Complete Sales Scripts

Opening

"Hi [Name], this is [Your Name] with [Company]. I am a crop consultant specializing in corn nutrient management here in [County]. I am not calling to sell you anything today. I have a quick question about something I am seeing in fields across the county. Do you have 60 seconds?"

If They Say Yes

"Thank you. I have been analyzing yield data from farms in the eastern part of the county, and I am seeing a pattern of potassium deficiency showing up in fields that tested adequate last fall. I am curious — have you noticed any areas in your fields where yields are consistently running below what you expect, even when everything else looks good?"

The Pivot to Appointment

"Based on what you are describing, I would be curious to walk one of your fields with you. I offer a free field assessment where I spend 30 minutes in one field and share two specific recommendations you can use right away, regardless of whether we ever work together. Would Tuesday afternoon or Thursday morning work for a quick walk?"

If They Say No

"I completely understand. I know your time is valuable, especially this time of year. Would it be alright if I sent you a brief note with what I am seeing? No follow-up calls unless you want to talk. What is your email?"

If They Say "Send Me Information"

"Absolutely. To make sure I send you something useful, what would be most valuable — a yield variability report from farms similar to yours, or a summary of the nutrient trends we are finding this season?"

Voicemail Script

"Hi [Name], this is [Your Name] with [Company]. I am a crop consultant here in [County], and I had a quick question about something I am seeing in corn fields across the area. Not a sales call. I will try you back Thursday afternoon, or feel free to call me at [Number]. Thanks."

Arrival

Park where visible. Approach the shop or barn first, not the house. Knock and wait.

Introduction

"Hi, I am [Name] with [Company]. I am a crop consultant working with several farms in the area. I was driving by and noticed your operation. I am doing some research on [specific topic] in the county, and I would value your perspective. Do you have a few minutes?"

If They Are Busy

"I completely understand. When would be a better time? I would like to introduce myself and learn about your operation. I am flexible."

If They Invite You In

Be genuinely curious. Ask about their farm history, challenges, and goals. Listen for the problems you solve.

Key Questions

The Bridge

"It sounds like you are dealing with [specific challenge]. I have seen that on several farms this year. I would be happy to walk one of your fields with you and share what I am finding. No charge, no obligation. Just a second set of eyes. When might work?"

Before Leaving

"Thank you for your time today. I enjoyed learning about your operation. I will send you a quick follow-up note, and if you ever want to walk a field together, just give me a call."

Opening (Set Expectations)

"Thanks for having me out today, [Name]. My goal for this visit is to understand your operation, identify where you might be leaving money in the field, and see if there is a fit for us to work together. I am going to ask a lot of questions. Fair enough?"

Aspirations (What Do They Want?)

"Let me start with your goals. What are you targeting for yield this season?"

"Where do you want your operation to be in three to five years?"

"What would a great season look like for you?"

Ground Reality (What Is the Current Situation?)

"Walk me through your current fertility program — what products, what rates, what timing?"

"What did your soil tests show last fall?"

"What is your average yield across all fields? What is the range between your best and worst?"

"What are you spending per acre on inputs?"

Roadblocks (What Is Preventing Progress?)

"What is the biggest challenge limiting your yields right now?"

"Where do you feel like you are leaving money in the field?"

"What have you tried that did not work as expected?"

"What keeps you up at night during the growing season?"

Impact (What Is the Cost of Inaction?)

"What is that yield gap costing you in dollars per acre?"

"If nothing changes, where do you think yields will be in five years?"

"How does your performance compare to the county average?"

The Bridge to Proposal

"Based on what you have shared, it sounds like [summarize key problems] are costing you approximately [dollar amount] per year. I have worked with several farms facing similar challenges. Would it be useful if I put together a specific plan for how we would address these issues on your operation?"

Setup

Schedule a dedicated meeting to review the proposal. Do not email it cold.

Opening

"Thank you for taking the time to walk me through your operation last week. I learned a lot, and I have put together a plan I think can make a real difference. This will take about 30 minutes. Can we walk through it together?"

The Diagnosis (Pages 2-3)

"First, let me recap what I found. Your current program is [summary]. The key issues I identified are [list]. Based on my analysis, this is costing you approximately [dollar amount] per year in unrealized yield."

The Solution (Pages 4-5)

"Here is what I recommend. The [Package Name] includes [list services]. We would start with [first step], then [sequence of activities]. Based on similar farms, I expect we can [specific outcome]."

The Investment (Page 6)

"Your investment for the [Package Name] is [Total Amount], which works out to [Per Acre Amount]. Before you react to the number, let me show you the ROI calculation. [Walk through ROI]. At today's corn prices, even a [conservative] bushel increase covers our fee [X] times over."

Risk Reversal (Page 7)

"To make this a no-risk decision for you, here is what we guarantee: [State guarantee]. If you are not completely satisfied at any point, you can cancel with 30 days notice and receive a pro-rated refund."

Next Steps (Page 8)

"If this makes sense, here is what happens next. We sign the agreement, you provide the deposit, and we schedule your first soil sampling visit for [date]. We can have your preliminary recommendations ready by [date]. Does that timeline work?"

Handling Silence

After presenting, stop talking. Let them process. The first person to speak after pricing usually loses.

"That Is Too Expensive"

"I understand. [Amount] is a significant investment. Help me understand — when you look at the yield gap we identified, what do you think that is costing you per acre? [Let them answer]. So at [commodity price], that [gap] is [dollar amount] per acre. On [acres], that is [total] in unrealized revenue every season. Our fee is [fee]. Even if we only close half that gap, your return is over 3:1."

"Your Competitor Charges Less"

"I know there are cheaper options. Most of our clients came from cheaper consultants who could not deliver results. The question is not what you pay. It is what you get back. Our average client sees a [amount] yield improvement on a [fee] investment. Would you like me to connect you with a couple of our current clients so you can ask them directly?"

"I Need to Think About It"

"Of course. What specifically do you need to think through? Is it the investment amount, the timing, or something about our approach? [Get specific objection, then address it.]"

"I Need to Talk to My Partner"

"Absolutely. Would it be helpful if I joined that conversation? I can answer any questions they have about our methodology and expected outcomes. When works for a three-way call?"

"Can You Do It for Less?"

"I could reduce the scope to fit your budget. Which components are most important to you? We could start with [reduced scope] at [lower price] and add the rest next season."

"Call Me After Harvest"

"I completely understand. Harvest is all-consuming. What if I stop by for 15 minutes during a rain day? Or I could call you on a Saturday morning when things slow down. I just need a brief conversation to lock in your early-season soil sampling slot. Those fill up fast."

"We Already Have a Consultant"

"I respect that. Many of the farmers I work with came from that same place. I am not asking you to switch today. I would just like to walk a field with you and share what I am seeing in the county. If what I say is useful, great. If not, no harm done."

"It Is Not the Right Time"

"I hear that a lot. Can I ask — if we were having this conversation in December, what would be different? [Reveals real objection.]"

"I Will Call You When I Need You"

"I appreciate that. By the time most farmers call, they are already dealing with a problem that could have been prevented. My proactive clients see better results because we catch issues early. Would it make sense to at least get your soil sampling scheduled now so we have baseline data?"

"I Need to See Results First"

"That makes perfect sense. That is exactly why we offer a pilot program. Let us prove ourselves on 40 acres this season. If you are not satisfied, you pay only for the soil test. If you are, we expand to your full operation. Fair enough?"

The Assumptive Close

"Based on everything we have discussed, it sounds like the [Package Name] is the right fit for your operation. To get your soil sampling scheduled for next month, I will need the signed agreement and deposit. Do you want to use check or card for the deposit?"

The Choice Close

"Would you prefer to start with the full program on all [acres], or would you rather pilot it on [specific field] this season and expand next year?"

The Summary Close

"Let me make sure I have this right. We are going to address [problem 1] and [problem 2] through [services]. The investment is [amount], and based on similar farms, we expect a [yield improvement]. Does that sound right? Great. Let me get the paperwork started."

The Urgency Close

"I have [number] full-service slots remaining for next season. I have [number] other farms I am meeting with this week. If you want to secure your spot, I need the signed agreement by [date]. Fair enough?"

The Pilot Close

"I know committing to a full program is a big step. What if we start with a 90-day pilot on [number] acres? You will see exactly how we work and what results we deliver. If you are not impressed, we part ways. If you are, we expand to your full operation. Sound fair?"

Timing

Ask after a positive outcome. Harvest season is ideal.

The Ask

"[Name], I am thrilled we hit [yield result] this year. I am looking to add [number] more farm operations for next season. Do you know any other corn growers who might benefit from the same approach?"

Make It Easy

"I have a card here with my contact information. If you can think of anyone, just pass it along. Or if you are comfortable, I would be happy to give them a call and mention that you suggested I reach out."

The Follow-Up

When contacting the referral:

"Hi [Name], I am [Your Name]. [Referrer] suggested I reach out to you. He and I have been working together for [time], and he thought you might be interested in what we are doing. I would love to visit your farm and share what I am seeing in the county. No charge, no obligation."

Opening

"[Name], I wanted to sit down with you and review the season. Let me show you the numbers. [Pull out yield data]. Your average yield this year was [yield], compared to [baseline] last year. That is an [increase] of [bushels] per acre. At [commodity price], that generated [dollar amount] in additional revenue on your [fee] investment."

The Upsell

"Looking at next season, I see two opportunities. First, your [field] responded exceptionally well to [program]. I recommend expanding that to [other field]. Second, [additional service] would address [specific issue]. The additional investment is [amount], but based on this year's data, the projected return is [projected return]."

The Close

"For next season, the [Package Name] program fee is [new fee]. [If increase: That reflects the additional [services] and our expanded technology platform.] Shall we get the paperwork started for next season?"

Template A: After Discovery Visit (No Proposal Yet)

Subject: Great meeting you today, [Name]

Hi [Name],

Thank you for taking the time to walk me through your operation today. I enjoyed learning about your farm and the challenges you are facing with [specific issue].

As promised, I have attached [resource] for your review. I will also send over our preliminary analysis of [field] by [date].

I would like to schedule a follow-up conversation next week to share my recommendations. Would Tuesday afternoon or Wednesday morning work?

Best regards,

[Your Name]

Template B: After Proposal (No Response)

Subject: Following up on your [Package Name] proposal

Hi [Name],

I wanted to follow up on the proposal I sent last week for your [acreage] [crop] operation. I know this is a busy time of year, and I do not want to rush your decision.

I did want to mention that we are filling our service slots for next season, and I want to make sure you have the opportunity to secure your spot if you are interested.

If you have any questions about the proposal or want to walk through the ROI calculation again, I am happy to schedule a quick call. Just reply to this email or call me at [number].

Best regards,

[Your Name]

Template C: After "I Need to Think About It"

Subject: One more thought on your crop consulting decision

Hi [Name],

I appreciated our conversation last week. I know hiring a crop consultant is a significant decision, and I want you to feel confident.

One thing I did not mention: we offer a pilot program where you can try our services on [number] acres this season. If you are not satisfied, you pay only for the soil test. If you see results, we expand to your full operation.

This removes the risk entirely. Would you be open to discussing a pilot arrangement?

Best regards,

[Your Name]

Template D: To Lost Client (Win-Back)

Subject: Checking in — and something new I wanted to share

Hi [Name],

I hope your season is going well. I know we did not work together last season, and I respect that decision.

I wanted to reach out because we have made some significant changes to our program. We have added [new technology/service], and our clients this season are seeing [specific results].

I would love to reconnect and share what we are doing differently. No obligation — just a conversation. Would you have 15 minutes for a call next week?

Best regards,

[Your Name]

Template E: Post-Harvest Results

Subject: Your [Year] yield results are in

Hi [Name],

I have completed the analysis of your harvest data, and I wanted to share the results.

Your average yield this season was [yield] bushels per acre, compared to [baseline] bushels per acre last year. That is a [increase]% improvement.

At today's corn price, that yield improvement generated approximately [dollar amount] in additional revenue on your [fee] investment — a [ratio]:1 return.

I have attached the full report with field-by-field breakdowns. Let me know when you would like to review next season's program.

Best regards,

[Your Name]

Clozo Academy Proprietary Curriculum

The Ag Services Growth System