Complete Sales Scripts

Subject: Question about your spring lineup at [Store Name]

Hi [Name],

I stopped by [Store Name] last week and was impressed by your curated [product category] selection. You clearly know your customers well.

I work with [vertical] retailers like yours to add high-margin [product category] to their shelves — typically boosting retail margins by 15-20% on those SKUs. [Similar Store] in [City] added our line in January and reordered within 10 days.

Worth a brief conversation to see if there's a fit?

Best,

[Your Name]

[Company] | [Phone] | [Website]

Subject: Saw this and thought of [Store Name]

Hi [Name],

Wanted to make sure my last email didn't get buried. I know how busy [season/period] gets for [vertical] retailers.

The short version: we help stores like yours add [product category] with proven sell-through and strong retail margins. [Similar Store] saw [specific result].

Still think there might be a fit? Worth 10 minutes?

[Your Name]

Subject: [Mutual Contact] suggested I reach out

Hi [Name],

[Mutual Contact] from [Their Store] mentioned that [Store Name] might be a great fit for our [product category] line. They've been carrying our products for [timeframe] and told me the sell-through has been excellent.

I took a look at your store online — love what you're building. Our [specific product] seems like it would resonate with your customer base.

Would you be open to a quick call next week? I can send samples ahead of time.

[Your Name]

You: "Hi [Name], this is [Your Name] from [Company]. I know I caught you in the middle of your day — do you have 30 seconds?"

If yes: "I was researching [vertical] retailers in [area] and came across [Store Name]. I really like [specific detail from research]. We work with similar stores to add [product category] — typically boosting their margin by [X]% on those SKUs. Are you currently carrying [category], or is that something you've considered?"

If no: "Totally understand. When would be a better time — this afternoon or tomorrow morning?"

If they say they have a supplier: "Great — that means the category performs for you. What would it take for a secondary supplier to earn a trial?"

If interested: "I'd love to send you our catalog and a few samples — no obligation. What's the best email for you?"

Opening (Rapport & Context)

"Thanks for taking the time, [Name]. Before I tell you about what we do, I'd love to understand your business better. How long have you been with [Store Name], and what's your role in product selection?"

Current State Exploration

Gap Identification

"It sounds like [summarize their situation]. If you had a supplier who could [address their gap], how would that impact your business?"

Transition to Presentation

"Based on what you've shared, I think there are 2-3 areas where we could help. Would it make sense for me to walk you through our approach to [their specific need]?"

Next Step Close

"Sounds like a good fit. What I'd recommend is [specific next step]. Does Tuesday or Wednesday work for that follow-up?"

Opening Promise

"I'm going to show you 8-12 products that I believe will add [X]% to your margin in [category] and turn faster than what you're currently carrying. If they don't make sense for your customers, I'll tell you honestly."

Gateway Products (Core Drivers)

"Let's start with our top 3 gateway products. This [Product A] is what gets customers in the door. It turns every [X] days at stores like yours. Your cost is $[X], suggested retail is $[Y], which gives you a [Z]% margin."

Margin Builders (Revenue Maximizers)

"Now here's where your profit really comes from. This [Product B] carries a [X]% retail margin — that's $[Y] profit per unit. Stores typically sell [Z] units per month, so you're looking at $[total] in monthly profit just from this one SKU."

Differentiators (Exclusives)

"And this [Product C] — you can't get this anywhere else. It's exclusive to our distribution network. That exclusivity drives customers back to your store specifically."

Trial Close

"Based on what you've told me about your customers, I'd recommend starting with these 6-8 SKUs. Total investment is around $[amount], and based on [comparable account], you should see sell-through within [timeframe]. Shall we get that moving?"

"I appreciate you sharing that. Help me understand — are you comparing this to [competitor product], or is there a target margin you need to hit?"

[Let them answer]

"Got it. Let me run the actual numbers with you. At our wholesale price of $[X], your retail margin would be [Y]%. At [competitor] price of $[A], your retail margin is [B]%. Plus, our products turn [faster/slower] — so your profit per square foot of shelf space is actually $[C] vs. $[D]. Should I send you a margin comparison worksheet so you can see the full picture?"

"That's great — it means the category works for you. Most of our best accounts started with a primary supplier and added us as a secondary line. Here's why that makes sense: different suppliers have different strengths. Our [specific strength] complements what you're already getting."

"Would it make sense to test 3-4 SKUs alongside what you're already carrying? No commitment to switch — just see if our products turn as well as I'm suggesting. If they don't, I'll be the first to say it's not a fit."

"Our standard opening order is $[amount], which gets you free shipping and [benefit]. For accounts I'm particularly excited about, I can sometimes be flexible. What's a comfortable starting point for you?"

[If they push lower]

"I hear you. Here's what I'd recommend — let's do a trial order at $[lower amount] with 5-6 of our fastest movers. If they sell through in two weeks, we'll get you to the standard assortment. If something doesn't move, I'll swap it out. Fair?"

"Absolutely — this is an important decision. What specifically do you need to think through? Is it the product selection, the investment amount, or the timing?"

[Let them answer]

"I want to make sure I give you exactly what you need to decide. Would it help if I sent you [specific resource — sell-through data from similar store, sample products, margin calculator]? And can we schedule a brief call for [specific day] to answer any questions?"

"It sounds like this makes sense for your assortment. Should we start with the trial set so you can see sell-through in your store? It's $[amount] for 6 SKUs — low risk, high potential. If they move, we expand. If they don't, I'll swap them out."

[If yes]: "Perfect. I'll get the invoice out today and your order ships Wednesday. What's the best email for the invoice?"

[If hesitant]: "What would make you feel comfortable moving forward?"

"Would you prefer to start with the standard trial package at $500, or the expanded set at $850 with the countertop display included? The display typically increases sell-through by 30%, but either way gets you started."

[Let them choose — either option is a sale]

"Great choice. I'll get that set up today."

"Hi [Name], this is [Your Name]. I was reviewing your account and noticed you ordered [Product X] about [timeframe] ago. Based on typical sell-through for stores your size, you're probably getting low. Want me to reserve your usual quantity, or should we adjust based on how it performed?"

[If yes]: "Great — same items as last time, or anything to add?"

[If no]: "No problem at all. I'll check back in a couple weeks. By the way, we just added [new product] that pairs perfectly with [Product X]. I'll include a sample with your next order."

"[Name], I was reviewing your account history and noticed something. You're one of our best accounts for [Product A], but you're not carrying [Product B] yet. Similar stores tell me these two sell together — customers who buy A almost always grab B. The margin on B is actually 10% higher than A. Want me to add a case to your next order?"

[If interested]: "I'll add it as a line item. If it doesn't move in 30 days, we'll swap it out."

[If not now]: "No pressure — I'll include a free sample with your next shipment so you can test customer response."

"Hi [Name], this is [Your Name] from [Company]. I noticed we haven't heard from [Store Name] in a few months, and I wanted to check in. I want to make sure everything is okay. Was there something we could have done better? Your feedback matters to us, even if you've moved on."

[Listen carefully — diagnose the real issue]

[If product issue]: "We've made some improvements since then. I'd love to send you samples of our updated line — no obligation."

[If service issue]: "I take full responsibility for that. Here's what we've changed [specific improvement]. I'd like a chance to earn your trust back. Can we start with a small trial order?"

[If competitive]: "I understand. We've added new products and improved our pricing. Would you be open to seeing our updated catalog?"

[If no specific reason]: "We miss having you as a partner. I'd like to offer 20% off your next order to welcome you back. Can we get that moving?"

"[Name], you've been an incredible partner, and I want to ask you something. We're expanding in [region] and looking for 3-5 retail partners like you. Who is the one retailer you know who would most benefit from carrying our line?"

[If they give a name]: "Thank you — that's exactly the type of partner we want. Would you be comfortable making an introduction, or would you prefer I reach out directly and mention you recommended them?"

[If hesitant]: "No pressure at all. If someone comes to mind in the next week or two, just shoot me their info. We offer a $[amount] credit for every referred partner who places their first order."

"[Name], thanks for making time for this. I asked for this meeting because I want to shift from being just a supplier to being a true partner in your success. So today, I'm not going to pitch you anything. Instead, I'm going to share what the data tells us about your business, talk about market trends affecting [vertical], and identify 2-3 growth opportunities I think we should pursue together. Sound good?"

[Then walk through performance dashboard, insights, and recommendations]

"[Name], we've been approached by several retailers in [territory] about carrying this line. Before I commit to wider distribution, I wanted to talk to you first. What would exclusive distribution rights in [area] mean for your business?"

[Let them answer]

"Here's what I'm proposing: exclusive distribution in [territory] for our [product line], with the following terms: minimum annual volume of $[X], dedicated support, favorable pricing at [Y]% off list, and first access to new products. In exchange, you get the only access to these products in your market. No competitor can replicate what you're offering."

"[Name], I've been thinking about our partnership and something exciting. We've developed a private-label capability that would let us create a [Store Name]-branded [product category] line. Here's why that's powerful: your customers can't price-shop it, your margins jump from [X]% to [Y]%, and it builds loyalty to your store specifically."

"We'd handle everything — sourcing, packaging, quality control, delivery. You get a proprietary product line without any of the operational headache. Interested in exploring what that could look like?"

Subject: Should I close your file?

Hi [Name],

I've reached out a few times about our [product category] line, and I don't want to be a pest. If this isn't a fit right now, I totally understand.

Should I close your file, or is [product category] something you might explore in the future? Either way, no hard feelings.

If you'd ever like samples or a catalog, just reply and I'll send them immediately.

Best,

[Your Name]

P.S. — I'm including a link to our latest sell-through report from stores similar to yours: [link]. No reply needed — just thought you might find it interesting.

Clozo Academy Proprietary Curriculum — The Wholesale Growth System