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Join waitlistWelcome to The Wholesale Growth System
The Problem: Most Wholesale Businesses Fail to Systematize
The majority of independent distributors operate on hope and hustle. They wake up, chase leads, handle fires, and repeat — without a systematic engine for predictable revenue growth. The Wholesale Growth System exists to change that trajectory. Over the next 90 days, you will build a complete wholesale distribution engine: from offer architecture through account acquisition, retention, and scalable operations.
Today's Objective
Understand the wholesale margin stack, set your 90-day revenue target, and commit to the daily execution discipline required to transform your distribution business.
The Wholesale Margin Stack
Every product in your catalog moves through a margin stack. Understanding where you capture value — and where you leak it — is the foundation of profitable distribution.
The Five Layers:
Manufacturer Cost — What the factory or original producer charges for the goods
Landed Cost — Manufacturer cost plus freight, duties, insurance, and inbound logistics
Wholesale Price — What you charge retail accounts (your primary revenue)
Retail Price — What the end retailer charges consumers
Consumer Price — The final price paid by the end user
Your profit lives in the spread between Landed Cost and Wholesale Price. The most successful distributors obsess over reducing landed cost while maintaining wholesale pricing power through brand value, exclusivity, or service superiority.
Setting Your 90-Day Revenue Target
Choose a target that is aggressive but mathematically achievable:
Baseline: Current monthly revenue × 3 (for 90 days)
Growth Target: Baseline + 30-50% new account revenue
Stretch Target: Baseline + 100% (double your business in 90 days)
Example: If you currently do $20,000/month, your 90-day baseline is $60,000. A growth target would be $78,000-$90,000. A stretch target would be $120,000.
Daily Execution Commitment
Success in this program requires 60-90 minutes of focused daily execution. This is not passive learning. Each day includes specific actions that produce revenue. Block this time on your calendar now.
Today's Action Items
[ ] Calculate your current landed cost for your top 5 SKUs
[ ] Set your 90-day revenue target (baseline, growth, and stretch)
[ ] Block 60-90 minutes daily for program execution
[ ] Print or save your worksheets folder for easy access
[ ] Join the community channel and introduce yourself with your vertical and target
Key Takeaway
Wholesale success is not about working harder. It is about building systems that generate predictable revenue while you sleep. The next 90 days will build those systems one day at a time.
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