consult a dermatologist.

I am processing a full refund right now — no need to return the product. You should see it within 3-5 business days.

To help us improve: can you tell me what other products you were using at the time? Sometimes reactions occur when certain ingredients are combined.

I would also love to recommend [Alternative Product] — it is formulated specifically for sensitive skin and contains [gentle ingredient].

Again, I am truly sorry this happened. Your trust means everything to us.

[Customer Service Name]

[Brand] Customer Care

Response to Product Did Not Work

Hi [Customer Name],

Thank you for giving [Product Name] a try, and I am sorry it did not deliver the results you were hoping for.

Skincare is deeply personal, and no single product works for everyone. That is exactly why we offer our 60-day satisfaction guarantee.

I have processed a full refund for you — no return necessary. You should see it within 3-5 business days.

If you are open to it, I would love to suggest [Alternative Product]. It takes a different approach to [skin concern] using [different mechanism], and many customers who did not respond to [Product Name] have had great results with it.

Your skin journey is not over. It just needs a different path.

[Customer Service Name]

Response to Shipping Delay

Hi [Customer Name],

I want to give you a heads up: your order is running [X] days behind our usual delivery timeframe due to [reason — be honest].

Your new estimated delivery date is [Date].

I know waiting is frustrating, especially when you are excited to try something new. To make up for the delay, I have added a [free sample/credit/discount] to your account.

Code: SORRY10 — 10% off your next order

You can track your package here: [Tracking Link]

Thank you for your patience. We are working hard to get your order to you as quickly as possible.

[Customer Service Name]

Initial Outreach DM (Micro-Influencer)

Hi [Influencer Name],

I have been following your content for a while and I am consistently impressed by how thoughtfully you approach skincare — especially your recent series on [specific topic]. Your honesty about [specific detail] really resonated with me.

I am [Founder Name], the founder of [Brand]. We create [brief product description] specifically for [target customer].

I would love to send you our [Product/Set] to try — no obligation to post, just genuinely think it would resonate with your approach to skincare. If you love it, we have an affiliate program that pays [X]% on every sale.

Would you be open to me sending a package your way?

[Founder Name]

[Brand]

Follow-Up (No Response After 5 Days)

Hi [Influencer Name],

Quick follow-up on my message from last week. I know your inbox is probably overflowing, so no worries if this is not the right time.

I am still excited to get [Product] into your hands if you are interested. I have included a few more details about the brand and the product here: [Link to one-sheet]

If it is not a fit right now, I completely understand. Keep creating the amazing content you do.

[Founder Name]

UGC Rights Request

Hi [Influencer Name],

Thank you so much for the amazing content you created featuring [Product]. Your video/post genuinely captured what makes this product special, and the engagement from your audience has been incredible.

I wanted to ask: would you be open to granting us usage rights for the content across our marketing channels (paid ads, organic social, website) for 12 months?

In exchange, we would be happy to [offer: additional $200 payment / boost your affiliate commission to 20% / feature you on our official channels / send you our upcoming launch early].

This is completely optional — your original post stays exactly as is. We just think your content would help us reach more people who could benefit from [Product].

Let me know what you think!

[Founder Name]

Subscription Landing Page Copy

Headline: Never Run Out of Your Favorite Products Again

Subheadline: Subscribe and save 15% on every order, plus free shipping, exclusive perks, and complete flexibility.

Body:

Your skincare routine works because you are consistent. Your product supply should be consistent too.

With our subscription program, you get:

How It Works:

Social Proof:

"I have been subscribed for 8 months and my skin has never looked better. The consistency makes all the difference." — [Customer Name]

[Start Your Subscription — CTA]

Subscription Upsell (Post-Purchase)

Subject: Want to save 15% on every future order?

Hi [First Name],

Thank you for your order of [Product]. I wanted to offer you something exclusive:

Subscribe to automatic deliveries and save 15% on this product — forever.

Here is what you get as a subscriber:

Your first subscription shipment will arrive in [typical usage period] — right when you are running low.

[Subscribe and Save 15% — CTA]

You can pause, skip, or cancel anytime. This is about making your life easier, not locking you in.

[Founder Name]

Flash Sale

FLASH SALE: 30% off everything for the next 6 hours only. No code needed. Shop now: [Link]

Reply STOP to opt out.

Back in Stock

Hi from [Brand]. Your [Product Name] is back in stock. Claim yours before it sells out again: [Link]

Reply STOP to opt out.

Abandoned Cart

Hi [First Name]. You left [Product Name] in your cart. It is waiting for you + free shipping today: [Link]

Reply STOP to opt out.

Exclusive Drop

EXCLUSIVE: Our [Limited Edition Product] drops in 2 hours. Subscribers get early access. Shop first: [Link]

Reply STOP to opt out.

Shipping Notification

Good news, [First Name]. Your [Brand] order is out for delivery. Track it here: [Link]

Reply STOP to opt out.

Hero Product Page

Product Name: [Brand] Vitamin C Brightening Serum

Tagline: Visible radiance in 14 days. Clinically proven.

Price: $58.00

Key Benefits:

The Story:

We tested 14 different vitamin C derivatives before selecting pure L-ascorbic acid — the only form with extensive clinical backing. Sourced from a lab in Switzerland, stabilized with ferulic acid and vitamin E, formulated at pH 3.5 for maximum penetration without irritation.

How to Use:

Apply 3-4 drops to clean, dry skin every morning. Follow with moisturizer and SPF. Avoid layering with retinol in the same routine.

What to Expect:

What is Inside:

Reviews:

[Star rating] from [Number] reviews

[3 featured customer reviews with photos]

Guarantee:

60-day empty-bottle money-back guarantee. If you do not see results, we refund every penny.

[Add to Cart — CTA]

[Subscribe and Save 15% — Secondary CTA]

Meta Ad: Ingredient Story

Primary Text:

I stopped using vitamin C serum when I learned most brands use the cheapest derivative at concentrations too low to work. This is what actually works: 15% pure L-ascorbic acid at pH 3.5. Sourced from Switzerland. Stable formula that never turns brown. 14 days to visibly brighter skin.

Headline: The Vitamin C Serum That Actually Works

Description: 15% pure L-ascorbic acid. Clinically proven. 60-day guarantee.

CTA: Shop Now

Meta Ad: Before/After

Primary Text:

Day 1 vs. Day 60. Same lighting. No filter. One product changed everything. "I have tried everything for my dark spots. This is the only thing that worked." — Maria, 34

Headline: Visible Results in 60 Days

Description: 60-day money-back guarantee. 50,000+ happy customers.

CTA: Shop Now

TikTok Ad Script: Problem-Solution

[0-3 sec]: "The vitamin C serum you are using? It is probably worthless."

[3-10 sec]: "Most brands use ascorbyl glucoside — a cheap derivative that your skin cannot absorb. They put it in pretty packaging and charge $80."

[10-20 sec]: "We use 15% pure L-ascorbic acid — the only form with real clinical backing. Formulated at pH 3.5 so it actually penetrates."

[20-25 sec]: "Results in 14 days, or your money back. Every bottle. Every time."

[25-30 sec]: "Link in bio. First orders get 20% off."

TikTok Ad Script: Transformation

[0-3 sec]: "POV: You finally found a serum that does what it promises."

[3-8 sec]: [Show product application — satisfying texture shot]

[8-15 sec]: [Show before/after split screen with dates]

[15-22 sec]: "14 days. One product. Zero filters. This is what happens when you use the right ingredient at the right concentration."

[22-30 sec]: "Link in bio. 20% off your first order. 60-day guarantee — no questions asked."

Email Review Request (10 days post-delivery)

Subject: How is your skin feeling?

Hi [First Name],

It has been about 10 days since your [Product Name] arrived. I am hoping you are already starting to see some changes.

If you have a moment, I would love to hear about your experience. Your review helps other people with [skin concern] find the right product.

[Leave a Review — 60 seconds — CTA]

As a thank you, here is 10% off your next order: Code: REVIEW10

Whether your experience has been great, good, or not what you expected — I want to hear it. Every review helps us improve.

Thank you for being part of our community.

[Founder Name]

SMS Review Request

Hi [First Name]. How is your [Product] working for you? Leave a quick review and get 10% off your next order: [Link]

Reply STOP to opt out.

Retailer Pitch Email

Subject: [Brand] — [X]% sell-through rate in [Similar Retailer]

Dear [Buyer Name],

I am [Founder Name], founder of [Brand], a [brief description] brand that has generated [sales figure] in DTC revenue with [X]% month-over-month growth.

Our hero product, [Product Name], has a [X]% repurchase rate and a [star rating] from [number] reviews. Our customers are [demographic], and they shop at [Retailer Name] — which is why I am reaching out.

Our wholesale terms:

I would love to send you samples and our full line sheet. Would you be open to a brief call next week?

[Founder Name]

[Brand]

[Website]

[Phone]

Retailer Follow-Up Call Script

"Hi [Buyer Name], this is [Founder Name] from [Brand]. I sent you an email last week about our [product category] line. I know you are busy, so I will keep this brief.

We are a [positioning] brand that has done [sales figure] online with a [X]% repeat purchase rate. Our customers overlap heavily with [Retailer Name]'s demographic — [specific detail about demographic alignment].

I would love to send you samples of our top [3] products. No commitment — just try them and see what you think. If they are a fit for your shelves, we can talk numbers.

Can I send a package to [address or ask for best address]?

[If yes]: Wonderful. I will get that out today and follow up in [timeframe].

[If no]: I completely understand. Would it be okay if I followed up in [timeframe] with our press kit and line sheet?

Thank you for your time, [Buyer Name]. I really appreciate it.

[Founder Name]"

End of Scripts Document

Clozo Academy Proprietary Curriculum — The Beauty E-commerce Growth System