Back to The Beauty E-commerce Growth System

6 Calculators

Interactive Calculators

Model your revenue metrics in real time. Adjust the inputs to see how pipeline coverage, deal velocity, and compensation scenarios change for beauty & skincare e-commerce.

Bundle Profitability Calculator

Calculate margins and profit for product bundles and sets

Inputs

Product 1 Cost ($)$12

Product 1 Individual Price ($)$38

Product 2 Cost ($)$15

Product 2 Individual Price ($)$48

Product 3 Cost ($)$14

Product 3 Individual Price ($)$42

Bundle Discount (%)20%

Bundle Packaging Cost ($)$3

Results

Individual Products Total

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Bundle Price

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Customer Savings

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Bundle Gross Profit

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Bundle Margin (%)

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margin good Benchmarks

margin great Benchmarks

Cost-Per-Use Calculator

Calculate daily and per-application cost for beauty products to reframe pricing

Inputs

Product Price ($)$68

Product Volume (ml)30

ml Used per Application0.5

Applications per Day1

Daily Coffee Cost ($)$5

Sheet Mask Cost ($)$4.5

Results

Total Applications per Bottle

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Days of Supply

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Cost per Application

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Cost per Day

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Savings vs. Daily Coffee

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Savings vs. Sheet Mask

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cost per day good Benchmarks

cost per day premium Benchmarks

Customer Lifetime Value Calculator

Calculate customer lifetime value for beauty e-commerce brands with subscription revenue

Inputs

Average Order Value ($)$68

Purchase Frequency (orders per year)3.5

Customer Lifespan (years)2.5

Gross Margin (%)65%

% of Revenue from Subscriptions$30

Results

Basic LTV (Revenue)

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LTV with Margin

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Adjusted LTV (with Subscription Factor)

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Annual Revenue per Customer

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ltv good Benchmarks

ltv great Benchmarks

ltv excellent Benchmarks

Paid Social ROAS Calculator

Calculate break-even ROAS and campaign profitability for Meta and TikTok ads

Inputs

Product Price ($)$58

Product COGS ($)$18

Fulfillment Cost ($)$5

Payment Processing (%)3%

Monthly Ad Spend ($)$5,000

Current ROAS3

Results

Contribution Margin per Unit

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Contribution Margin (%)

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Break-Even ROAS

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Monthly Revenue from Ads

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Net Profit from Ads

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Profit on Ad Spend (%)

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roas break even Benchmarks

roas good Benchmarks

roas great Benchmarks

Sampling Program ROI Calculator

Calculate the return on investment for beauty product sampling programs

Inputs

Samples Distributed per Month500

Cost per Sample ($)$3.5

Sample-to-Purchase Conversion Rate (%)25%

Average Full-Size Product Price ($)$52

Full-Size Gross Margin (%)65%

Results

Total Monthly Sampling Cost

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Full-Size Purchases Generated

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Revenue Generated

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Net ROI (Profit - Cost)

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ROI Percentage

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Effective CAC from Sampling

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roi good Benchmarks

roi great Benchmarks

conversion good Benchmarks

conversion great Benchmarks

Subscription Economics Calculator

Calculate subscription MRR, churn impact, and retention metrics

Inputs

Starting Subscribers200

Monthly New Subscribers50

Monthly Churn Rate (%)8%

Average Subscription Value ($)$48

Subscription COGS + Fulfillment (%)35%

Results

Current MRR

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Ending Subscribers (Month)

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Projected MRR (End of Month)

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Annual Subscription Revenue

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Annual Gross Profit from Subscriptions

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churn good Benchmarks

churn acceptable Benchmarks

churn concerning Benchmarks