Module 1 Quiz: Market Positioning & Ideal Account Profile

1.What is the approximate size of the U.S. foodservice distribution market?

2.What is the typical gross margin range for specialty food suppliers?

3.Which competitor category is characterized by massive selection but limited service depth?

4.What is the primary purpose of an Ideal Account Profile (IAP)?

5.The specialization advantage creates a virtuous cycle of:

6.What are the three components of a strong Unique Supply Proposition?

7.Which of the following is NOT a reliable source of competitive intelligence?

8.What is the recommended minimum number of target accounts for your initial list?

9.In the Account Scoring Matrix, which dimension assesses your ability to reach decision-makers?

10.What is the primary risk of competing solely on price?

11.Which restaurant segment typically prioritizes quality over price?

12.The tier system for target accounts includes how many tiers?

13.What is the first step in the market mapping exercise?

14.Which technology tool provides supply chain visibility and traceability documentation?

15.What is the primary benefit of category specialization?